Nokian Tyres Journey Podcast

How will Nokian Tyres' new all-weather tire help tire businesses grow? Linder Tire Owner John Linder talks about how the new Remedy WRG5 tire will help him serve his customers and build loyalty to his business.

The Nokian Tyres Remedy WRG5 will provide drivers with natural confidence, performance and resilience. Why are dealers excited about this combo? We speak with Tire Factory's Pat Howley and Fetzer Tire's Howie Fetzer.

This week, Nokian Tyres launched the Remedy WRG5. It's the sixth generation of the tire we invented in 1999 -- all-weather tires built for year-round use and certified for winter driving. Nokian Tyres Director of Products Steve Bourassa joins the show to discuss the key benefits of this exciting new product. Then, entrepreneur and mother Sandra Erath drops by to explain why the Nokian Tyres Remedy...

Dennis Dwyer drops by the podcast to explain why he describes himself as Nokian Tyres' biggest fan. Why does he trust our winter products to navigate New York winter weather, and how does that faith carry into our all-season and all-terrain tires? What advice does he have for dealers? Plus, sustainability news from the Dayton Factory.

A pair of successful Northeastern tire dealers share their advice for winter tire changeover season on this month's episode of the Nokian Tyres Journey Podcast.

Travel with us to the mountains and high desert of Oregon to test tires at the 2023 Overcrest Rally! Nokian Tyres representatives and our ambassadors truly experienced peace of mind in all conditions at this challenging event. Join us for a recap of the journey.

This month, we’re celebrating the 24th birthday of Nokian Tyres’ introduction of the all-weather tire to North America. Gill's Point S Tire & Auto Manager Jared McDermott joins us from Montana to discuss why his customers love the Nokian Tyres WRG4. Then Steve Bourassa drops by to explore the history and innovation behind our all-weather products.

On this month's episode, new all-weather tire driver Jonathan Beecher Field details his journeys between South Carolina and Vermont on the Nokian Tyres WRG4. And Director of Marketing Hans Dyhrman drops by to outline the marketing tools available to dealers this winter sales season.

What does Nokian Tyres' new ELECTRIC FIT symbol mean for drivers and tire dealers? Nokian Tyres Head of Product Management Marko Saari discusses it in detail in a special bonus episode.

Nokian Tyres is pleased to introduce ELECTRIC FIT, a symbol that signifies that every Nokian Tyres product is a seamless fit for electric vehicles. What does the symbol mean, and how do we test tires to meet the demands of EVs? Head of Product Management Marko Saari drops by to explain. Then, Ben Morris of Gills Point S Tire and Auto in Oregon speaks with us about he addresses the needs of his EV...

As hiring nears completion at our North American factory in Dayton, Tennessee, dealers and drivers are buying Nokian Tyres products that are crafted in the USA. Why does that matter to retailers and consumers? We sat down with Zurcher Tire COO Carson Cornelius to discuss the impact of the "Crafted in USA" story on his business and customers. Plus, an excerpt for our recent episode that went behind...

The New York Times visited Nokian Tyres in Romania and Helsinki for a front-page feature story that ran May 5. Host Wes Boling joined the journalist on the trip and offers a behind-the-scenes account of the experience.

Popular college football journalist Steven Godfrey joins this month's show to share his favorite off-the-beaten-path destinations in the sport. He also shares his experience on our all-weather tires and previews year two of the partnership between Nokian Tyres and his podcast, Split Zone Duo. Then, Hope Valenti chats with Dayton Factory EHS Manager Darren Bakkestuen about sustainability efforts at...

Dealers are getting excited about Nokian Tyres’ new Outpost nAT, which is made at the Dayton Factory. On this month’s episode of the Journey Podcast, Owner Judd Huffman of Alray Tire in Boone, North Carolina explains why he’s “stoked” for the new all-terrain tire, and why he’s proud to be a growing Nokian Tyres customer. Then we drop by the Dayton Factory to talk with Collin Beam and Kevin Brownin...

Benoit Sarrazin joins this month's show to discuss changeover season in Quebec, which was recently named by Nokian Tyres voters as the place with the worst roads in North America. Then, Josh Tenge drops by to discuss his appreciate for Nokian Tyres products as a member of the Rocky Mountain Audi Club.

On this month’s Journey Podcast, Utopia Tire General Manager Tim Paich explains how he turned customers into members of the Cult of Hakkapeliitta – and why we’re the only brand drivers recommend to each other in the waiting room. Then, Instagram creator Brock Keen joins us to recount his adventures at Little Ivalo and Georgetown Lake, and to discuss why he was so interested in partnering with us.

This month, we visit with customers at Little Ivalo, our winter test event in Copper Mountain, Colorado. We speak with dealers from Florida to North Dakota about their relationship with Nokian Tyres, how they’ve successfully sold our products and what they think about the Little Ivalo experience.

Nokian Tyres announced the creation of 75 jobs and construction of a warehouse at our Dayton, Tennessee factory, where we plan to double production by 2024. Dayton Factory Operations Director David Korda drops by to discuss the big news. Plus, Fetzer Tire's Howie Fetzer details the importance of the all-weather Nokian Tyres WR G4 to his business's success and his family's safety.

North America Vice President of Sales Tommi Heinonen discusses the successes and challenges of 2022 for our company and partners. Plus, more recognition for Nokian Tyres' sustainability leadership.

On this month's episode, Alejandro Brown discusses his popular Instagram account, @I70Things, and details the partnership he launched with Nokian Tyres. We also cover big production news: a new factory in Romania.

Paul Pabst, executive producer and co-host of the Dan Patrick Show, tells us why he's a Nokian Tyres fan. And two successful counter workers at Waukegan Tire in the Chicago area discuss the reasons for their big sales of Nokian Tyres products.

Nokian Tyres had a presence on some of the most remote roads in the United States this summer, and we'd like to take you there! Join us on the trips we took to the Sawtooth Mountains of Idaho and the northernmost drivable point in Alaska.

Nokian Tyres Director of Marketing Hans Dyhrman drops by to preview the company's fall campaign and discuss how Nokian Tyres will help dealers sell tires this winter.

We're pleased to announce fresh eco-friendly driving information! Also, Nokian Tyres helped a new customer propose to his now-fiancée.

Avid road tripper Brock Keen joins the show to discuss an emotional journey on the Nokian Tyres Outpost to relive his elopement. Then Jill Henderson and Renee Couture from the Nokian Tyres marketing team drop by to recount a remote journey through stunning scenery.