No Hacks: Web Strategy for the AI Age

In this episode of No Hacks, we kick off Season 2 with Stewart Ehoff, the head of an award-winning experimentation program at RS, a dynamic public speaker, and a Dragon Ball Z fan. Join us as Stewart discusses his journey from web development to leading a successful experimentation team, offering deep insights into how he transitioned from building features to building tests.  Discover actionable...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the in...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast. In this not-so-structured episode, we delve into AI customer voice analysis, exploring how senti...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey...

Welcome to No Hacks, a weekly podcast in which smart people talk to you about better online experiences.  Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation. Tune in to hear Carolyn discuss: The conc...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the impo...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization.  We also discuss the importance of data vol...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach. Shawn begins b...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences. This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW. In this one I welcome back Craig Sulliva...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW. In this episode, we have Erin Weigel, a...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate about experimentation and CRO. We discuss Bhav's w...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, I'm thrilled to welcome Oreoluwa Akinnawo, a conversion optimization expert from PrismFly, to discuss his upcoming participation at the Women in Experimentation Summit on June 6th. Ore shares how a LinkedIn post inspired him to apply for the summit and then goes into his car...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her evolving perspective on A/B testing and experiment...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions.  In this episode, Omar draws a comparison between his unique marathon train...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK. This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsma...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career. This con...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author. In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click,"...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship. The conversation covers the upcoming TLC Mentorship Summit at Experimentation El...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in t...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the ro...