New Books in Business, Management, and Marketing

There is a complexity paradox that we all need to understand. We humans have a natural inclination towards connection, engagement, and creativity – all necessary skills to thrive in complexity. The problem is that the stress caused by uncertainty and ambiguity makes it difficult to tap into this inclination when we need it the most. Unleash Your Complexity Genius: Growing Your Inner Capacity to Le...

What’s important about de novo protein design from an entrepreneurship perspective? Everything. As the founder of AI Proteins, Chris Bahl leads a company focused on building proteins completely from scratch. The research and subject matter itself are nothing new to Chris, but the entrepreneurial side of his work certainly is. From October 2017 to October 2021, Chris served as the head of protein d...

Should you train your kid to become a pro athlete? Why do Koreans dominate women’s golf? Why should ticket scalpers get more respect? Why are pro sports plagued by doping scandals and ruinous strikes? Learn the answers to these questions and more in my conversation with author Paul Oyer and sports economist Daniel Rascher about Paul’s new book An Economist Goes to the Game: How to Throw Away $580...

In the 1960s and 1970s, the exposure of Big Tobacco’s aggressive lobbying and internal efforts to obscure science showcasing the harmful effects of smoking changed U.S. public opinion of the industry and of product safety protocols, both of which had largely obscured these harms from public view for decades. Public awareness grew, triggering regulation on disclosure related to political influencin...

As global governments and regulators set an agenda for net zero carbon emissions, the focus on Environmental, Social and Governance (ESG) criteria among investors, from pension scheme members to institutions, is on the rise. The ESG Investing Handbook: Insights and Developments in Environmental, Social and Governance Investment (Harriman House, 2022) is an indispensable guide to the history, devel...

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles:...

In Cloudmoney: Cash, Cards, Crypto, and the War for Our Wallets (Harper Business, 2022), Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires “cloudmoney”—digital money underpinned by the banking sector—to replace physical cash. He dives beneath the surface of the global financial system to uncover a long-established lobbying infrastructure: an...

When John Sloan was growing up in a small town in rural Texas, he learned at a very early age what it takes to become a successful entrepreneur. John’s dad ran the local grocery store, and ever since he can remember, his father taught him by his own example the importance of a having a strong work ethic. It was a lesson John has lived by ever since. His path to becoming an entrepreneur, however, w...

I recently caught up with the very busy David Erlichman, co-founder and coordinator of the Converge network (www.converge.net), about his fantastic book Impact Networks: Creating Connection, Sparking Collaboration, and Catalyzing Systemic Change (Berrett-Koehler, 2021). Solving complex problems like climate change or homelessness demands intense collaboration between diverse organizations and indi...

Some people just seem to have all the luck, and Robin Bennett is one of them. Robin is a British entrepreneur, writer, and documentary producer. He is also the founder of The Bennett Group, a consortium of companies that primarily provide professional communication products and services. One of the companies, The Aktuel Translation Group, serves businesses that need to communicate globally; Quarto...

The Effect: An Introduction to Research Design and Causality (Routledge, 2021) is about methods for using observational data to make causal inferences. It provides an extensive discussion of causality and the variety of both obvious and subtle challenges to inferring a causal relationship between the variables, using causal diagrams. It then goes through the major techniques that economists use to...

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next....

Jacqueline N. Parke's book The Podcast Handbook: Create It, Market It, Make It Great (McFarland, 2022) is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the...

When Ukrainian-born Denys Zhadanov went to London to study at the age of 19, he had no idea that a year later he would be launching one of the world’s most successful developers of productivity apps for Apple devices. Nor did he know that, working from his rented flat and with no outside funding, in a few years Forbes would recognize him as one of the top 30 under 30 business leaders in Europe. Th...

I recently got a chance to talk to Carol Sanford about her newest book Indirect Work: A Regenerative Change Theory for Businesses, Communities, Institutions and Humans. Carol Sanford is a consistently recognized disruptor and contrarian working side by side with Fortune 500 and new economy executives in designing and leading systemic business change and design. She is a founder and designer of The...

80,000 Hours provides research and support to help students and graduates switch into careers that effectively tackle the world’s most pressing problems. Benjamin Todd is the president and co-founder of 80,000 Hours. He managed the organisation while it grew from a lecture, to a student society, to the organization it is today. He also helped to get effective altruism started in Oxford in 2011. Ca...

Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing? In Genomics: How Genome Sequencing Will Change Healthcare (Random House, 2022), Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from c...

Today I talked to Alenka Triplat about Profit from the Source: Transforming Your Business by Putting Suppliers at the Core (HBR Press, 2022). Want to know the challenges bedeviling NATO as it seeks to arm Ukraine? This week’s guest is as good a source as any given how much the combination of Covid-19 and the war in Ukraine have put the focus on procurement. An area normally the “corporate equivale...

When Andrew Smart co-founded Slator, he banked on a major paradigm shift—and an industry-first—from the very beginning. His hunch more than paid off. Slator is a business news, research, and advisory service for the language services and technology industry. Unlike most business segments, however, providers of translation, localization and globalization services had virtually no trade media to kee...

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize thei...

Austen Mulinder had a highly successful corporate career, holding several leadership positions at some of the world’s most respected companies. But as soon as his youngest went to college, Austen decided the time was right to take the leap and pursue his lifelong dream of becoming an entrepreneur Not many people would have thought the same way in his position. At the time he was a Corporate Vice P...

Today I talked to Seth Stephens-Davidowitz about his new book Don't Trust Your Gut: Using Data to Get What You Really Want in LIfe (Dey Street Books, 2022) Looking for advice on how to get a date, how to have a successful marriage, or just how to have a happier life? Don’t trust your gut, don’t trust conventional wisdom, and put down that self-help book full of plausible arguments and compelling a...

As the world nears 8 billion people, the countries that have led the global order since World War II are becoming the most aged societies in human history. At the same time, the world's poorest and least powerful countries are suffocating under an imbalance of population and resources. In 8 Billion and Counting, political demographer Jennifer D. Sciubba argues that the story of the twenty-first ce...

Today I talked to Ximena Vengoechea about Listen Like You Mean It: Reclaiming the Lost Art of True Connection (Portfolio, 2021). What’s your default listening mode? Are you perhaps a pivoter, a distractor, a withdrawer, an explorer or, like today’s guest, an innate problem-solver trying to find a solution to whatever is troubling the person you’re having a conversation with? Three different kinds...

Transactions have always taken place. For hundreds of years that 'place' was a market or, more recently, a shopping mall. But in the past two decades these physical locations have increasingly been replaced by their virtual counterparts - online platforms. In this book Michael Munger explains how these platforms act as matchmakers or middlemen, a role traders have adopted since the very first exch...