NerdBrand Podcast

Send us Fan Mail Would you like to play a game? Would you like to listen to a podcast? This Episode is on marketing lessons we can learn from horror movies! For this episode, we’re talking scary and spooky marketing strategy. How can you join the fun this season as a brand? The world can be a scary place, learn from these horror movies! There are movies we watched and remember that’s created franc...

Send us Fan Mail Movie theaters have been around for over 100 years. But like all things, times change. First, problems at AMC, then Cineworld, and then Regal. But this started before the pandemic. Cineworld to announce the “temporary suspension” of over 600 locations in the U.S. and the U.K. It begged the question: which films are still slated to open in theaters in 2020?The audiences then went t...

Send us Fan Mail Guest John Moore gets his “nerd” on and talk about their brand IQpack, and what else gets their nerd hearts pumping. The Marketing SecretTIME.The dirty little secret - marketing doesn’t have to be paid to advertise because marketing can be as simple as the one-on-one experience you have with a salesperson or the look and feel of your location. Many brands have been enormously succ...

Send us Fan Mail Personal Branding: Dwayne (The Rock) JohnsonMarvel Movies are pushed to 2021, but the streaming shows competition is heating up. CW's shows are winding down it seems. Marvel Streaming: Wandavision - are we seeing the House of M? Easter eggs seem to show us hints (e.g. Wine Bottle).DC Streaming: HBO Max, and $70 million in reshoots for Zach Snyder Justice League. Personal Bran...

Send us Fan Mail Don’t jettison any element of your brand that makes you recognizable, charming, or singular for the sake of fleeting fashion and trendiness.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support Support the show ABOUT...

Send us Fan Mail There are robots that can play chess. But no robot (or A.I.) exists to go to a bookshelf, take out the board, and set up the pieces, then play the game. On this episode we talk with Bruce Corwin from the Bourbon Brotherhood about Artificial Intelligence, his time as a hacker, and Bourbon. Oh, and thanks to Dave, some clowns, but none we're hurt recording this episode. There a...

Send us Fan Mail Hasbro Studios to Allspark:No one noticed that Hasbro RE-Branded their in-house television content production and distribution division to Allspark; formerly Hasbro Studios.“We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer. W...

Send us Fan Mail NerdBrand Podcast Ep. 24Deadpool 3 - Marketing TerminologyWrapping up our new series on Marketing. Using Deadpool, we talked about how guerrilla marketing can be used, then for the sequel, how social media marketing was used to advertising this movie sequel. For our third and final installment for the series, we talking about Deadpool 3, and Marketing terminology. Have you ever wo...

Send us Fan Mail NerdBrand Podcast Ep. 23 - Deadpool 2 - Social Media MarketingIntroducing our new series on Marketing. Starting with Deadpool, the first movie, and how social media marketing was used to advertising this movie sequel. Also, Domains, should you worry about how “long” it is? Remember to tune in on our website athttps://nerdbrandagency.com or iTunes or Spotify, and keep your NerdBran...

Send us Fan Mail NerdBrand Podcast Ep. 22Deadpool - Guerrilla MarketingIntroducing our new series on Marketing. Starting with Deadpool, the first movie, and how guerrilla marketing was used to advertising this movie that almost never existed. Things Deadpool did: Set a standard that rated-R comic films work. But wasn’t the first. Anyone remember Judge Dredd? NOT the Sly Stallone version! What abou...

Send us Fan Mail NerdBrand Podcast Ep. 21Join us on Ep. 21 of the NerdBrand podcast, where we talk about Brand Principles and Amazon. This is the final brand spotlight in our series on the Top 5 Most Valuable Brands. Amazon occupies the #1!NerdNEWSWe try to keep it happy around here, but unfortunately, that’s not always possible. We’re saddened to share the news about DC Comics, DC Collectibles ak...

Send us Fan Mail NerdBrand Podcast Ep. 20: The Top 5 Most Valuable Brands for 2020 - GoogleNerdNEWShttps://nerdist.com/article/blue-bunny-outdoor-movie-theater-truck/With cinema’s closed, and the pandemic still occurring. The movie culture has to start to reconsider outdoor entertainment. Once Drive-ins would close by the hundreds, now they could make a strong return. Blue Bunny is an ice cream tr...

Send us Fan Mail Brand Vision:It's about inspiration not convincing. Some people buy from you because they believe what you believe. Just like there are those that work for you, not because of the money, but because they believe in the mission of the organization that they choose to work for. People buy iPhones, even though Microsoft and Samsung can make a good phone because they believe that...

Send us Fan Mail The Top 5 Most Valuable Brands for 2020: #4 Microsoft and Brand AttributesThe Brand’s role in the purchase decisions of consumers. Brand attributes are the functional and emotional associations that are assigned to a brand by its customers and prospects. They are the basic elements for establishing a brand identity. Brand Attributes - Today’s show. Microsofts Attributes: Human, Co...

Send us Fan Mail For this episode of the NerdBrand Podcast, our first of five episodes is about Samsung. Samsung is one of the top 5 most valuable brands in the world for 2020.What do you think of when you hear their name? Phones? Appliances? TVs? Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. Samsung means means “three stars” in English. There are 3 pil...

Send us Fan Mail This episode we're talking about Brands that launched that were awesome and review what they did, and how they launched publicly. As well as what Brand Extensions are plus how Corvette puts easter eggs in their cars. Not the candy kind. Key Brand Communication PointsBrand launches are always a nervous matter, so let’s discuss the steps before we share the Brands that did it w...

Send us Fan Mail NerdBrand Podcast Episode 15BatFleck Returns! and more on Google Core Web VitalsVisit us at: https://nerdbrandagency.com/podcast/This episode we're talking about Google Core Web Vitals with our Developer Lora Byrnside. Some of the things we'll share is how it's going to increase costs, time, for a quality site that meets Google standards. Plus, how will the WordPres...

Send us Fan Mail NerdBrand Podcast Episode 14The Last Starfighter and Nostalgic MarketingVisit us at: https://nerdbrandagency.com/podcast/Greetings Starfighter! This episode we’re discussing The Last Star Fighter and how nostalgia marketing works. Essentially, nostalgia marketing aims to capture (or rather, re-capture) your audience's attention by tapping into older and more familiar trends f...

Send us Fan Mail This episode we’re discussing the year 2008. What happened, our movie recommendation, Video games (Zelda), and why it was the year of the nerd. Some say 1999 is when it started, but I disagree, I think it happened the moment most of us were unemployed, nerd, geek, and jock alike.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app---...

Send us Fan Mail On this episode of the NerdBrand podcast we're revisiting the Cloverfield Conspiracy and Viral Marketing! What's that now all look like in 2020? Will there be more films?--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/...

Send us Fan Mail On this episode of the NerdBrand Podcast we’re talking about Google Web Vitals, Retargeting your ads, and Director Cut's marketing!--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support Support the show ABOUT NER...

Send us Fan Mail On this episode of the NerdBrand Podcast we’re talking about Brand Blunders, My new sound effects, and the state of Podcasting. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail On this episode of the NerdBrand Podcast we’re talking about Brand Expansion, Social Signals, and the Zach Snyder Justice League cut! NerdTalkWhat is Brand Expansion? hint: I kinda made it up. But, essentially, pushing your brand into new realms. Tips to do that: Take a look at where you are. Do you really know your audience and are you connecting? What is the overall cost now for...

Send us Fan Mail On this episode of the NerdBrand podcast we’re talking about WordPress. Why we use it, how many use it, and who uses it. Also at the end of the show will give you our theories as to how Indiana Jones knew to look away when the Nazis open the ark. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://...

Send us Fan Mail On this episode of the NerdBrand Podcast we talking about Youtube, the 2nd largest search engine in the world. Digital Reboot, our Branding Adventures, and old jokes. Digital Reboot your business for the re-opening of Covid-19. Many business were caught off guard, and we hope these packages will help get you a strong start to 2020.You can read more about the Digital Reboot here. F...