NerdBrand Podcast

Send us Fan Mail On this episode of the NerdBrand podcast , we're discussing Legacy Brands. Some brands have been around for years, others decades, and a few for centuries. Let's discuss a few household names with notable legacies and some that have properties coming into public domain in 2024 . That last comment is a hint that on January 1, 2024, we’ll see the expiration of the copyrigh...

Send us Fan Mail On this episode of the NerdBrand podcast, it’s our annual all about halloween episode and all things scary in the nerd-verse. Shock advertising is made to deliberately startle and offend its audience by violating norms for social values and personal ideals. Simply put: Ads made to Scare the crap out of you into remembering the brand in order to influence buying. Listen as the nerd...

Send us Fan Mail On this episode of the NerdBrand podcast , we have Shane Shaps as our guest. Shane is the President, Founder, and Community Manager of 520 East Brands, a social media engagement firm. This show focuses on Facebook's recent downtime and why it can be problematic to build your brand presence on “rented land." Other things we discuss are related to ad fatigue and how to kee...

Send us Fan Mail On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands and we’re talking about how to keep your brand "real" on social media. What is a brand voice? Brand voice is the distinct personality a brand takes on in its communications . Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because th...

Send us Fan Mail Employers struggle with WFH policies, should they or shouldn't they? What about the "blended" approach? Working from home has lead to the US workforce increasing time at work by 10% according to this study: https://www.nature.com/articles/s41562-021-01196-4?fbclid=IwAR2LHtfF3u6WqwDIxV35cpBR_cdcaHclqs4v8gWt8I8OCYl4OFB3m_k6yl0 Technological challenges: Internet is not...

Send us Fan Mail In this episode of the NerdBrand podcast, we’re discussing Shang Chi and purchase behavior targeting. If you like Marvel movies, well...they know it, and they probably also know what candy bar at the concession stand you buy all the time. Creepy? A little. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more a...

Send us Fan Mail In this episode, we discuss the different forms of marketing, with an emphasis on breaking down different digital marketing and distribution channels, like email marketing, social media, and SEO. At the same time, we know it's not all about Google and Facebook. We talk about a recent trend in advertising -- a slight push back toward advertising options like broadcast radio an...

Send us Fan Mail This episode was done freestyle. With Jon on vacation and others on the NerdBrand team heading on vacations soon, we talk about why it’s important to take a break. We also recommend a vacation planner we know and trust - https://vacationsbytara.com/ABOUT THE PODCAST  The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a res...

Send us Fan Mail It's confusing out there for the average business owner. What is marketing, IT, web, branding? Where are the lines drawn? What comes first? Last?  We dive into this topic and explain a typical "order of operations" when it comes to building a brand presence. ABOUT THE PODCAST  The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd c...

Send us Fan Mail What is an Entrepreneurial Mindset? An entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. Charlene Walters, MBA, PhD is a business and branding mentor and entrepreneurship coach on Entrepreneur Magazine’s “Ask an Expert" platform and through her o...

Send us Fan Mail Join us as we talk about the philosophy and framework of the hero’s journey, specifically in a branding/marketing context.   For your business, who should be the hero and why? A lot of brands mistakenly make their product the hero. The customer should be the hero, in reality.   Who is Joseph Campbell and will Jason watch the new Dune movie?   ===About Our Guest: Matt JonesFor over...

Send us Fan Mail What is industrial design? Industrial design is the professional practice of designing products, devices, objects, and services used by millions of people worldwide every day. In other words, just about every single thing you interact with on a daily basis was touched by an industrial designer.  For over 20 years, Matt was a designer, builder, creator, and problem solver at GE App...

Send us Fan Mail On this episode of the NerdBrand podcast, we’re discussing the marketing efforts behind the movie Black Widow. How much did Disney spend vs. make? What did the acting cost? What were the channels they used to advertise? Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.  Fin...

Send us Fan Mail So, you've built brand awareness, and your audience is sold. Now it’s up to you to not only deliver a great product but to deliver a great experience!  Additionally, we discuss personal branding with some examples, including Ryan Reynolds and Steve Jobs.  Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND  Facebook: https://facebook.com/nerdbrandagencyInstagram:...

Send us Fan Mail NerdBrand is a branding agency in Louisville, KY .  On this episode, we talk about how NerdBrand was founded and how the name was created. Our origin story! We also share some of our passions. Let us know what your nerd is - email hello@nerdbrandagency.com any time. And why hire a branding agency like ours? Branding agencies function best on long-term partnerships. Marketing witho...

Send us Fan Mail Andy is a successful agency founder and author, and has a new book titled “How to Start a Successful Creative Agency.” He writes about communications, freelancing, and the inner workings of starting an agency. Get his book online called: How to Start a Successful Creative Agency at https://www.creativeagencybook.com/Listen in as we talk about professional clients and how the follo...

Send us Fan Mail Should companies encourage and incentivize their employees to represent the brand on social media? That's the topic of discussion as we're joined by Social Media Manager, Jon-Stephen Stansel. Topics include Sherwin-Williams' employee TikTok fiasco, creating social media policies, how to balance benefits and risks of having employees represent your brand, and more. A...

Send us Fan Mail Should you make yourself appear more capable than you actually are? Or should you do it, in order to achieve your goals when you are actually capable?  Either way, people love the underdog.   Find Diana on Linkedin: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ And on Twitter: https://twitter.com/DianaRich013 Check out Semrush: https://bit.ly/nb-semrush =====...

Send us Fan Mail Carly is the brand manager of Gaming Source Network, news, reviews, and gameplay platform dedicated to positivity and inclusivity in gaming. By "interaction branding" for this episode, the way a brand handles communication with customers/followers. For example, Arby's is super sassy on social media. This interaction actually endears customers to the brand. Brandon S...

Send us Fan Mail In this episode, we have one of our favorite guests returning! Diana Richardson from Semrush joins us again as we jump into fun conversations about Netflix's new online store, e-commerce SEO, and more.  ABOUT OUR GUEST  Diana Richardson is the Social Media & Community Manager for the SEO Unit at Semrush and has been a digital marketer for over 14 years. Linkedin: https://...

Send us Fan Mail An age-old request in advertising, and especially in web design: "can you make the logo bigger?" Sure, but why? Is that really the priority?1) Your brand is not your logo.2) Bigger isn’t always better. It’s the internet. It must and will  change size based on different screen sizes. 3) Your audience doesn’t care about your logo beyond simply recognizing  it. They are int...

Send us Fan Mail Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name. Company:Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that...

Send us Fan Mail Guest - Josh Suiter, Director of Membership and Business Relations at The Chamber of St. MatthewsYour brand needs to engage in strategic storytelling & create organic experiences, as the costs of paid advertising continue to increase. Plus, the typical brochure copy doesn’t work for most brands;  people expect more. Storytelling engages your audience at an emotional level to c...

Send us Fan Mail Today we’re discussing Dave Carruther’s winding story of entrepreneurship, the difference between having an idea vs. an executable vision, and strategy vs. tactics. We’ll also touch on how Dave and his team at Voxpopme use data alongside video to help brands make better product development and marketing decisions. Dave is a passionate entrepreneur who’s focused on using video as t...

Send us Fan Mail Scott is a passionate entrepreneur who changed vocations from sales in the automotive industry to operating Jiu-Jitsu schools. He's now a black belt, and has two schools in two cities with over 100 students. Scott continues to show the characteristics of a self-starter; that is, to practice the discipline needed to succeed. Being an entrepreneur is hard. As hard as it is to s...