Nonprofit Marketing Minutes

Not every nonprofit is meant to last forever. What happens when you actually solve the problem you were created to fix? A success-based closure is not failure. It is stewardship. Colleen shares how to execute a graceful exit with integrity, protect your legacy, and ensure continuity for the community. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: http...

What if your biggest success is now your biggest obstacle? Colleen breaks down what to keep in mind during the pivot or perish moment when our organization realizes its core program(s) may no longer be working, and needs to consider what to do next. Sometimes impact means unlearning what once worked. When the world changes, brave organizations change with it.  Are you a Nonprofit, or just interest...

Share the skeleton, protect the soul. Colleen explains how Strategic alliances can help nonprofits reduce redundant costs without losing their identity. Collaboration without consolidation! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What if the biggest threat to your nonprofit… is the nonprofit down the street? Two leaders. One funder. The same community. That's the moment the word merger stops feeling theoretical and starts feeling necessary. Colleen breaks down the real, unfiltered truth about nonprofit mergers: the brand tension, the leadership reality, the culture clashes and the upside most people don't talk about. Becau...

What if competing is actually holding nonprofits back? In this week's Nonprofit Marketing Minutes, Colleen talks about the power of radical collaboration and why shared services, joint asks, and real partnerships are key to long term resilience. If you care about sustainability and impact, this is a must listen because resilience is not a solo sport!  Are you a Nonprofit, or just interested in fin...

Burnout is not a badge of honor, it is a leadership risk.   Colleen shares what sustainable leadership really looks like, and why protecting your people protects your mission.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

AI doesn't have to mean more complexity! In this week's Nonprofit Marketing Minutes, Colleen reframes AI as administrative independence using technology to give staff time back, reduce burnout, and keep humanity at the center of the work. Tech should be the wind at your back, not the anchor at your feet. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: h...

What happens if your largest funder doesn't renew? Colleen kicks off a new series on nonprofit resilience and why diversifying revenue matters now more than ever. Funding stability is a leadership and marketing issue. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Your nonprofit's new year strategy starts here! In this episode of Nonprofit Marketing Minutes , Colleen shares a clear ten point plan to help nonprofits move past vanity metrics and build a measurable, high impact marketing strategy. From SMART goals and clean data to storytelling and donor engagement, this is your roadmap for a stronger year ahead. Are you a Nonprofit, or just interested in find...

The holiday season can be a lot for nonprofit social media managers. In this episode, Colleen shares quick tips to set boundaries, protect your energy, and avoid burnout during the year end rush. Remember… you're not a machine. Take care of you too. ❤️  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Social media fatigue is real! Colleen shares three ways to keep your content human and engaging so your audience stays connected. Listen now for some quick ideas! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What if corporations could lower their tax bill while making a direct impact in the community? In this week's Marketing Minutes, Colleen explains the power of state tax credit programs and how nonprofits can help their partners put those dollars to work with purpose.  It's a smarter way to give, and a bigger impact for the mission.  Are you a Nonprofit, or just interested in finding out more about...

Ever wonder how to make Facebook fundraisers actually work? 👀 Colleen shares three simple ways to turn a quick fundraiser into long-term donor support in this week's Nonprofit Marketing Minutes. Watch now to learn how to transform Facebook from a casual scroll into a fundraising engine for your mission.  Are you a Nonprofit, or just interested in finding out more about us? Check out our website:...

Advisory boards bring wisdom, experience, and connections, but are you using them to their full potential?   Colleen shares simple, low pressure ways to turn advisory boards into active fundraising allies. From hosting friend raisers to making warm introductions, these strategies help replace pressure with purpose.   Listen now to learn how to empower your board to fundraise you!   Check out our w...

Your social feeds are about to get crowded. 👀 Colleen's breaking down 3 proven ways to make your nonprofit stand out on Giving Tuesday, from matching gifts to real-time social momentum. Listen to learn how to turn attention into action. Are you a Nonprofit, or just interested in finding out more about us?  Check out our website: https://wearemarketingforgood.com/

In this week's episode, Colleen breaks down what it really means to have an agency of record and how that partnership can transform your organization's marketing efforts. From defining roles between your internal team and your agency to ensuring collaboration, consistency, and expert execution, this is the foundation for a strong, long-term marketing partnership. 💡 Whether you're a nonprofit lead...

Ever feel like the RFP process can be frustrating for both sides? In this week's Nonprofit Marketing Minutes , Colleen shares how to make it smoother, more transparent, and relationship-driven.   Listen to learn how to attract stronger, more strategic bids!   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Not every project needs an RFP. Colleen shares when it makes sense and when it does not. Watch Part 1 now, and stay tuned for Part 2 on how to issue an effective RFP! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

AI is everywhere right now, but what does it mean for nonprofit marketing?   In this episode, AI + Human Voice in Nonprofit Marketing, Colleen breaks down: • How AI tools can save small teams hours of work • Where human voices are still essential for building trust • The magic formula: AI saves you time, humans earn you trust   Watch the full video to see how your nonprofit can strike the right ba...

"Perfect" posts don't create connection. Real ones do. On this episode of  Nonprofit Marketing Minutes , Colleen Kendrick shares why  creative bravery  and  outbound engagement  are the keys to standing out.   👉 Creative bravery: show up human, not polished. 👉 Outbound engagement: take the first step to comment, connect, and amplify.   The magic happens when you pair the two — authentic content...

Short-form video isn't a trend — it's the reigning champion of social media! From TikTok and Reels to YouTube Shorts, bite-sized clips consistently deliver higher engagement, more reach, and stronger connections than static posts. The best part? Nonprofits don't need a big budget, just a clear message and a smartphone. 🎙️ In this episode of Nonprofit Marketing Minutes, Colleen shares why short-for...

Want your emails to make a bigger impact? In this Nonprofit Marketing Minutes episode, Colleen shares how to track the right metrics, re-engage subscribers, and use automation to stay connected with your audience!  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Your subject line is the front door to your email. Will people want to open it?    Colleen shares how to craft emails people actually open, read, and take action on: Lead with strong subject lines Design for scanning with short paragraphs + bullet points Use 1 clear call-to-action that stands out Always preview on mobile before sending Want your emails to work harder for your mission? Start here....

Your email list is one of the most valuable marketing assets your nonprofit has, but only if you're using it well! In this episode of Nonprofit Marketing Minutes, Colleen shares why list segmentation, clear goals, and subscriber engagement are the foundation of email success. When done right, email marketing builds stronger connections, drives donations, and keeps your community engaged.   Listen...

Nonprofit myth: "Overhead = waste." Truth: Overhead = impact. In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler. Tune in to learn how to: Reframe overhead as mission-critical Educate donors Push back on unrealistic funding caps Strong missions need strong foundations. Let's change the narrative.   Are you a Nonp...