No Hacks: Web Strategy for the AI Age

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding lig...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert. His story is a testament to the power of conti...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding act...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  Today's episode delves into the seemingly counterintuitive topic of "not testing" with Karl Gilis. Karl shared hilarious and insightful tales from the front lines of user testing, including a memorable mix-up during a test for Microsoft.  Karl passionately critiques common website...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I talked to Alun Lucas, a repeat guest with unique expertise in web form optimization, who delves into the art and science of enhancing online experiences through better form design. Alun shared his journey from advertising to becoming a web form specialist at Zuko, a company dedi...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode we take a deep dive into the world of online experimentation and conversion rate optimization (CRO), spotlighting the  Experimentation Elite Awards. We welcome two expert judges - Dinah Alam and Joe Dovedon, to discuss the intricacies of selecting the industry's best.  The epi...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences. In this episode, Talia Wolf, founder and CEO of GetUplift and a leading authority on emotional targeting and conversion optimization, takes us through the psychological underpinnings that drive consumer behavior online. Talia unpacks the essence of creating meaningful connections with customers by...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, Ton Wesseling, founder of Online Dialogue and a pivotal figure in the field of conversion rate optimization (CRO), delves into the cultural and organizational elements that foster a thriving environment for optimization experts in the Netherlands.  Ton explains how these factors...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!  In this episode, I sit down with Loredana Principessa, the strategic mind behind MAR-CO, CRO agency specializing in conversion for high-ticket products and services. With a focus on real estate, investment, and e-commerce, Loredana dives into the intricacies of tailoring conversion strategies to...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sh...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I chat with Kevin Anderson, the mind behind the Experimental Mind newsletter and Experimentation Jobs website, and a Product Manager of Experimentation at Vista. We delve into Kevin's unique perspective on the interconnected world of experimentation. Kevin starts by reflectin...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom💡Ideas for a fun conversation about 2024 e-commerce trends. We reminisced about the early days of internet marketing, influenced by seminal works like Steve Krug's "Don't Make Me Think." Linda then shared he...

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome André Morys, CEO and founder of konversionKRAFT and a renowned authority in behavioral economics, neuromarketing, and optimization. We discussed the fascinating world of experimentation culture in business optimization, contrasting it with traditional decision-making app...

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, we delve into the fascinating world of Iqbal Ali, a multifaceted creative force in the fields of UX design, development, data, and optimization. With over 20 years of experience, Iqbal brings a unique blend of expertise to the table, as he discusses his journey from a frustrat...

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences! This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledg...

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences! In this episode we dive into the practical world of digital analytics with Mikko Piippo, the co-founder of Hopkins, a digital marketing agency based in Helsinki, Finland. Mikko shared valuable insights into digital marketing and analytics in the real world, contrasting it with the often-ideali...

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, we're thrilled to have André Vieira, the founder of Looptimize and an acclaimed expert in customer journey optimization. André delves into the complexities of creating seamless online experiences, shedding light on the nuances of customer behavior and engagement. He discu...

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organi...

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into th...

Welcome to No Hacks! In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimenta...

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to...

On today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up.  We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line betw...

Welcome to No Hacks, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath. Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more! Tune in...

Welcome to No Hacks, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space.  Stay tuned to learn all you need to know about creating something a big brand from...

Welcome to No Hacks, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are: A digital marketing professional wondering how this new form of computing will change your job A marketing manager or director looking for ways to leverage these new tools in your organization Or a marketing agency owner wondering what is going to happen to your business mo...