Networking and Marketing Made Simple

Trevor McGregor (Also known as Coach T.) has been a Real Estate Investor for over 2 decades now and is also a High Performance - Master Coach with over 45,000 one-to-one Coaching Sessions under his belt. He has worked with clients from around the world, including Fortune 500 Executives, Doctors, Attorneys, High-Level Real Estate Investors, Entrepreneurs, and even Olympic Athletes. They all come to...

For years, everyone chased likes. Today, LinkedIn is paying much closer attention to something else. Saves. A like takes a second. A save tells LinkedIn your content was valuable enough for someone to come back to later. That is a much stronger signal of quality. The same goes for dwell time. The longer someone spends reading your post, the more LinkedIn interprets it as relevant and worth showing...

Jarrod Lopiccolo - Co-Founder, CEO - He transforms brands with creative digital performance marketing. He has built a global agency serving Adobe, Google, and Disney—earning accolades from Inc. and Ad Age. A dynamic speaker with 100+ engagements and 40+ podcast appearances, he delivers insights leaders can apply instantly. Jarrod’s stories captivate CMOs, founders, and teams looking to drive reven...

LinkedIn has changed, and most coaches, consultants, and service professionals are still using an outdated playbook. The platform's AI is no longer rewarding hashtags, engagement pods, posting hacks, or chasing vanity metrics. Instead, it is rewarding clarity, expertise, relevance, and content that keeps people reading, saving, and coming back for more. What matters now? A profile that clearly...

Brad Coverdale, EdD, is a Structural Income Coach and creator of the Calendar to Cash Method. He helps solopreneur parents turn a packed weekly calendar into a predictable take-home income without adding hours. The core tool is Income per Owner Hour (IPOH): the one number most solopreneurs never calculate. It explains why a full calendar doesn't mean a full paycheck. Before building Calendar t...

For years, people have been told that hashtags are essential for increasing reach and visibility on LinkedIn. So I decided to test it for myself. Over four weeks, I ran a simple split test. For the first two weeks, I continued posting with hashtags. For the next two weeks, I removed hashtags completely from every post. The results were surprising. Overall engagement increased by 12%. Comments incr...

Joe is a seasoned entrepreneur with over 25 years of experience building and scaling businesses across a wide range of industries. His entrepreneurial journey began right out of college when he founded a marketing company, which he grew into a multi-million dollar enterprise over two decades before successfully exiting. A true serial entrepreneur, Joe has launched ventures in publishing, craft bee...

What if the LinkedIn advice you're following is already outdated? LinkedIn continues to evolve, and many of the strategies that worked even a year ago are becoming less effective as the platform's AI-powered algorithm gets smarter. In this episode, we break down the most important LinkedIn algorithm updates for 2026 and what they mean for coaches, consultants, service professionals, and bu...

About Jennifer Buchholz: The rapidly changing tech landscape won’t slow down to allow you to absorb information. Right now, we’re seeing explosive growth and innovation almost daily. Just when you have something figured out... It changes. Teams can become buried in an avalanche of information, coming from who-knows-what-source (or the telephone game, let’s be honest). They lose valuable time tryin...

Have you ever wondered why people are viewing your LinkedIn profile... but never reaching out? The problem is usually not your experience. It's not your credentials. And it's not because LinkedIn isn't working. More often than not, it's your profile itself. A confusing headline makes it difficult for people to understand exactly what you do and who you help. An About section that r...

Sarah Hubbard is the founder of The Intentional Network and the upcoming author of The Intentional Networker (releasing January 2026). After building a $2M+ business where 85% of revenue comes from referral partnerships—no cold calling, no paid ads—Sarah knows firsthand that real business growth doesn't come from vanity metrics on social media, it comes from strategic relationships that conver...

What if the reason your LinkedIn content is not generating clients… has nothing to do with the quality of your content itself? Most people are focused on getting more visibility, more impressions, and more engagement. But LinkedIn is shifting. The content getting the best results right now is not just attracting attention. It is creating action, conversations, profile clicks, and buyer intent. In...

Hi! I'm Kaila Vander Horn, and I'm the Social Director at Speedwork. I've been in marketing for 11+ years. I work with B2B companies and executives to create LinkedIn content people actually want to read. My work includes: executive ghostwriting, company page strategy, and building a consistent presence for brands across SaaS, fintech, and AI. I personally write 100+ LinkedIn posts per...

Everyone keeps saying, “Post on LinkedIn every day.” But honestly? Not everyone should. If you’re posting just to stay visible, chasing the algorithm, or throwing content out without a real purpose… You may actually be hurting your visibility more than helping it. In this episode, Nancy and I break down the truth about who should slow down on LinkedIn and why frequency without strategy rarely lead...

Cynthia is an educator with a Master's in Adult and Continuing Education and over forty years of experience working with businesses and schools. From teacher to founder of Private Initiatives in Public Education, Cynthia has built business/school partnerships for four large School Districts and one Community College consortium in Washington state. Since retirement, she has been reWiring her li...

There’s a lot of bad advice being shared about LinkedIn right now. And honestly? Some of it is costing people their time, money, credibility… and even putting their accounts at risk. That’s exactly why I recorded today’s episode. Not to call people out. But to protect people from falling for tactics that don’t work anymore. Here are 3 of the biggest LinkedIn myths I’m seeing right now: 1. “You can...

Isabel Perez-Doherty is a development strategist and social impact leader who empowers non-profits and purpose-driven leaders and organizations to move from overwhelmed institutional chaos to systemized, sustainable scale and predictable fundraising success. Isabel is the Founder of IPD Impact Consulting and a multilingual social impact leader with over 20 years of experience driving large-scale c...

One of the biggest realizations I’ve had about LinkedIn recently is this: Most people don’t have a content problem. They have a messaging problem. I see people posting consistently… - Creating videos… - Running polls… - Sharing carousels and newsletters… But the message inside the content is not connecting with the audience they actually want to attract. That’s the difference. LinkedIn is not abou...

Nicole Elliott is a conversion copywriter and messaging strategist who crafts human-sounding, non-salesy sales copy for entrepreneurs who want to sell without the sleaze (or excessive exclamation points). Over the past decade, she’s developed launch campaigns, sales pages, and websites for industry-leading brands like Strategic Coach, Hello Audio, and Entreprenista. Her signature 3-Step Human-Firs...

People are seeing your content…But they’re not reaching out. And it’s not because your content isn’t good enough. It’s because there’s no bridge between visibility and conversation. Most people post… and wait. They assume the right people will just message them when they’re ready. That rarely happens. Here’s what’s actually missing: You’re not continuing the conversation with the people already en...

KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of...

Are you actually using LinkedIn polls to grow your business… or just to get a few extra likes?   Most people treat polls like a quick engagement hack.   But when used the right way, they become one of the most powerful tools for market research, content creation, and lead generation on LinkedIn.   Here are the 3 best uses for LinkedIn polls:   Use polls for deeper market research Stop guessing wha...

Learn more about Brian here: I used to think success meant pushing through. I had the title, the team, the 4.8 Glassdoor rating. On paper, it looked like I’d made it. But one morning, staring at a packed calendar of meetings, check-ins, and dashboards, it hit me—I didn’t see myself anywhere in the day ahead. That moment cracked something open. It wasn’t a breakdown. It was a wake-up call. I wasn’t...

Are you trying to grow your email list on LinkedIn… but keeping everything on LinkedIn? That’s the problem. LinkedIn is where the conversation starts, not where your list grows. Here are four simple ways to start using it the right way: 1. If you have a clickable link in your headline on the free version, don’t change it. - If you never had one, you can’t add it now. - Premium users, use that spac...

Maiko Sakai guides coaches and consultants to turn strangers into buyers with psychology-driven quizzes that work as a fast-trust sales tool without no-show webinars, misaligned referrals, or endless (and thankless) content generation. Her proprietary quiz strategy converts cold leads into repeat clients, builds email lists on autopilot, and earns rave reviews for accuracy. Service providers call...