NerdBrand Podcast

Send us Fan Mail Copywriting is an overlooked art. It’s both persuasive and technical. At the heart, it has to strike an emotional chord with your potential customers, and it’s not something just anyone can do. ABOUT OUR GUEST: Dana Herra"Copywriting is the delicate blend of art and science that makes customers reach for their wallets. No need to bring out the hard sell; when the right people...

Send us Fan Mail Personal branding is intentionally creating a persona to influence how you as an individual are perceived. But what is that look or style that defines you? How do you figure that out? On this episode of the NerdBrand Podcast, listen as we discuss the return of Domino's NOID, how Joey Kilrain developed his personal style/brand as an accomplished designer, and the latest on ADA...

Send us Fan Mail Brandraising involves creating a system of communication about your brand to raise awareness. This fuels fundraising efforts, and helps you clearly communicate your mission and values to your audience. Kelsea was the founding member of GoFundMe's comms/marketing team and now leads as the Head of Brand Storytelling.“One of my proudest accomplishments is building out the GoFund...

Send us Fan Mail This episode, we're discussing what to expect if you're planning to invest in SEO for your brand, as well as how social media has evolved since the pandemic. About Our GuestDiana Richardson is the Social Media & Community Manager for the SEO Unit at Semrush and has been a digital marketer for over 14 years. Find Diana on Linkedin: https://www.linkedin.com/in/%F0%9F%8...

Send us Fan Mail This episode of the NerdBrand Podcast, we’re taking a trip back in time. We’ve invited an old friend and fellow podcaster Brandon Jones to the podcast. Brandon is the creator and host of the podcast Animation Destination, and has worked in marketing and design for the last decade. Animation Destination and where to listen:https://podcasts.apple.com/us/podcast/animation-destination...

Send us Fan Mail On this episode of the NerdBrand podcast, we’re chatting with Jordan Clemons, the Investor Development Manager at GLI. He’s also an avid community advocate and Young Professional of the Year. The BrandBit - JonApril Fool’s. Volkswagen runs a PR joke claiming they're rebranding to “Voltswagen.” It didn't go over well, journalists were lied to, and it was not timed well in...

Send us Fan Mail On this episode, we’re talking with Delene Taylor, a fellow nerd who is passionate about connecting businesses. Delene is the Marketing Director at DMLO, as well as a Founding Board Member of Canopy (canopyky.org).Delene joined DMLO CPAs in 2013 as Marketing Director. She finds meaning and purpose in connecting people who are doing good things, facilitating important conversations...

Send us Fan Mail Podcast Ep. 49 - 5 Ways to Better Have a Work/Life BalanceIf you're not able to take care of yourself, your relationships suffer,  your mental health suffers, and your job performance suffers. Things like fatigue, poor time management, and detachment can negatively affect your personal and professional life in devastating ways. Our Social Media Strategist, Kamaria Campbell, j...

Send us Fan Mail Jibly jarbed? Hey, it's a word if you can spell it. On Ep. 48 of the NerdBrand Podcast, we’re discussing Branded Sales Collateral and how you can best prep for upcoming networking and business events. Professionally-designed, branded sales collateral allows your sales team to confidently meet prospects and pitch your services effectively.=======Visit https://nerdbrandagency.c...

Send us Fan Mail This episode of the podcast we’re discussing the top 10 relevant brands of 2021. Though it seems early, it’s a survey taken among 13,000 people who use brands daily by Prophet, a brand consultancy firm. So let's discuss the top 10. Are they important to us? Do you agree with the choices? Why or why not? What makes a brand relevant? It's staying valuable in the eye of the...

Send us Fan Mail This podcast, we’re talking social media and posting techniques with Jon-Stephen Stansel. Jon-Stephen is the Twitter account manager for the  upcoming Amazon Prime Video series, “INVINCIBLE.” This is the nerdiest show we’ve recorded to date. So tune in! About Jon-Stephen StanselJon-Stephen is a social media professional with almost a decade of experience managing and creating cont...

Send us Fan Mail Today’s show is about live streaming and marketing. Join us and Christoph Trappe as we discuss how to live stream, whether it's livestreaming or live-streaming, and how it can elevate your brand. Get Christoph Trappe's livestreaming book at: https://authenticstorytelling.net/going-live-book/Connect With Christoph TrappeWebsite - https://authenticstorytelling.net/LinkedIn...

Send us Fan Mail Here’s our best of the Super Bowl 2021 ads, rated on a scale of 1-10. We were not very generous with our rating, but that’s Jason’s fault. We narrowed it down to seven ads on the main list, Listen to the whole podcast to catch the honorable mentions and a few surprises Mitch and Jon brought up. ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, bran...

Send us Fan Mail Why is networking beneficial? Networking is the lifeblood of your brand's reach. Without it you’ll experience stagnation and find yourself struggling to meet people. Businesses need connections for more than making money. They need it for support financially, emotionally, hiring, vendor searches, and when the synergy is right, having a strong network is fuel for creativity. ...

Send us Fan Mail Once you've managed to grab peoples' attention with your brand message, how do you maintain the passion, action, and momentum to build customer/brand loyalty?--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/su...

Send us Fan Mail Once you establish your brand identity and message, there’s always the “now what?” On this episode, we talk about how to take action with your brand's message, implement a marketing strategy, and execute across the many digital and traditional marketing channels available today.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app...

Send us Fan Mail Once you establish your brand identity and message, there’s always the “now what?” On this episode, we talk about how to take action with your brand's message, implement a marketing strategy, and execute across the many digital and traditional marketing channels available today.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app...

Send us Fan Mail In this final episode of our three-part series about storytelling, we talk about the idea of creating Spectacle. Storytelling is instrumental to building a brand, but you must catch the attention of your customer first. Here on the podcast, we continue discussing our love of movies and all things in the “nerd culture," as we believe that is THE culture of the day. First up is...

Send us Fan Mail In this second piece of our three-part series on brand storytelling, we’re discussing concepts of theme and dialogue. Often the term "brand message" is something that sounds philosophical, not tangible. Think of your “theme” as the message, and the dialogue is your ongoing conversation with your customers.--- This episode is sponsored by · Anchor: The easiest way to make...

Send us Fan Mail NerdBrand Podcast - Episode 37Elements of Storytelling - Part 1: Plot and CharacterHere on the podcast we love movies, and all things in the “nerd” culture as we believe that is THE culture of the day. Therefore, nothing is coincidence with advertising in movies, email, social media, and more. In this episode we’re discussing the elements of storytelling. Starting with the “why” t...

Send us Fan Mail Brand evolution occurs in response to customer feedback. This affects the brands designs, position in the marketplace, and often staff changes. This is not a re-branding. Design EvolutionNot just logos. It’s the website, message, or any creative the brand makes shifts in this evolution. Design evolutions also can happen as design trends change. This can cause new talent to be intr...

Send us Fan Mail NerdBrand Podcast - Episode 35How Brands Diversify - Part 2: Brand DilutionBrand DilutionBrand dilution is from trying to push too far on extensions is what we’re looking for though. Join us as we share some brands that have done this, and what products they made. Brand dilution is also when there is over use or brand perceptions are lost. Brands that have done this: DC/WB with Ba...

Send us Fan Mail On this episode of the NerdBrand Podcast, we’re diving into how brands diversify. This episode kicks off a three-part series starting with Brand Extensions. A brand extension (sometimes called a category extension) is when a brand uses its established name or an established product line to launch a new product or category. The idea is of course to leverage the brand reputation and...

Send us Fan Mail My story isn’t sexy. So do I TikTok it? Let’s talk about storytelling and your brand. Grabbing someone’s attention in today’s world is difficult. So telling your brands story is one way to capture their attention. But what if your story is mundane or just plain boring? It's not true, let's talk and help you tell it better. Not everything is sexy, but not everything is bo...

Send us Fan Mail Lighten Up Your MarketingMarketing can sound so serious, but today advertising is not what it was 30 years ago. It’s informative, entertaining, and moves audiences emotionally to make purchase decisions. On this episode, we’re discussing ideas and ads that used creative humor to boost marketing and make their brand's more “interactive."What does this look like? Start wit...