Nokian Tyres Journey Podcast

Brandon Payne sells the Nokian Tyres One in his tire shop. Then, he uses it to chase storms. In this episode, we talk about how his part-time pursuit has fueled his workday success. Then, Dayton Factory Operations Director David Korda discusses the growth and culture at our North American production facility.

Bryan Griggs of Tire Outlet in Jacksonville, Florida discusses the success his shop has enjoyed with the Nokian Tyres One. Then, Rhett Bentley from Thrive Regional Partnership drops by for a rich discussion about how to sell sustainability to consumers in a way that draws them in rather than dividing.

This month's episode features two interviews from opposite ends of the Northern Hemisphere. Tire shop owner Polo Rodriguez used the Nokian Tyres Outpost AT to extend his boundaries in the Puerto Rican rainforest. while adventurer Aaron Dycke took his studded Hakkapeliitta LT3s onto the ice roads of the Northwest Territories.

Shop Manager Wes Catlin joins us from Soldotna, Alaska to discuss how the Nokian Tyres Hakkapeliitta 10 helped Alyeska Tire set records in 2021. Also, some big news about a couple records of our own last year!

We've launched a new all-terrain tire, the Nokian Tyres Outpost Family! On this episode, learn how the new all-terrain, all-weather Outpost AT and APT help drivers and dealers Extend Their Boundaries. Watch the tire's launch here: https://virtual.nokiantyres.com/event/na/20220119/sign-in 4:30 -- Interview with Nokian Tyres Director of Products Steve Bourassa 14:45 -- Adventure Journal's Justin Hou...

Nokian Tyres Vice President of Sales Tommi Heinonen discusses the company's highlights and challenges in 2021 and previews an important year ahead. Then, Canadian driver Rick Hunter recounts how his Nokian Tyres all-weather products helped him survive a harrowing journey through British Columbia's recent floods.

Nokian Tyres Director of Products Steve Bourassa drops by to go deep into the benefits of the Nokian Hakkapeliitta 10. Then Chandler Burgess from Killington Ski Resort dives into how his company partners with Nokian Tyres to market to the winter audience.

Jason Williams of Jack Williams Tire drops by to discuss why he calls Nokian Tyres "the Apple of tires." Then, we chat with the crew from the Overcrest podcast about a unique event we sponsored.

Atlantic Tire's Ron Causey drops by to discuss how he works with retailers to sell Nokian Tyres' all-season products. Plus, some big news is coming out of our Dayton Factory!

We speak with Tire Business Editor Don Detore about key industry trends, lessons tiremakers and dealers learned during the pandemic, and his impressions of Nokian Tyres. Plus, some big news from our North American factory!

Out of Spec Studios Founder and electric vehicle expert Kyle Conner drops by to explain why his experience with Nokian Tyres' products has caused him to fall in love with the brand

Nokian Tyres doesn't have a blimp or a mascot. Instead, we focus on marketing tactics that target drivers and send them to dealers' shops. Director of Marketing Hans Dyhrman explains how in the latest episode of the Nokian Tyres Journey Podcast.

Nokian Global Head of R&D Olli Seppälä drops by to discuss what makes the new Nokian Hakkapeliitta 10 a "proper freaking winter tire." Plus, we discuss a big sustainability highlight and a bulletproof way to protect drivers on the road.

Plaza Tire President Mark Rhodes stops by to discuss his company's pilot program for the new Nokian Tyres One. Plus, we discuss another big product released last month and massive growth at our North American factory.

Nokian Tyres North America Director of Sales Tommi Heinonen joins us to recap 2020 and explore the company's priorities in 2021, with emphasis on how our actions will fuel our partners' growth.

Northwest Tire Vice President Kory Grossman drops by to share what he's learned about selling tires, after more than two decades offering Nokian Tyres products to drivers in the Upper Midwest. Plus, we have some exciting sustainability news to announce!

Episode 1 - How Dealers Have Thrived Amidst COVID-19 by Nokian Tyres

Journey Podcast -- Intro by Nokian Tyres