No Hacks: Web Strategy for the AI Age

In this powerful season three premiere, I sit down with Maren Costa , featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate. Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She...

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations.  Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism.  She...

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation.  Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and form...

In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product.  Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the problem rather than the solution. Safe to say your ho...

Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza , to explore the crucial role of friction in shopping experiences.  Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value?...

In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation. Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. He also raises critical questions about the potenti...

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing. Key takeaways from our conversation: ✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a necessity. ✅ Specialization is the future – Mor...

In this episode of No Hacks Snacks, I talked to Brendan McNulty , a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources. Th...

In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences.  Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming events like the Women in Experimentation...

In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels.  Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outside of Amazon's ecosystem, identifying targe...

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways: ✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindse...

Just dropped a new Snack interview, and this one’s packed with insights from Amrdeep Athwal , someone who’s serious about optimization. Here’s a little taste of what we chatted about: 1️⃣ How do we use digital optimization in our everyday lives? 2️⃣ What’s the best way to boost your running performance using data? 3️⃣ Can regular tasks be turned into cool optimization projects? 4️⃣ How is running...

Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget to subscribe for more episodes like this! The...

In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!).  Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enh...

Ready to learn about using AI in copywriting the right way? In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview: 🧠 How to create AI-driven copy that truly empathizes with your customer base? 🧠 What are the common mistakes to avoid when leveraging AI for writing? 🧠 Why is customer interaction essential for AI to ge...

As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams, or even individuals—are outpacing traditional industry giants by leveraging agility, innovation, and the...

In this episode of the No Hacks Podcast , I had the pleasure of sitting down with Bjarn Brunenberg , Experimentation Lead at TomTom . Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results) , how they differ from KPIs, and why they’re a game-changer for teams and businesses alike. Bjarn shares so...

Unlock the secrets to effective email marketing and smarter audience engagement!   In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with oth...

Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, experimentation, and mastering analytics to create impact! In this episode, we’re joined by Bhavik Patel, Director of Experimentation and Analytics at Lean Convert and founder of CRAP Talks, a renowned cross-discipline tech meetup. Bhavik brings years of experience leading analytics teams at compani...

Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, business experiments, and balancing life! In this episode, we sit down with Gerda Vogt-Thomas, co-founder of a CRO agency called Koalatative. Gerda shares her insights on managing risk, growth, and using experimentation to optimize both business and life. Gerda starts by sharing her surprising journ...

In this episode of No Hacks Podcast , Lucia van den Brink , co-founder of Increase Conversion Rate.com , takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest . With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs. We explore her unique “ Collaboration Bonus ” philosophy,...

In this episode of the No Hacks Podcast , Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection , and how making data-driven decisions can transform a business. You'll hear practical...

Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one! In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how...

In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winning agency, PrecisDigital. Luiza discusses the impo...

In the latest episode of No Hacks, we dive deep into the art of optimization in both digital and personal spheres with Arnout Hellemans, a renowned digital strategist. From addressing ADHD's impact on SEO skills to the importance of maintaining basic SEO fundamentals, Arnout shares his invaluable insights.  He discusses common misconceptions in SEO, the significance of website performance, an...