New Gen Marketing

If they don’t feel it in three seconds, they’re gone. We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week: payoff-first scripting designing for the loop pairing micro clips with mid-form follow-ups. We’ll also t...

Your audience is already making decisions on TikTok—meet them there and finish the sale. Joshua shares the playbook that blends story, community, and frictionless conversion. You’ll get: The Magic Hub framework for nonstop discovery and a single conversion path A niche-first plan for subcultures and languages (think YouTube-style programming) In-app conversion tactics: shoppable posts, instant for...

Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now. 3 Must-Do Tactics: Build Playable IP Market to the Household, Not Just the Kid. Ship Privacy-By-Design.   Next week: TikTok and sales funnels. Send your questions in the comments or via email!

Gen Z has about $2.7 trillion buying power today and projected to hit $12.6T in spending by 2030. If they’re not in your plan, your plan is broken. In this episode: Case study: Duolingo’s Gen Z flywheel (and what you can copy without a Super Bowl budget) 3 plays you can run now: Design for social search, not just SEO Prove your values with receipts (no vague claims) Build price–value ladders for t...

Welcome to Season 2 of New Gen Marketing, the show where brands learn how to win against the most market-resistant generation ever. This season, we’re breaking down: Gen Z’s $44B buying power What Gen Alpha is (and how to prep for them) Turning TikTok into instant sales Marketing strategies that actually work and stay true to your brand New episodes drop every Monday. Follow now because if you’re...

Discover how iconic brands like Disney, Monster, and Taylor Swift use storytelling to connect with their audience and drive sales. Get practical tips and examples to elevate your brand’s narrative and engage your audience.

Today, we’re diving into how aesthetics shape Gen Z’s visual preferences and purchasing decisions. Discover why a cohesive aesthetic is crucial for your brand and how to effectively incorporate it into your marketing strategy. Learn how to create a unified aesthetic that resonates with Gen Z, from visual branding to overall brand vibe. Get inspired by examples from leading brands and practical tip...

E41: Today, we’re exploring the most authentic way to market your product: User Generated Content (UGC). Discover how UGC, created by real users of your brand, can transform your marketing strategy and build trust with your audience. From organic reviews to paid collaborations, learn how to effectively leverage UGC to enhance your brand’s authenticity. See examples from leading brands like Fenty B...

EPISODE 40: Today, we're diving into the world of AI marketing and how you can utilize it to grow your brand. Learn what AI marketing is and discover the top three ways to leverage it for content creation, personalization, and performance tracking. From tools like Canva and Adobe Firefly to personalized ad visuals and real-time analytics, we'll break down how AI can enhance your marketing strategi...

EPISODE 39: Today, we're diving into the importance of tapping into pop culture to keep your audience engaged and loyal. Did you know that a song from the 1980s recently topped the charts thanks to Stranger Things? Or that chess sales soared by 273% after the release of Netflix's Queen's Gambit? In this episode, we break down how brands can leverage pop culture to stay relevant and connect with th...

E38: On this week's episode, Josh explores the essential role TikTok plays in Marketing your brand. Josh explains why you should follow Barbie's lead in taking advantage of TikTok's viral trends and videos to help market your brand and increase engagement.

E37: Have you ever witnessed the success of a low-budget film all due to their marketing? If not, let us introduce you to M3GAN. Josh dives into Blumhouse's 2022 thriller, 'M3GAN' and how the movie skyrocketed not only in theaters but on social media due to their multi-platform marketing and viral social media presence.

E36: Don't have Gen Alpha come to you; instead, go to Gen Alpha! Josh highlights the importance of gaming in marketing and how brands should incorporate different gaming sites like Roblox, Minecraft, and Fortnite to successfully market to Gen Alpha.

E35: If your friend or family member came raving about a new movie coming out, wouldn't you be more eager to watch it? That is social proof . Josh delves into the topic of Social Proof, and why it plays a critical role in marketing for your brand. He explains why people are more likely to trust your brand if others recommend it and how you can leverage consumer reviews, referrals, and celebrit...

E34: We've talked about Gen Z, but now, it's time to talk about the Generation next in line, Generation Alpha. On this week's episode, Josh delves into the next generation, Gen Alpha, and how brands should start to market to Gen Alpha audiences, including the 3 specific ways to connect and catch their attention.

E33: Every year, Spotify does the same thing, which is Spotify Wrapped. However, it's not what Spotify is doing that is making their listeners excited to see their top artists and songs, it's how they're doing it-and it's by using data driven storytelling. Josh emphasizes the importance of infusing data into storytelling for your brand and how data storytelling blends data, narrati...

E32: Catching everyone's attention is one thing that Apple does very well, as every new year the company comes out with a new and different product that takes the public by surprise. In this weeks episode, Josh highlights the newest Apple product, the Apple Vision Pro, and how this VR headgear is changing the future of marketing by shifting towards hyper-modernity and creating immersive experi...

As the switch from cable television to streaming platforms grows dramastically over the years, cable networks have struggled to retain the attention of their viewers, especially Gen-Z viewers. However, there's one network that's taking a shot at capturing Gen-Z audiences, and that network is winning. On this week's episode, Josh highlights the new CBS show, "After Midnight" and the ways how CBS is...

Ethics isn't a fun conversation to have for most, however, it's a very important one to have when dealing with marketing, especially marketing to Gen Z. On this week's episode, Josh highlights the importance of ethical marketing to Gen Z, and the specific steps brands should take in order to effectively engage with Gen Z, in a way that is known and comfortable to them.

E29: A very different and underrated industry for marketing is Hyper-Local Businesses. On this week's episode, Josh explains how local-hyper businesses like coffee shops and art galleries can integrate local elements and build partnerships in their area to hep establish a local community for their brand.

E28: The idea of starting a community for your brand may seem easy, but in reality, not many entrepreneurs are able to create that community. On this episode, Josh breaks down the necessary steps entrepreneurs can use to kick-start their community. See how companies like Dollar Shave Club built and maintained their community and what they did to set them apart from their competitors.

E27: Dive into the transformative strategy of using multi-part series over one-off videos to captivate Generation Z. Discover why 90% of Lifestyled's projects focus on serial content, from video podcasts to documentary series, and how this approach sustains audience engagement over time. Learn the secrets to building a community and reaching new, niche audiences by providing continued value, t...

E26: Josh delves into the power of nostalgia in marketing to Gen Z, a generation born into digital abundance yet drawn to the tangible and the retro. Discover how brands like Coach and Old Spice are successfully tapping into this longing for physical connections through nostalgic experiences, from vinyl records to drive-in movies and classic barbershops. Unpack the psychology behind Gen Z's ye...

E24: Learn why traditional marketing tactics fall flat and how embracing current trends, engaging directly with your audience, and providing a glimpse behind the curtain can elevate your brand in the eyes of Gen Z. With insights into successful strategies from brands like Axe and innovative approaches to social media engagement, this episode offers a roadmap to capturing the attention and loyalty...

E25: Unpack the unique preferences and behaviors of each generation and learn how to align your marketing strategies with their values for maximum impact. Whether it's leveraging durability for Boomers, embracing transparency for Gen X and Millennials, or connecting through authenticity with Gen Z, this episode provides a comprehensive guide to effectively reaching and engaging with each demog...