Not Your Average Online Marketing Podcast

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you! In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger. When you tun in you'll learn... The absolutely essential...

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, includ...

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024.  It's going to change the way that we grow our list, sell our products, and of course... LAUNCH. Tune in to learn how you can still profit while the industry shifts. Links Mentioned: Zach on Instagram Not Your Average Membership (Code: BFCM49 Through 11...

What does it take to make $300,000 - $49 at a time? In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making. I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.  From revenue to member retention strategies, this episode provides a candid look at the inner workings of a...

Where the heck has the podcast been for 10-weeks?! In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks?  But don't worry, we have an exciting answer that you're going to love.  In this episode we’ll take a closer look at how (and why) the podcast was abl...

In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well. Tune in to discover how to leverage ads to grow you audience, engagement, and sales! Links Mentioned: Episode #066: The $15/Day Facebook Ads Growth Engin...

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level. This episode focuses on not just growing your email list, but also...

Welcome back to another episode of The Not Your Average Online Marketing Podcast! In today's episode, we have a very special guest, Angela Henderson , who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life. We dive deep on need for holistic wealth, beyond just financi...

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors. We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers. Throughout the episode, Zach shares personal experiences with different types of mentorship, including high...

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023.  I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time.  The episode delves into developing an audience, crafting the right freebie, and creating a variety of off...

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue.  I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon.  When you l...

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business.  We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn: The difference between proactive and react...

On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.  You'll learn about: The importance of warm retargeting ads to drive down lead generation cost The value of content retargeting ads (for awareness, not sales) can actually boost launch sales The (3) primary retargeting ads to include in every launch  So tune...

I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things.  Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership. I won't spoil all the details but when you tune in you're going to learn... The value of balancing an abundant mindset with the foresight to play the...

Are you ready to grow your list  consistently and  daily?   In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales. In this episode you're going to learn: What it takes to create a high quality & in demand freebie The EXACT method that we use to grow our...

In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches. When you tune in you're going to learn... The benefits of running a paid launch How a paid launch can help you create evergreen products The importance of experimentation in your business...

Hey hey Not So Average Marketer - welcome to this week's episode!  We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch. When you tune into this week's episode you're going to discover... How the "old school" tactic of the acension model is dyin...

In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too! When you tune in you'll learn... How we launched a $25 class and filled it up with nearly 200 students Our secret weapon for getting people okay (and excited for) our pitch The value of giving first And so much more... Tune in, listen up, and en...

Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point. When you tune in you're going to learn... The Key Stats of Zach's mebership, include active members, revenue, and retention rates. The EXACT method that Zach...

Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world. On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership). When you tune in you'll discover......

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence. This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be...

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have! In this episode I talk about how... We easily get caught up comparing ourselves to things and experiences that we should How I've felt SHAME arou...

The Facebook Ads Gold Rush Is OVER! You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising! In this week's episode of the podcast, Zach talks about trends he's se...

On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps. When you tune into this week's episode you're going to discover... The value of creating a revenue plan (and how to do it) The step-by-step process to determining what your goals should be, an...

In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year. When you tune in you're going to learn... Where your advertising focus should be for Black Friday ( hint: it should be on your warm audience) What custom audiences to create to run your Black Friday promotions to The (3)...