No Fluff MSP Marketing

George has a big personality. He also is a self taught marketer that has grown his companies significantly. In this episode, he sheds light into how we got started with MSP, some of his unusual but effective marketing strategies, and some great tips to help MSPs get more out of their marketing. I hope you enjoy this conversation and I hope it helps in your own journey to grow your business!

Steven's first solo podcast! In this episode, Steve outlines additional recommendations to transform your website from a boring set of static pages, to a lead machine. Check it out and give Steven some love if you liked it :)

Ben Smith is the founder of ClubIT which is an Australia based MSP. He's had some tremendous results from his value based pricing approach with his clients. This phrase is spoke about a lot in our industry so it's great to hear from an MSP that successfully implemented this approach. He provides specific examples and the process he took to increased his revenue significantly within his cur...

There's a lot of bad advice when it comes to selling in the MSP industry. I've never done the hard sale or scare tactics BS that are often recommended by sales vendors in the MSP space and we've scaled very fast without it. I've been on the search for a Sales equivalent to my marketing style and I think Brian is that guy. His approach to sales lines up very well with how I conduct...

Every MSP seems do to social media. They're posting often, they're staying consistent, they're trying to build their audience..... but their content sucks! Social media is not a place to sell your services. It's a place to engage clients, the community, and your prospects. You don't do that with a bunch of boring stock photos or blogs to other websites, yet that's how the V...

If you've never heard of Nigel Moore or The Tech Tribe, you're missing out. Nigel grew an MSP before successfully exiting and starting The Tech Tribe. The Tech Tribe now has 4,000+ active members and is an incredible resource for MSPs around the globe. I've always looked up to Nigel and what he's built and many key pieces of MSP Camp were built with influence from The Tech Tribe. N...

Bob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts. I hope you find this as helpful as I did. Thanks for jumping on Bob! If you want to learn more about MSP Camp and how we p...

This happens to all of us and we'll happen even more as you start getting additional leads outside of referrals. In this episode, we lay out how to reengage MSP prospects that went dark on you... Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today:  Check us out at msp-camp.com .

I have personally failed at this for YEARS, but have found recent success and wanted to share what we're doing differently to cultivate strong referral partners! Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today:  Check us out at msp-camp.com .

Whether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage. Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical. Thanks again for listening and supporting this podcast. We do not take i...

Adding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns! We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay. In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client s...

Not the sexiest topic in the world, but an important piece of your marketing that's easy to do. Are you going to get tons of leads from an email or printed newsletter? Nope. But it does build your authority and client engagement.  In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP.  Needs awesome content to engage your clients and prospect...

Yes, you should have a sales presentation. Don't just show up empty handed or with a sad looking sales document.  In this episode we cover qualifying and questions prior to the meeting, building your sales folder and supporting documents, presenting effectively in the meeting, and a quick tip on follow up.  Make sure to check out MSP Camp to jump start your marketing! Join the discussion in ou...

Everyone is screaming potential recession, but all is green for go in the MSP space and many other sectors.  However, it's inevitable that a recession will occur... at some point. In this episode, Taher breaks down challenges and opportunities from a marketing perspective for your MSP. This is a combination of input from the owner of Alltek, Taher, MSP Camp members, and members of our peer gr...

In this episode, we start off with some technical aspects of website management. This part can be a little dense, but it is important to know many of these whether you're doing your own website or not.  Next up, we dive into some specific recommendations based on what has worked at our MSP and what could have the highest impact on your website.   It's a long one, but worth it if you're l...

There is no silver bullet in marketing or getting more referrals. In this episode we cover how we stimulate referrals within our client base. Nothign fancy, just some ideas that can help you get more referrals to grow your MSP!  Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

It's nice to hear how businesses are using Telemarketing to grow their business, but it's also beneficial to hear from those actually doing the work! James cold called me a few months ago and his pitch was great. James shares some excellent advice from the perspective of the caller! Check out our new telemarketing management guide on the guide section from our partners at Contact Science

There are two primary activities MSPs think they should do when they start marketing their business. They believe they should be cold calling and advertising right away.  While this may pay off in the short run, it is a detriment to your long term growth. You need to learn to think like a marketer and growing organically before you spend money on either of these. In this episode we cover whet...

If you've listened to more than a few episodes, you already know we're HUGE advocates of having a dedicated marketing person at your MSP. In this episode we outline HOW to go about doing this. We also interview Steven and Maddie who started as interns here to get their insight into what they were looking for in a position and expectations. I really lucked out with these two! Not only are they awes...

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.  I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! I caught Rob during his hiatus so I took full advantage. We had a wonderful conversation around finding a di...

Adam is an entrepreneur and marketing expert. He's never studied either in any formal way, he just gets it. In this episode, we go over the history of his businesses, his successes, failures, and what makes him stand out from the dozens of other gyms near him. He is almost always at full capacity at his gyms. That's hard to do when you're charging a premium rate in a crowded space! While he may no...

I tell this story a lot because it taught me a lot Creating true differentiators is difficult but absolutely required. In this podcast, I go over our exact differentiators and ideas for additional differentiators to give you some ideas on how to develop your own! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger...

Special Guest Blackpoint In this episode we speak with Justin at Blackpoint. We currently use Blackpoint at Alltek Services. This podcast isn't designed to sell you on Blackpoint, it's to communicate WHY every MSP should have an Managed Detection and Response offering and how to market and sell it to your clients and prospects. While discussing cybersecurity can be a challenge at times, MDR seems...

I saw a post recently about an MSP that gave away a Tesla... Needless to say I was immediately intrigued.  Ironically, most of the comments were fairly negative and the community thought it was a bad idea. Well, I commented how much I loved the idea, and the guy that came up with the idea responded. In this podcast, I interview Hunter with ComTech to go over how he came up with the idea, exec...

I've heard MSPs say their website is just to look professional and has never brought them a lead... that is insanity!! Your website should be one of your main lead drivers.  Whether it's SEO or having your campaigns point to a landing page, you should be getting leads from your website. Period. SEO is one of those topics that is just... dense. We all get those weekly emails form "SEO" compani...