Nonprofit Marketing Minutes

Is your nonprofit's marketing team set up to thrive — or just survive? In this quick episode, Colleen breaks down six common marketing team structures for nonprofits and shares smart ways to avoid burnout while staying aligned with your goals. Start with strategy. Structure for impact. Protect your people. Are you a Nonprofit, or just interested in finding out more about us? Check out our website:...

Nonprofit marketers are often expected to do it all—marketing, grants, events, development, and more. In this video, Colleen explains why that is a problem and how to fix it. Burnout is not a badge of honor. It is a sign your structure needs attention. Rethink marketing as a strategic growth driver Push for smart staffing and support Build a team that thrives, not just survives Are you a Nonprofit...

In this final episode of our Marketing on a Mission series, Colleen reveals one of your nonprofit's most powerful (and often untapped) marketing tools—your people.   Your staff, board, and volunteers already believe in your mission. With the right tools, they can help share it too.   Learn how to: Provide simple talking points Share ready-to-post content Recognize and celebrate participation   Wat...

No ad budget? No problem! In this episode of our mini series for nonprofit professionals, Colleen shares how to amplify your mission using borrowed influence; a smart and free strategy that gets you visibility without paying for ads.   You don't need a big megaphone, you just need allies with loud voices.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website...

We know you're wearing a dozen hats already so let's make marketing easier, not harder.   In this next episode of our Marketing on a Mission series, Colleen shares some of the best free (or almost free) tools every nonprofit team should know about. Whether you're designing, emailing, planning, or promoting, these tools can help you get organized and make a bigger impact, without spending a dime.  ...

We're starting a new series for nonprofit teams looking to make a big impact on a small budget because let's be real, most of us don't have time for a 40-page marketing plan.   In this first episode, Colleen shares how to build a clear, actionable strategy in just one day using four simple questions. It's a practical way to get organized, stay focused, and make your message count, without the over...

"Should I start my own nonprofit?" It's a common question with no one-size-fits-all answer.   In this episode, Colleen shares when it makes sense to launch your own and when partnering or exploring other options might be the better move.   "Starting a nonprofit can be powerful but sometimes, collaboration makes a bigger impact."   Are you a Nonprofit, or just interested in finding out more about u...

You started a nonprofit—now what?   In this 3-part series, Colleen Kendrick and Melissa Vola from Nonprofit Partners break down the essential steps every new nonprofit should take to build a strong foundation.   From securing your 501(c)(3) status and setting up accounting systems, to forming a reliable board and choosing the right donor and project management tools—we're here to help you get it r...

In Episode 3 of our short series, Melissa and Colleen break down the essential internal systems every new nonprofit needs—donor databases, project management tools, volunteer policies, and more.   Whether you're navigating CRMs or wondering how to manage staff and volunteers, this quick video gives you the foundation to stay organized, compliant, and mission-focused.   Next up: How to operationali...

In Episode 2, Colleen and Melissa dive into a critical early step—building your board and leadership team. From balancing passion with skill sets to setting clear expectations and governance policies, this segment covers the essentials to help your nonprofit start strong.   Listen now and stay tuned for the next episode, where we explore how to set up systems for success.   Are you a Nonprofit, or...

Congrats—you started a nonprofit! But before you dive into your mission, make sure your foundation is solid. In this first episode of our quick-hit series, Colleen Kendrick and Melissa Vola walk through the essential legal and financial steps to set your organization up for long-term success. -EIN & incorporation -501(c)(3) tax-exempt status -Banking, accounting, and budgeting essentials Because j...

Communicating tough news is never easy—but it can be done with clarity, compassion, and impact. In this new #NonprofitMarketingMinutes segment, Colleen shares how to navigate the difficult task of announcing a program closure due to funding loss. From offering context to guiding next steps, she breaks down what to say—and how to say it—to protect trust and support your community through change. Li...

What if the next 60 days could change the way your donors feel about giving? Colleen breaks down a simple, strategic 60-day plan for strengthening donor stewardship and boosting retention—without needing a big budget. From personalized thank yous to non-ask gratitude updates, it's time to double down on donor relationships.  Grab the printable resource to keep on hand at wearemarketingforgood.com....

Nonprofits are navigating some of the most difficult fundraising conditions in recent history. From tighter household budgets to shifting corporate priorities and reduced federal support, the pressure is on.   In this week's segment, Colleen breaks down what's happening — and what your organization can do to stay competitive: -Strengthen stewardship -Tell stories that show real community impact -A...

Are you asking for too much—or maybe not enough—on social media? In just one minute, Colleen shares how to optimize your nonprofit's content strategy using the 80/20 rule, smart hashtag tips, and the golden rule of engagement: no posting and ghosting 👻 Watch for a quick refresh on how to make your content scrollable, skimmable, and truly strategic.

A great story means nothing without a clear call to action. In this quick clip, Colleen shares how to move your audience from interest to action—by making your message urgent, impactful, and impossible to miss. Whether you're asking for donations or recruiting volunteers, it's all about how you ask. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https:...

Small businesses are the heart of every community—and too many are closing their doors. In this quick video, Colleen shares smart, actionable ways towns, chambers, and business associations can boost foot traffic, build loyalty, and support local entrepreneurs through creative marketing. Support local entrepreneurs by leveraging free and low-cost marketing tactics. From punch cards and shop-local...

Storytelling isn't just a buzzword—it's the heart of how nonprofits connect with donors. In this short segment, Colleen breaks down why emotion drives giving more than stats ever could, and how telling real, human-centered stories can move people to act. From introducing the problem to showing the transformation, it's all about crafting a story that inspires action and builds lasting support.   Re...

In this quick Marketing Minutes episode, Colleen shares how to set your consultant up for success—and how to avoid some common mistakes nonprofits make when bringing one in.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Strong grant writing is only part of the equation—lasting funder relationships are what lead to long-term success! In this Marketing Minutes episode, we talk about how to: ✔️ Identify the right funders ✔️ Engage before submitting an ask ✔️ Strengthen stewardship and follow-up ✔️ Use collaboration and data to build credibility Whether you're on the marketing or development side, this quick segment...

Grant writing doesn't have to be overwhelming—if you know how to structure it right. Want to increase your chances of securing funding? Watch this quick video for key insights that can make all the difference! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

In today's evolving funding landscape, nonprofits must sharpen their grant narratives to stand out. A strong narrative isn't just about what you do—it's about why it matters and how funders can create a measurable impact through their support. Colleen breaks down how to craft a clear, compelling, and data-driven story that aligns with funders' priorities, builds emotional connections, and strength...

Nonprofits often operate with limited resources, but volunteers can be a game-changer in expanding capacity and impact! In this quick video, we share how to strategically engage volunteers to support your mission effectively. Listen now and learn how to maximize volunteer contributions! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarket...

Your nonprofit's marketing strategy should evolve, but how do you effectively communicate changes to your board? In this video, we break down key strategies for keeping your board informed, aligned, and engaged when marketing adjustments are necessary. Watch now and ensure your board sees marketing as an investment, not an expense. Are you a Nonprofit, or just interested in finding out more about...

Are you engaging your donors in a way that fosters trust and long-term support? We break down strategies for cultivating positive donor relationships that lead to stronger connections and increased giving. Liten now, and take your donor engagement to the next level! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/