NextGen Podcast | The Institute of Sales Professionals

In this episode of the ISP Podcast, Jason Wyatt (Global After-Sales & Technical Training Manager at JCB) shares powerful insights into what truly drives sales performance in modern B2B environments. With decades of experience developing sales capability, technical training, and after-sales excellence across global markets, Jason explains why the most effective salespeople focus on people, clar...

She didn't plan to be a sales leader. She followed her curiosity — and it changed everything. In this epiosde, Helga Saraiva-Stewart speaks with Jordan Abbott about how she works with startups, scaleups, NGOs, and global companies, helping leaders replace “telling” with “listening.”Her approach? Stop acting like the expert and start acting like the learner.✅ How curiosity builds trust faster...

From Birmingham’s Rag Market to leading sales teams across the UK,  Carol Kelly , Managing Director at  KSA Learning  and Fellow of the  Institute of Sales Professionals , shares how curiosity, coaching, and listening have shaped her success. ✅ Discover why slowing down your sales process can actually speed up results. ✅ Learn how to lead through listening rather than telling. ✅ Hear how sales...

In this episode, Jordan talks to Brett Davis who cuts through the fluff to talk about what really builds trust in modern sales — and it’s not another clever pitch deck. With his trademark honesty, Brett explains how curiosity, consistency, and showing up for your customers make all the difference. No jargon, no nonsense — just proper sales wisdom from someone who’s lived it.✅ How to build genuine...

In this episode of the ISP Podcast, Jordan is joined by Steve Radford, author of the upcoming How to Sell and founding Fellow of the ISP. Steve shares how he went from “hating” what he thought sales was to dedicating his career to elevating the profession through learning and development. ✅ Why many people misunderstand what sales really is ✅ How education and self-awareness can transform a sale...

In this episode of the ISP Podcast, Jordan sits down with Ryan O’Sullivan — author of Building B2B Relationships, PhD graduate, and Fellow of the ISP. Ryan shares how his international studies and career shift from finance to sales leadership shaped his perspective on what really drives success in sales. ✅ Why in-person conversations are still the most powerful way to build trust ✅ How global ex...

In this episode of the ISP Podcast, John Tunstall (Managing Partner at Intelligent Solutions) and Doug Strycharczyk (Managing Director at AQR International) reveal how resilience, self-belief, and adaptability combine to create true mental toughness. Here’s what you’ll take away: ✅ Why resilience alone won’t carry you — and what else you need to thrive ✅ How to build self-belief and confidence e...

In this episode of the ISP Podcast, Chloe Lasserre-Zucchini, Director of Enterprise Sales at ServiceNow, shares her journey from Paris to Silicon Valley to Dublin. She reveals how:1️⃣ Believing in others builds lasting confidence2️⃣ Emotional intelligence transforms leadership3️⃣ Authenticity creates real impact in salesA powerful reminder that leadership is a journey, not a destination.#SalesLead...

In this episode of the ISP Podcast, we sit down with Adam Gray, co-founder of DLA Ignite and Fellow of the Institute of Sales Professionals. Adam opens up about his unconventional journey—from aspiring violinist to digital sales strategist—and the fears and setbacks he had to overcome along the way. We explore lessons Adam learned building a career at the intersection of sales, social, and strateg...

In this season finale of the ISP Next Gen Podcast, we sit down with Lauren Collins, Business Development Manager at Chilli Apple, to explore the mindset and strategies that separate top sales professionals from the rest. How does genuine curiosity lead to better results? What does it really take to close high-value deals? Why is sales more than just selling?🔑 Key Takeaways:✅ The secret to handli...

Ever wondered how people break into sales, build confidence, and make a great career for themselves? In this episode, we sit down with  Freddie Lodge , Chief Revenue Officer at Certify, to break down what it really takes to succeed in the world of sales.  From believing in your right to be an equal in sales meetings to excellent visual presentations on cam, Freddie shares  real talk  about navigat...

Jordan sits down with Sherman Urrutia, a seasoned sales professional who started in the trenches of boiler-room selling in high school and worked his way up to sales leadership in ai tech sales. He shares his unfiltered experiences, lessons learned, and actionable advice for young professionals looking to thrive in the competitive world of sales. 🔊 Whether you’re considering a career in sales or...

🎧In this episode of the NextGen Podcast, we sit down with Natalie Murray - head of apprenticeships at Consalia - who introduces Jordan Abbott (M.ISP) to... Caleb S. , an apprentice who navigated his career from buying and selling shoes as a side gig to hosting high-level sales meetings with 'big people in big companies' and Ella Cooper , who’s absolutely thriving in her apprenticeship; to...

🎙️ In this special episode for National Apprenticeship Week, we chat with Georgia Cooke, an internal manager at Shoptalk, about her journey through apprenticeships and how she shaped her career. From starting out selling fish cakes at farmers' markets to becoming a sales leader, Georgia shares the real impact of hands-on learning and why apprenticeships are a game-changer for young professionals....

In this episode, we sit down with Lucas Laurie, Business Development Manager at Siemens, to talk about his journey into sales, the power of mentorship, and the surprising benefits of apprenticeships. 🚀 From walking the floors of top automotive and food & beverage companies to gaining invaluable insights from industry leaders, Lucas shares his experiences and key takeaways that can help you le...

In this episode, Jordan sits down with Maria Jose Deben Amparan to talk about the real challenges and wins of completing the Level 4 Apprenticeship in sales, while balancing life. From juggling work and family to finding success in an apprenticeship and at a later stage than some, Maria shares her journey and the lessons she’s learned along the way. 🎯 Top 3 Takeaways: ✅ How to navigate an appren...

Ever wondered what it’s really like to do an apprenticeship? Chris Gelderd, Bid Manager at OCS UK, joins Jordan to share his experience completing the Level 4 Sales Executive apprenticeship—from creative writing challenges to understanding the mindset of a sales professional.💡 In this episode, we cover:✅ How apprenticeships help you connect with your audience and build real skills✅ The unexpect...

🎙 ISP NextGen Podcast – National Apprenticeship Week Special!🚀 Just finished university? Looking for a career path that actually makes sense? In this special National Apprenticeship Week episode, we’re diving into the real-world experiences of young professionals who have chosen sales apprenticeships over traditional routes. Join us as Jordan chats with Megan Binns, a Business Success Sales Repre...

In this episode, we celebrate National Apprenticeship Week by exploring the impact of the Level 4 sales apprenticeship. Jordan Abbot (ISP NextGen) speaks with Libby Doel and Imogen Ransom (inside sales account managers, Dell Technologies), about their journeys and key learnings.🔑 Key Takeaways:✅ How apprenticeships provide a fast track into sales and professional growth✅ The importance of prese...

What does it take to succeed in sales? In this episode of the ISP NextGen Podcast, we sit down with Amarjit Mudhar, founder of Hunter Ops, to uncover the secrets behind high-performance sales strategies. From the power of cold calling—which accounts for 60-70% of booked meetings—to the mental resilience required to thrive, Amz shares her journey and insights to help you elevate your game.  We disc...

Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma surrounding the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they'd like to pursue a career in sales.  In this session, Zach & I cov...

Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma surrounding the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they'd like to pursue a career in sales.  In this session, Emily & I co...

Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma surrounding the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they'd like to pursue a career in sales.  In this session, Jacob & I co...

Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma surrounding the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they'd like to pursue a career in sales.  In this session, we are j...

Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma surrounding the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they'd like to pursue a career in sales.  In this session, we are j...