No Fluff MSP Marketing

We've heard it a million times.... "Raise your prices!" People love oversimplifying something that does need to be approached thoughtfully and carefully. Everyone screams WHAT to do, but I rarely hear HOW to do it. In this episode, Taher outlines the specific approaches he took in the two categories of raising prices that will be covered: Clients on legacy prices that you need to move up to curren...

Inbound Marketing is very different from Outbound Marketing for MSPs. They are both effective and they both have Pros and Cons. In this episode we lay out the differences for MSPs, as well as our recommendation on where to start! Don't forget to stop by camp to check out our latest content or to get your free 7-Day Trial started at msp-camp.com !

ScaleCon24 was a hit! It wasn't perfect, but for a first year event the response has been overwhelmingly positive. Can't wait to go BIGGER and BETTER next year! We learned A LOT about Marketing, Sales, Account Management, and everything in between. In this episode, we share 10 tips we learned from ScaleCon24! Don't forget to stop by camp to start your 7-day free trail at msp-camp.com !

In today’s episode, we’re switching things up as I chat with Steven about his impressive career journey, starting as an intern at Alltek and now running the content team here at MSP Camp. We look back on his early days, the challenges he faced, and how he developed the management and organizational skills that helped him grow within the company. From the lessons he picked up along the way to his u...

In this episode, I’m excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid c...

This week, we're sharing a throwback episode that highlights an essential principle we believe is important to remember: Having great content means nothing if you're not using it! Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service. We use content religiously to educate, engage...

In this episode, I’m diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology. Whether you’re a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for c...

In this episode, we focus on the importance of taking action in MSP marketing. We know that it's easy to get lost in planning and discussing strategies, but success comes from actually putting those plans into motion. I’ve spoken with many MSPs who have had brilliant marketing ideas, yet years go by, and those ideas remain just that—ideas. Don't let that be you! Remember, the difference be...

In this episode, Taher sits down with Harrison Baron from Growth-Generators.com to dive deep into the upcoming ScaleCon2024 event. They also discuss the critical role that content plays in the success of MSPs and share actionable insights on how MSPs can stand out in a crowded market with smart, effective marketing strategies. Whether you're looking to refine your current approach or explore n...

I recently had the pleasure of being interviewed by Kyle Newton for the TribePUB podcast. In this episode, I share the backstory of MSP Camp, diving into its origins at Alltek and the journey that led us here. We also explored the concepts of gamification and themification, discussing how we have used them at MSP Camp and the practical applications and insights that can benefit MSPs at all levels....

At MSP Camp, we provide MSPs with tons of templates they can use for their marketing across platforms. However, we're also huge advocates for custom content. There are situations where templates work better than custom content and vice versa—it's all about finding the right balance. In this episode, we go over some of the main scenarios where one approach would be better than the other. If...

If you've been listening for a while, you know I have never done a podcast episode on CRMs or list building as that is not where my strengths are. But for this episode I brought on the list building legend Kevin Clune! Kevin is an expert in list building and growth funnel, and he provides a lot of great strategies in this episode. He wrote one of the best books on the MSP growth funnel titled...

In this episode, I got the opportunity to ask Andrew Moon his top tips and strategies for boosting your MSP's LinkedIn. Whether you're just starting out or looking to up your game, Andrew's insights will help you get the most out of your LinkedIn marketing. I hope you found this helpful and can apply some of this advice on your own LinkedIn. Need some fresh content to post on your Link...

A lot of MSPs are not doing these simple things that, if you do, are almost guaranteed to make you stand out from all other MSPs in your area. This clip is a gold nugget of information and I hope you are able to implement at least one of these things. Do you need some content to help you implement these tips? Become a camper at MSP Camp (msp-camp.com).

There is a lot of marketing advice out there and it can sometimes feel overwhelming to figure out exactly what you need to market your MSP. I'm a big believer that marketing works just the same in the MSP space than it does in any other industry. To simplify things, we spent a lot of time boiling down what works for marketing an MSP into 12 Pledges. If you are an MSP Camp member you can downlo...

Your MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter! In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from t...

At MSP Camp, we love our members! You'll often hear us referring to our members as our campers and, in all honesty, we would not be where we're at without them. That's why we're currently doing a Member Series where we invite our campers to the podcast to share their experiences. In this episode, I had the honor of having Scott and Eyan from ITS Telecom. They joined MSP Camp when w...

In this episode, I interviewed one of our campers: Zvon from Campfire Tech! We discussed how Campfire came to be as part of a merger of three MSPs and I got to hear his perspective of sales within the MSP industry. There is a lot of good information packed into this episode, and I hope you were able to get something out of it. Want to be a camper? Sign up at MSP Camp (msp-camp.com).

This week I had the pleasure of interviewing Andrew Moon for the podcast. Andrew Moon is an expert in coffee talks and LinkedIn marketing in the MSP space and it was great listening to his story and advice. I hope you were able to learn something from this episode! If you would like to learn more about MSP Camp visit msp-camp.com.

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.  I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conv...

Marketing an MSP can seem overwhelming. So much that can be done, but where to start? In this episode, we’ll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing. We don’t have to be experts right away to see progress with your marketing. Baby steps. Don't forget to check out msp-camp.com

I wish I was more consistent with this when I was at Alltek Services, but it still helped me ad $30,000 in MRR. Exactly why a coffee a week will make you money and the step by step framework to make it successful. Don't skip this one!

If you've been marketing for any amount of time, you've heard the term "lead magnet." Oftentimes a free resource in exchange for a prospects contact information. It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing. If you're not currently an MSP Camp member...

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video,...

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video,...