No Fluff MSP Marketing

Apologies on the audio quality on this one yall! No idea what happened but we'll do better testing for future episodes. I am very lucky to talk to dozens of MSPs every month. I've heard (and believed) many myths over the years. In this episode, we address those myths head on. If you HAVEN'T checked out the incredible ready to run campaigns for your MSP, check it out at: msp-camp.com

We got stood up at the Q&A meeting so we recorded a shoot the shit episode. If you want to hear some bad jokes, random updates, why Steven is jogging again, and how Taher is getting cauliflower ear. This is for you. If you're looking for value... maybe skip this one lol

Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria: 1. Effort 2. Time to Success 3. Expense That way you have a mor...

Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria: 1. Effort2. Time to Success3. ExpenseThat way you have a more w...

I have a massive archive of some of my favorite ads of all time. "We all hate ads in general, but we love ads in particular."What makes an advertisement good or bad? In this episode, we watch and review 6 ad creatives. Some good. Some bad. Some B2B. Some B2C. We can learn from each category. Stop Using Sh*t content! Visit msp-camp.com to instantly upgrade your MSP Marketing

Andrew is one of the greatest leaders I know. His team is stellar, what he has accomplished is incredible, and his passion is contagious! In this episode we discuss how Vision and Culture align, managing teams, eliminating distractions, and how to grow even when resources may be strapped at first. I thoroughly enjoyed this conversation and learned a lot. I hope you do too!

**Go to 6 minutes if you want to skip my housekeeping** Sorry not going to spoil it in the description! Click on the episode and get to listening! If you're not already an MSP Camp member, what are you waiting for?? Visit msp-camp.com to get your trial started!

I'm speaking from experience how harmful shiny object syndrome can be to long term growth. It took me years to mature enough in my marketing career to understand when something is just a distraction. It's easy to get caught in the trap of "shiny objects" when it comes to growing your business. Instead of being a white belt in a bunch of shit, it's time to focus and get excellent at the things you'...

Yeah. Simple concept. The longer I'm in marketing the more this is becoming a universal truth. You know what's cool though? We have ads for any format you can image right on MSP Camp. No excuses not to take action!

SEO is dead! And it has been 15 times in the last 15 years. Don't listen to the bullshit. The effort you're putting into your website, SEO, and content is not being wasted. In this episode, we talk about how search is changing, the $7,000 MRR lead that came in from ChatGPT to an MSP client of ours, and specifically how to rank in the new world of SEO. Don't worry SEO is not dead or dyi...

We've all heard the investing phrase "Time in theMarket beats timing the Market" This phrase is so well known because it's advice EVERYONENEEDS TO HEAR! It goes against our human nature of wanting quick wins. It's sound advice that can be very difficult to follow. That's why it's so famous. We made a little tweak to this... Time in the marketingbeats timing the market...

We used to a lot of these, so we were excited to get back in and do an update! Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around! We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between. If you're a current MSP Camp member, this is highly relevant to you!...

There is no doubt that Tim Conkle is a SCALER! This dude knows how to grow business. There is no doubt about it. As the Founder and CEO of The 20 MSP, he's making remarkable strides in adapting to a fast changing industry and thriving. So, what's the secret? In this episode we get inside the hundred million dollar mind of Tim Conkle. I enjoyed every second of this conversation and I hope y...

Steve is a good friend who was part of our sales peer group when I was at Alltek Services. I've been amazed by the progress he's made in the last few years really diving into MSP Sales. While humble, he's closed some BIG deals. MSP Sales is not rocket science. Steve's approach mirrors my own, which is why we get along so well. No shady shit. No scummy sales tactics. Just a solid un...

In this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to! I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each...

There are some universal truths in life: The sun will come up tomorrow. The sky is blue. And urgency is a powerful tool to get someone to take action. In this episode, we discuss how to incorporate urgency into your marketing campaigns, as well as specific examples of effective urgency/time sensitive based MSP marketing campaigns. Ready to step up your marketing today? Visit msp-camp.com

In this episode, we discuss the importance of branding for MSPs, what is it, what is it NOT, and how to know whether it's time to rebrand! Sometimes we're quick to jump on wanting to "rebrand" yet may not understand what that entails. We provide some specific examples of how to improve your brand, what should be included in your brand book, and lots of other gold nuggets throughout! If you're inte...

To prepare for 2025 to be a year of growth it's good to start off with the right mindset. one that is OBSESSED with growth! There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different? That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that...

Paco Lebron is an MSP Owner as well as cohost of one of the first podcasts in the MSP space - MSP Unplugged! He's an interesting dude that is doing A LOT! Including holding an annual conference for MSPs in the sub $3 million range. I've been to the last 2 TechCon Unplugged events and THEY ARE AWESOME! In this episode we discuss a lot, but his strategic networking is something that I think every MS...

Had a great conversation with Bobby and Chad from LimeTree Labs, as well as their startup PSA - ZEST MSP! I love that the podcast covers marketing, but also the entrepreneurial journey of many of the guests. I learned a lot and these guys are inspiring to say the least! Check it out.

The technicals of marketing are important, but I've always hired smarter people than me to figure that stuff out. Do you know what those people are often missing though? Creativity. Creativity is what makes marketing more effective. It requires a marriage of a creative to understand their target market, what makes them tick, and how to get them to engage, with a technical expert that can incorpora...

In this episode, Taher speaks with a tech turned Salesperson at an MSP in California. Learn what he's done to try and hit the ground running, find early success, and his plans for next year! If you want a shortcut to fixing your marketing and sales challenges, check out msp-camp.com!

In this episode, we're throwing it back to one of Taher's presentations at ScaleCon24 - Cross Selling to Current Clients! Adding MRR with your current client base is significantly easier than adding new MRR through new client acquisitions. Of course, we need to do both, but how do we implement a process that gets clients excited about buying more from you without having to constantly hold meetings...

James Scudder has a big personality and even bigger goals! In this episode I chat with a relatively new MSP owner seeing some great growth from a few very important initiatives. He discusses what he's doing, lessons along the way, and his ambition plans for 2025! Talking with MSPs and members are some of my favorite episodes. I always learn something new. I hope you do too!

We are super fortunate that we manage dozens of social media accounts for our members. This has provided some excellent real world data that has helped us improve our service. In this episode, we lay out what the data has shown over the last 6 months and how social media best practices for different platforms are changing for MSPs. Maddie provides some great tips to start improving your social med...