Dr. Colleen Kendrick

Nonprofit Marketing Minutes

Business EN ↓ 95 episodes

A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.

Author

Dr. Colleen Kendrick

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Feb 27, 2026

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Episodes

Finding Success with Nonprofit Sponsorships 28.02.2025

Maximize Your Nonprofit Partnerships! If you're treating partnerships as transactions, you're missing out on BIG opportunities! Strengthen your impact by organizing a roundtable discussion with your team and asking key questions: -Who truly owns the relationship? -How can you streamline communication? -What will take this partnership to the next level? It's time to be intentional about managing pa...

Navigating Marketing while Downsizing 21.02.2025

Downsizing doesn't mean disappearing! When budgets tighten and teams shrink, prioritizing the right marketing efforts is key. In this episode, Colleen shares smart strategies to help nonprofits stay visible, engaged, and effective—even with fewer resources. 💡 From leveraging high-ROI tactics to maximizing partnerships, this is a must-listen for any organization navigating change. Are you a Nonpro...

Clear Communication in Uncertain Times 18.02.2025

Nonprofits thrive on trust, transparency, and engagement—especially in times of uncertainty. In light of the recent back-and-forth on a federal funding freeze, and the possibility that a number of initiatives may ultimately loose support, many nonprofits are facing significant financial uncertainties. This pause in federal grants and loans has led to disruptions in funding streams for numerous org...

Building Awareness and Impact at Community Events 07.02.2025

Resource fairs and community events are game-changers for nonprofits! From growing awareness and forging connections to inspiring donors and learning directly from your community, these events can amplify your mission like never before. Discover how your nonprofit can make the most of these powerful opportunities! Are you a Nonprofit, or just interested in finding out more about us? Check out our...

Maintaining Financial Stability for your Nonprofit in the New Year 07.02.2025

Start 2025 off strong with these expert insights from Colleen on keeping your nonprofit financially stable. From strategic planning to maximizing resources, this is advice you won't want to miss! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Building Strong Patient Relations And Recovering When Things Go Wrong 07.02.2025

We've all been there – building trust, navigating tough moments, and learning along the way. But what if you had expert strategies to make it all easier?  Join Melissa Vola, our Director of Marketing & Community Engagement, as she shares insights from her rich experience in marketing, nonprofit management, and direct patient care. From creating strong connections to bouncing back when things don't...

Nonprofit Planning for the New Year 15.01.2025

Kickstart Your Nonprofit's New Year! Wondering how to set your nonprofit up for success in the first week of the year? 💡 Check out our top tips for planning, prioritizing, and staying focused as you tackle your goals. From organizing campaigns to streamlining tasks, this episode is packed with actionable insights to help you hit the ground running in 2025. Let's make this year your most impactful...

Creating Targeted Lists for your Nonprofit's Email Marketing 10.10.2024

It all starts with targeted lists! Learn how to segment your audience for tailored, impactful communication. Listen for tips on refining your strategy.  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What goes into your nonprofit's newsletters? 03.10.2024

Struggling with your nonprofit's email newsletters? Check out this guide on how to engage your audience and make your monthly updates more impactful! From success stories to volunteer opportunities, we've got tips to help you connect. Stay tuned for more insights!

Finding the Perfect Email Frequency for your Nonprofit 26.09.2024

How often should your nonprofit send emails to stay top of mind without overwhelming your supporters? It's a tricky balance, but getting it right can make all the difference.   In this episode, we'll break down how to establish a consistent email schedule that keeps your organization on your stakeholders' radar while respecting their time and preferences. From monthly newsletters to event updates...

The Biggest Mistakes and Complaints in Email Marketing 19.09.2024

We've all been there—overloaded inboxes, impersonal messages, unclear calls to action. But what if your nonprofit's emails are causing frustration instead of engagement?   In this episode, we tackle the most common email complaints and how your organization can avoid them. From managing email frequency to creating personalized, impactful messages, we've got the inside scoop.   Stay tuned to learn...

Setting Goals for Email Marketing 12.09.2024

Want to know the secrets of a successful email campaign? Colleen explores the crucial process of setting and measuring goals for your email marketing campaigns. Whether you aim to increase donations, boost donor retention, expand your subscriber base, or drive event attendance, Colleen breaks down how to align these goals with your nonprofit's mission and measure progress effectively. Hear tips on...

Getting started with Email Marketing 05.09.2024

Are you ready to start email marketing for your organization? Now is the perfect time! Colleen explores the essentials of launching your email marketing strategy. Listen now to learn how to effectively reach and engage your supporters.   Your email list is a powerful tool—make the most of it!

When should we give up on a Social Media channel? 29.08.2024

Deciding to step away from a social media platform is tough, but sometimes necessary. In our upcoming video, Colleen shares key indicators that signal it might be time to reassess your social media presence.   Discover how to align your efforts with organizational goals, evaluate audience activity, assess resources versus returns, manage your brand image, and navigate platform performance.   Learn...

Leveraging Reddit for your Nonprofit 23.08.2024

Are you looking to connect with your key audiences in a meaningful way? Our latest video dives into how your nonprofit can effectively leverage Reddit! From identifying relevant subreddits to building genuine relationships, we cover everything you need to know to make the most of this powerful platform. Learn how to engage authentically, share valuable content, and even host AMAs to humanize your...

Navigating LinkedIn's Unique Challenges for Nonprofits 22.08.2024

In this episode, we delve into the specific challenges nonprofits face on LinkedIn—a platform that's all about professional content and thought leadership. Key takeaways include: Crafting content that resonates with B2B audiences. Effectively using LinkedIn's tools like articles and company updates. Managing the complexities of recruitment and talent acquisition. Expanding your reach through targe...

Mastering Social Media Challenges for Nonprofits 22.08.2024

From navigating Facebook's algorithm updates to mastering Instagram's visual trends, and understanding TikTok's unique content demands, we've got you covered in our latest audio. Key points include overcoming visibility and reach issues on Facebook, adapting to Instagram's ever-changing visual trends, engaging a younger audience on TikTok, balancing entertaining and authentic content, and managing...

Board Members engaging with Social Media 22.08.2024

Frustrated with board members not engaging on social media? Learn how to transform them into active advocates! Discover tips for effective communication, setting clear expectations, and leveraging their influence without overstepping boundaries. Tune in to unlock these essential strategies and insights!

Getting Volunteers to help with Social Media Management 21.08.2024

Wondering how to leverage volunteers for your nonprofit's social media? Discover the secrets to recruiting, training, and effectively managing volunteers to boost your online presence without adding cost. Listen now to uncover these essential strategies and insights!

Creating Content Efficiently 21.08.2024

Is creating social media content for your nonprofit taking too much time? Discover game-changing tips and tools to streamline your process and boost engagement. Tune in for essential strategies and insights!

The Main Challenges in Growing Social Media 21.08.2024

Struggling to grow your nonprofit's social media following? Discover how to overcome common challenges like limited resources, content balance, and community engagement. Understanding your audience and building trust are key to success. Tune in for more insights and strategies!

Who Should Craft Your Social Media Strategy? 18.07.2024

A well-crafted social media strategy is crucial for building your brand and engaging your audience effectively. In this episode, we are talking about key roles and responsibilities that shape an effective social media presence. We cover: The importance of aligning strategy with business goals Who should be involved in crafting your social media strategy Tips for creating a cohesive and impactful p...

The Main Strengths of Each Social Media Platform 11.07.2024

Ready to boost your social media game? Today we're exploring the unique strengths of various social media platforms. Learn how to leverage each platform's distinct features to maximize your impact and reach your organization's goals. From robust advertising options and influencer marketing to innovative augmented reality and thought leadership, let's chat it out!

What Social Media Channels Should We Be On? 27.06.2024

Wondering which social media channels you should be on to maximize your impact? We've got you covered! In today's segment, we are discussing the best platforms for nonprofits: Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, Snapchat, Pinterest, and YouTube.  Whether you're looking to engage with your community, attract volunteers, or spread awareness about your cause, let's consider t...

Nonprofit Executives' Biggest Concerns with Social Media 20.06.2024

Navigating social media presents unique challenges for nonprofit executives. They must maintain a positive reputation, manage negative comments and sensitive information, and prepare for potential crises. Additionally, nonprofits, like many other businesses with lean budgets, are faced with challenge of measuring impact and demonstrating ROI. It's a lot to think about, so what are the biggest conc...

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