New Gen Marketing

Dive into the story of Squarespace and its game-changing decision to utilize podcast advertising. Find out how Squarespace’s risk in the early days of podcasting paid off, leading to its explosive growth. This episode breaks down the strategic advantages of podcast ads, including their ability to reach dedicated audiences and build brand trust through association. If you’re considering podcast ads...

Unveil the captivating world of branding, tailored specifically for Gen Z! This video delves into the enchanting realm of visual branding, where every second counts. From defining the essence of branding to capturing Gen Z's attention, discover how consistent visual branding builds trust, communicates effectively, and sets your brand apart in the bustling digital landscape. Join New Gen Marketing...

Often overshadowed by the usual suspects like Facebook, Instagram, Twitter, and TikTok, YouTube stands as the unheralded champion of social media. In fact, it's often not even mentioned in the same breath. But let's set the record straight: YouTube reigns supreme as the largest social platform. 🌍 Boasting a staggering 2.85 Billion Users! 🌍 🚀 A Social Platform with SEO Superpowers 🚀 📹 Video-Ce...

In this episode, we discuss Gen-Z's core values and how you can utilize them in your branding. It's important to remember what Gen-Z cares about, especially social media and the future, when you're trying to reach them.

In this episode we discuss how to get free marketing content. You can maximize your content through repurposing what you've already made. Find out how you can spend less time while creating more.

We discuss the power of livestreaming and how you can use it to your advantage as a brand. Live-streaming allows brands to connect directly with their audience, having real and instant conversations, building trust, reputation, and audience.

When marketing to Gen Z, they will only buy products from a brand they can trust. Today we discuss how you can build trust with your target market to increase sales and conversion.

Search Engine Optimization is key to getting traffic to your page or website. Today we discuss how you can use the power of SEO to do just that.

When you advertise your goal is to get conversions, so where do you direct people? To your website. Today we discuss the importance of having a website, giving tips on building your first site, and making a site that works.

Microinfluencers are a great way to promote your product to specific target audiences. Microinfluencers have capitalized on a niche, which means you know who you will be reaching, and they are trusted by their audience which leads to more sales for you if the influencer gives a good review.

As a brand, you want to convert audiences to customers. In today's episode, we discuss how to reach people through advertisements and get them to engage and follow your call to action.

Today we take a closer look at TikTok and how you should be using it to reach not only Gen Z, but the entire world. TikTok is in 150+ countries and has 800 million+ active users. You are only hurting your brand by not using TikTok as a marketing strategy. Join us as we cover why and how you can be using TikTok, today.

Storytelling is the most essential piece of marketing and video is the best way to tell your stories. This week we dive deep into video and why you need to be using it to reach Gen Z and other generations.

This week we dive deep into multi-platform marketing. It is important for a brand to be on every social media platform. You can miss out on large portions of the population by not being on every platform. If you do not have an account on someone's favorite platform, you may not exist to them. Be on every platform, and make sure your pages are consistent when it comes to branding so people know whe...

This week we dive deep into the potential of marketing on TikTok and why brands should be using the platform to market themselves. TikTok is an ever-growing resource for organizations to reach any demographic they use and find their niche. This ideology of marketing is the basis for what we do at Lifestyled Media, connecting values and stories and helping someone envision their future with the pro...

This week we dive deep into the world of lifestyle-focused marketing. We provide insight into how this approach is more targeted, personalized, and focused on connecting with what your audience actually cares about. Josh shares a real-life example of working with an eco-friendly kitchenware product called Willow and Greene and how they targeted customers who prioritize sustainability in their dail...

Drawing on research from Harvard Business Review and the Forbes Communication Council, Josh discusses three key ways in which Gen Z is changing the game: a preference for digital campfires and online communities, a focus on social responsibility and ethics, and a desire for personalized communication. Josh explains how these trends are not just relevant for marketing to Gen Z but are also changing...

This week we talk about the importance of brand authenticity and the concept of "Lean Into It." He stresses the need for brands to be explicitly authentic to who they are and what they stand for in everything they create. Josh shares examples from his own experiences working on political and television marketing campaigns where they leaned into their authenticity and saw great reception from their...

In this episode, we dive into the importance of connecting your brand and customer values, especially when connecting with Gen Z and young Millennial markets. We discuss how the decline of trust in large organizations has led to a demand for brand transparency and neutrality and why identifying and marketing shared values is essential in creating long-term value relationships with your target mark...

User Generated Content or UGC is perfect if you have a product brand or a service brand that relies heavily on reviews, this is a great way to help increase your validity in the industry. It's a great way to get started and to create a huge amount of content at a low cost.

A new study shows that REAL STORIES have a higher impact and more significant reception on social media than anything else. In light of this study, we discuss why the long-term success and value add you will see by telling real authentic stories will far surpass the results you could get from anything else you are doing on your marketing channels.

As we move into this new generation of marketing with busier consumers, and the demand for written content is being replaced by more visual and auditory content, a new stage of blogging is here, the age of podcasting.

GEN-Z makes up roughly a THIRD of the world’s population and more than 40 percent of America's consumers, and yet the ideas and myths surrounding generation z marketing have become such a cultural cliche that it is almost impossible to tell the difference between truth and myth so today we break it down. A FEW SUCCESSFUL GEN-Z MARKETING METHODS: Influencer Marketing: Having real people who have au...

Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z and millennial marketing. Hosted by Joshua Stanley, the founder of Lifestyled Media and an expert in helping direct-to-consumer brands build lifelong relationships with the most market-resistant generation of all time. If you ever have any questions or wanna dive...