Nokian Tyres Journey Podcast

Doctors told James he had six months to live. But thanks to the power of perseverance and a compassionate support system, he survived a double lung transplant and is embracing his new normal. That includes weekly trips across a mountain pass for ongoing treatment -- a journey that can sometimes be harrowing. That's why Thatcher's Tire Pros and Auto Center stepped up to help, partnering with Nokian...

In March, Nokian Tyres launched the world's first studded winter tire to come with On-Demand Grip. On this episode of the Journey Podcast, we travel to the top of the world to test the tire with journalists from around the world. To learn more about the Nokian Tyres Hakkapeliitta 01, visit NokianTyres.com/01.

When Tiina Frazer joined Nokian Tyres as global Vice President of Brand, Marketing and Communications in late 2025, she brought more than 30 years of global experience, including in North America. That international journey has shaped the way she sees consumers and brands – and instilled appreciation for the people at the counter selling products. On this month's Nokian Tyres Journey Podcast, Tiin...

Dave Johnston sold the first all-weather tire back in 1999 at a tire shop in Canada. Now, he's Nokian Tyres' Director of Portfolio, Pricing and Business Planning for North America. How does his experience as a dealer inform his approach to his current job, and what is the key to making tires in collaboration with the market, not just for the market? We sit down with Dave to discuss.

Scott Gordon wanted the adventure of a lifetime. So, he put all-terrain Nokian Tyres Outpost nAT tires on his Land Rover and drove from Tennessee to the Arctic Ocean. How did the tire help him Extend His Adventures -- and change his life in the process? Plus, we sit down with Sullivan Tire Marketing Manager Mark Gillard, who helps us celebrate All-Weather Week by exploring how his company markets...

Nick Gibson shuttles mountain bikers into the most remote areas of Oregon and Washington. On the latest episode of the Nokian Tyres Journey Podcast, learn why the all-terrain Nokian Tyres Outpost nAT has been a game changer for his business, and why he won't run anything else on his vehicles. Plus, we're excited to announce ways dealers can get involved with All-Weather Week December 8-12.

The Nokian Tyres Surpass AS01 faced the ultimate test this month: a road rally through the Appalachian Mountains. Join us for an experiential episode from the Overcrest Rally that follows drivers along some of the most famous, challenging roads in the United States. Nearly a dozen of them rode on our new ultra-high-performance all-season tire, and they offered glowing feedback about its performanc...

Nokian Tyres continues to grow its sales efforts in the North American market with key hires designed to enrich service to our customers. One of those additions is Senior Vice President Chris Ostrander. Chris joins the podcast to discuss his "people-to-people" approach to leadership and what he'd like to accomplish in his first 100 days.

On the August episode of the Journey Podcast, it's an electric journey! What do EV drivers want, and what makes their vehicles unique? Automotive journalist and EV enthusiast Jordan Golson joins the show to break down the electric vehicle market, and why he believes Nokian Tyres is positioned well in the space. Then Nokian Tyres Development Manager Leo Hillman go in-depth on how Nokian Tyres makes...

Chris Rogers co-owns a tire shop in Idaho. Noah Hudson-Peralta captures car content. This month, they're ready to take you on remote journeys on -- and off -- some of the best roads in North America. Why do Chris and his counter workers swear by the all-terrain Nokian Tyres Outpost family? What did Noah experience when he took the ultra-high-performance all-season Surpass AS01 on more than 300 hai...

Nokian Tyres' growth in Dayton, Tennessee is making an impact at the factory and throughout North America. On this month's Journey Podcast, we catch up with a Florida tire dealer who launched a relationship with Nokian Tyres because of the high-quality supply coming from our Dayton Factory. Then we catch up with Nokian Tyres Shift Supervisor Ethan Keur, who began as a production operator four year...

Road trip season is upon us, and drivers across North America are preparing for summer travel. On this month's episode of the Nokian Tyres Journey Podcast, BSI Service Center Vice President Brandon Bass joins us from Wilmington, North Carolina to explain how his family-owned shop finds success during one of the busiest times of year. Then, content creator Alex Howard returns to discuss the wide ar...

"Nokian Tyres invented. Everyone else followed." That's what Tire Factory Sales Manager Pat Howley thinks about the performance journey Nokian Tyres has led for decades. On this episode, Pat analyzes the success of the all-weather Nokian Tyres Remedy WRG5 one year after its launch. And Brock Keen takes us on a journey across the American West to assess the performance of the new Nokian Tyres Surpa...

Who has the worst roads in North America? Nokian Tyres is asking drivers to vote. And Jordan Schiefer joins the show to discuss his experiences so far on the Nokian Tyres Surpass AS01, after driving a Tesla and Miata across the Rockies and West Coast.

Nokian Tyres launched the new Surpass AS01 at an event last week at Las Vegas Motor Speedway. On this episode of the Journey Podcast, we caught up with dealers and journalists to learn how the tire expanded their expectations of what an ultra-high-performance all-season product can deliver. You'll hear from dealers from Quebec to Arizona, Oregon to Florida and beyond. Learn more about the Nokian T...

Nokian Tyres is pleased to introduce the Nokian Tyres Surpass AS01™, an ultra-high-performance all-season tire designed to Expand Your Expectations™ of what a tire can deliver. Nokian Tyres Development Manager Leo Hillman joins the show to explain how the Surpass AS01 delivers a complete driving experience. Then Alray Tire Owner Judd Huffman explores how his shop has served as part of the "heartbe...

On the 50th episode of the Nokian Tyres Journey Podcast, we dive into what made 2024 successful for Nokian Tyres and our partners. We chat with Vice Presidents Lauri Halme and Tommi Heinonen about our growth and customer relationships. We chat with tire shop owner John Linder about the rollout of the "home run" Nokian Tyres Remedy WRG5 all-weather tire. And we travel to Dayton for a visit with War...

Niagara Battery & Tire started selling Nokian Tyres products just over two years ago. On this episode of the Journey Podcast, we check in with them to see how the relationship is going, why they signed on in the first place, and why they would recommend Nokian Tyres to customers and fellow dealers. Plus, we dive into the unique weather in the Niagara region, and how it plays into their product rec...

Nokian Tyres is celebrating 90 years since we invented the winter tire. In honor of the milestone, we're taking listeners behind the scenes to experience a treacherous winter tire film shoot. How did our flagship Nokian Tyres Hakkapeliitta winter tires help avoid disaster? Plus, Hakka Ambassadors weigh in on why they love Nokian Tyres winter tires. Celebrate with us at NokianTyres.com/Winter90.

The all-weather tire celebrates its 25th anniversary this week! In honor of All-Weather Week, Nokian Tyres sits down with two experts in the only true year-round driving solution. Nick Fox of Gills Point S has sold all-weather tires for years as a dealer in Montana, Idaho and Utah. What is the key to educating drivers? And Nokian Tyres Development Manager Leo Hillman discusses how the inventor of...

On September 19, Nokian Tyres celebrated the grand opening of its new tire factory in Oradea, Romania. We attended the event and spoke with Senior Vice President of Operation Excellence Adrian Kaczmarczyk about how the factory represents our larger global business strategy. Plus, we are excited to invite dealers to get involved in two campaigns that celebrate major milestones for Nokian Tyres and...

How is tire testing in Spain helping Nokian Tyres develop tires for North American roads? And how is a tire shop in Alaska preparing for an electric future? Nokian Tyres sits down with a tire test leader at Hakka Ring in the deserts of Spain to discuss tire testing at the state-of-the-art facility, then journeys to the Land of the Midnight Sun to explore how Alyeska Tire is embracing EV drivers.

It's an electric journey in the automotive space these days. As more drivers opt for electric vehicles, how is Nokian Tyres meeting their needs? A popular EV expert dives into why he, and a growing number of his fans, are Nokian Tyres customers. Then, Nokian Tyres Vice President of Product Management Marko Saari stops by to explain our Electric Fit symbol. How do we ensure the latest generations o...

Nokian Tyres has completed the ramp-up stage at its North American factory in Southeast Tennessee. On this month's show, we chat with Dayton Factory Warehouse Manager Keith Wilkerson about the significance of Nokian Tyres' new finished goods warehouse at the campus. And we catch up with Test Engineer Marc Cooper about our increased testing efforts in North America.

Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers.