No Fluff MSP Marketing

In this episode we spill the beans! We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space. In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year! If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out...

New client onboarding is exceptionally important. In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience. This is a long one, but there's a lot to cover! Don't forget to check out msp-camp.com

This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too! You know what I say about repurposing content :) On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP...

I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time. Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have co...

This episode is from a webinar I had with George at Augmentt. We received some positive feedback on it so I figured I would repurpose for the podcast :) I cover the top tactics we used at Alltek to get more leads from our entire team. Worked like a charm! I hope this helps you get your entire team on board with growth! If you're not an MSP Camp member yet, what are you waiting for? It's a...

Remember Hunter? The dude that gave away a Tesla? Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8! I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope. I hope this episode inspired you to be bold and take a big leap!

This is one of my all time favorite episodes. Not only is Symon just a super cool dude that's fun to talk to, but he is exceptionally insightful. I learned a ton talking with him and I'm sure you will to. We discussed standing out in a crowded market, as well as many other topics you won't want to miss. Symon is the current Director of Brand at ScalePad and has many years of managing B...

Hunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well. We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing. however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive. Come with us down the rabbit...

It can feel like rolling a dice when going to hire your first (or even second or third) salesperson at your MSP. In this episode, Brian covers what to before you hire, what guidelines and activity to expect, and how to measure results and hold your people accountable while also giving them breathing room to succeed. Brian is a good dude that really knows his stuff on the sales side of things. Give...

It can seem overwhelming... Marketing your business Closing new businesses A new MSP popping up every week in your area How do you compete? In this episode, we lay out some groundwork for 2024 to keep in mind as you continue to grow your marketing efforts and dominate your local market!

I'll spare you on any networking puns. Very rarely have I heard anyone say they love networking. You're not alone, but that shouldn't stop us from going out and meeting people. If you're a local MSP, there is so much value in meeting people face to face and building connections. In this video we discuss some tips to get the most out of networking and some things you'll want to...

We bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space. It can be a tough position with high expectations and not a lot of guidance. We're looking to change that. Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role! If you want to complete the challenge this week, make sure to check o...

There's no SEO value in autoposting blogs to your website. Depending on what service you use, it can also confuse search engines making it harder for you to rank the custom content your prospects might have found. You do not get penalized for posting duplicate content on your website, but it does have some negative effects we cover. Short tip today but this one is so important it deserves its...

For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards? After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail. We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market. In this e...

I got an email from Mike a few weeks and instantly fell in love with his brand. They have gone all in on the super hero theme and it's incredible. They didn't do it half-way, they went ALL IN! Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!

Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice. What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process. Highly recommend checking this one out and adding Will on Lin...

I was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content. She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool." She summed up effective Account Management and dropped absolute GOLD for about 45 minutes. I reached out to her right away to try and get he...

We need to have a marketing budget intervention. If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for. Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return. In this episode, we disc...

I was introduced to the Flywheel concept in undergrad. The President of the tiny association I was part of spoke about it like it was a law, an undeniable truth. I witnessed the flywheel for the first time in that tiny association that went from a few people to one of the largest associations at that school. Understanding this concept and embracing it will set you up for success on your marketing...

Referrals are incredible. They are the warmest leads and oftentimes ideal clients. However, all referrals are not the same. Client referrals can rarely be attributed to marketing. You're keeping your clients happy and they are rewarding you. Referrals from friends, partners, and others in the community can almost be solely attributed to marketing.... That might sound crazy, but tune in and we&...

You have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here. In this episode, we break down some actionable advice to be found in your area and surrounding areas. "All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen wh...

Your current client base is your hottest market. Account Management is one of the most important marketing and sales tools you have at your disposal. With the right process, technology, and people, Account Management will help you retain customers, make them happy to buy more services from you, and send you more business through referrals. If you haven't heard our original Account Management e...

A simple but true episode today. We'll discuss the importance of delegation and time management. As well as provide actionable examples of how this has changed our business and career!

In this episode, we review what to look for in a marketing coordinator, KPIs, and how to set them up for success at your MSP! If you're going through the process of hiring a marketing coordinator, check out our free guide on hiring a marketing coordinator at: https://msp-camp.com/free-guides/

There was a great discussion on the MSP Camp Facebook page about hiring the right sales person and ensuring their success. It's not an easy thing to do. That's a fact. It's hard finding someone that will actually be successful in the role. On this episode, we review our early failures and what we believed help us find success in this space! Curtis and I have been friends since day one...