No Fluff MSP Marketing

I have always been passionate about video. I used to edit Dragon Ball Z videos to Linkin Park and created simple stop motion videos with my toys when I was a kid. They all sucked, but it was fun! Not much has changed :) Tom Lawrence has over 250,000 subscribers on his YouTube channel Lawrence Systems and consistently drives leads for his MSP through this one tactic that he has mastered! Just like...

If you're in the MSP space, it's very likely you've heard of Art Gross and Breach Secure Now. There are many cybersecurity awareness training and dark web monitoring services out there, so why does Breach Secure Now seem to stand out from the rest? What is it about their brand and marketing that has made them a leader? In this episode Art shares some incredible marketing and business advice on goi...

Jeanne and I have been in a peer group together for years! She is a marketing and sales expert and I've learned a ton from her over the years (including how to effectively use telemarketing). Jeanne built a very successful MSP she started 36 years ago. Since then, they have shifted to becoming a Cloud Service Provider offering white label cloud solutions specifically to the channel.  In this...

The title says it all. We published a price calculator right on the website.  In this episode we explain WHY we did it, results of the effort, and some guidance on why this may or may not fit your business model.  MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please co...

Microsoft seems to be getting some bad publicity lately in the MSP community. Whatever your feelings on Microsoft, it can be an amazing tool for prospecting and selling.  The Business Premium license has been a differentiator in our market. We've really learned the ins and outs of M365 and use it to our advantage.  Here's the kicker though, if our team learned a ton about M365 Business P...

Having great content means nothing if you're not using it! Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service. We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision. I never follow up with, "Just checking in." I provide value with the...

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cyber...

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.  Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your...

I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing. No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!

First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website. Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base.  In this episode, we break down exactly how to host webinars for your client...

Why Quarterly Marketing Campaigns work "When you're trying to communicate EVERYTHING, you're communicating NOTHING"  We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long.  Quarterly campaigns keep the discuss...

Lets Talk Telemarketing Part 2 In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts. Topics include: 1. Building a list 2. Vertical targeting 3. How to develop scripts and what should they include? 4. Hiring a telemarketer 5. Expected results Obligatory and much more!

Let's Talk Telemarketing Part 1 In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.  Topics include: 1. Building a list 2. Vertical targeting 3. How to develop scripts and what should they include? 4. Hiring a telemarketer 5. Expected results  Obligatory and much more!

We all hate getting cold emails. Someone scraped our email off LinkedIn and is trying to sell us something we're not interested in. The vast majority of cold emailing fails miserably.  As much as I hate it, it can work in the MSP space and we consistently use it.  Taking a long term, education based approach has a healthy open and click rate with almost no spam reporting. Like everything...

Stop Outsourcing Your Marketing MSP's often opt for NO marketing or outsourced marketing. We tried the outsourced approached and so has every MSP in our peer group. Big shocker - it doesn't work. I can't even blame the marketing agency either. They are given almost no direction and expected to deliver leads. So, they go with what they're good at: Consistently posting generic social media content,...

No one wants to attend your Data backup event... It's amazing I even have to say this. No one wants to come to your boring backup event. It’s blunt, but very true. For a successful MSP event, there has to be a unique central idea or one hell of a giveaway to get clients through the door. However, there’s a massive upside: a memorable in-person event will keep your MSP top of mind. So many MSPs con...

Why aren't MSPs using MDF? We spend thousands of dollars, in some cases tens of thousands of dollars, with our vendors. We've shown them we can grow our revenue consistently. Why wouldn't they want to invest to improve this relationship and revenue? Most vendors will provide MDF if you ask for it! Check out this episode for a deep dive into the MDF process and how your MSP can immediately start ta...

Your customers don't hate you. Get more reviews. Social proof is the SINGLE GREATEST selling tool we have. Yet we all suck at it. I preach this to every MSP I talk to, yet.. crickets. Just because your client was angry that one time, doesn't mean they won't leave you a 5-star review. We're in technology. I doubt you have a single client that hasn't had at least one frustrating experience. Don't le...

Using Listings To Expand The Reach Of Your MSP To thrive in the MSP industry, you need to obsess over what’s next. UpCity, Clutch, and Google My Business are the latest in business listings. I was skeptical at first, but getting our MSP listed can now be attributed to multiple closed deals and tons of goodwill with our clients. Listen to find out how you can get started listing your MSP and reapin...

Stop Using Sh*t Content- A businessman on a computer. Two business people shaking hands. A computer with a lock icon on it. What do all of these images have in common? They’re shit content that MSPs continue to include in their marketing despite their ineffectiveness. Just because we’re in the technology industry doesn’t mean that our marketing content needs to be generic. Using garbage content is...