NerdBrand Podcast

Send us Fan Mail On this episode of the NerdBrand podcast, we’re talking about ad fatigue . Whether it’s a banner ad (Google), Facebook or Social media ad, TV or Radio commercial. These ads cannot be left running without either pausing or retiring from the internet or public view. Without managing your ads, the messages (ads) will be ignored. Or even be or negatively thought of by your audience ov...

Send us Fan Mail This episode of the NerdBrand podcast is about being careful about your network - who are you trying to talk to? This is where you discover your business network (referrals), not your clientele. 80% will be referrals, and 20%, well these %’s are made up. Point is, stop selling, asking, and start focusing on them, the audience, and other members. You’ll see things change for you. C...

Send us Fan Mail On this episode of the NerdBrand podcast we are following up from part 1 with the question: “Does business networking work?” There are a lot of opinions out there on this one. Some strongly say NO, Others say yes, and firmly believe in it. Then there are the few that say “meh”. We dive into these pros and cons or opinions and discuss - Does it work? Not for "sales" or as...

Send us Fan Mail On this episode of the NerdBrand podcast, we revisit some basics about networking. What networking is for and not for. Brand Awareness locally should be a priority. Not selling. When you meet someone, you have to remember. They are thinking: “What are you going to ask to take something away from me, or give to me?” Suggestions before you go out to an event:  Arrive in a good mood...

Send us Fan Mail During the pandemic, the topic of ADA compliance for web cooled off. There wasn't much room in the news cycle. ADA requirements can be confusing waters legally. But it’s morally clear the web is to be accessible for all, and it’s just plain smart business to join in. NerdBrand strives to create websites that are accessible to all disabled, partially disabled, and temporarily...

Send us Fan Mail Listen in this week as we talk about the sales discovery process, how that sales process aligns with your branding strategy, and ways to onboard new clients.  Think of some discovery questions for your prospect or new clients. These aren't real suggestions; the point is that sometimes you have to get a little off-the-wall to really break through the discovery phase. Why are n...

Send us Fan Mail On this episode of the NerdBrand Podcast we made it to 100 episodes YAY! We’ve talked about how your brand looks, feels, and yes, smells, so we hope you can glimpse the importance of descriptive copy used in ads, websites, and more when you are raising your brand's awareness. Ask people what words they think of when thinking about your business. You’ll discover these are your...

Send us Fan Mail On this episode of the NerdBrand Podcast , we’ve got Stacy Roof, President and CEO of the Kentucky Restaurant Association . Stacy also serves on the University of Louisville’s School of Public Health and Information Sciences Community Advisory Board. Last fun fact: she's the big sister of Kristen Frarey, who some listeners will know from the Chamber of St. Matthews in Lousivi...

Send us Fan Mail A brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience. Let’s break down the different parts of a basic brand guide and discuss the importance of each. Logo Colors Typography Imaging Voice and tone Promise Attributes...

Send us Fan Mail Diana Richardson from Semrush joins us again on the NerdBrand Podcast ! And holds the title for most guest appearances! Diana is a Social Media & Community Manager + on the Agency Team at Semrush. She’s an expert in SEO, PPC, social, email and now...she’s a Public Speaker! Join us as we ask, “How far is too far?" in the context of brand differentiation.  Diana did her hom...

Send us Fan Mail Dr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning. One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains pro...

Send us Fan Mail Why do we buy branded things? Does Dr. Pepper really need our money from tee-shirts? Or is it really important that we have that cup from Etsy that has some logo on it from a brand only we know? No, and YES. Brand Fandom is more than just a group of loyal customers; they are people who are emotionally and financially invested in a particular brand. As well as they are known to be...

Send us Fan Mail Sales and Marketing are not the same. While these two business functions are different, they both share a common goal: to attract prospects and convert them to customers, ultimately generating revenue. Sales needs marketing data, but not all data is good. Marketing needs to listen to what the sales teams' challenges are. Both are not the same process or thinking, so combining...

Send us Fan Mail On this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character. It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout. So why does the audience negatively respo...

Send us Fan Mail On this episode of the NerdBrand podcast, our guest is Lauren Coulter , Director of Franchise Sales & Development of Biscuit Belly ! Biscuit Belly is a growing breakfast concept restaurant. Aside from drooling over Biscuit Belly's "damn good biscuits," we're talking about one of NerdBrand’s favorite actors, Michael Keaton, and his role in the film "The...

Send us Fan Mail On this episode of the NerdBrand podcast, we have Josh Suiter back! Josh serves as Director of Membership at the Chamber of St. Matthews, as well as President-Elect of the KY Chamber of Commerce Professionals. Quote from Josh: “I've taken a liking lately to Space Jam and have been watching the OG version - the newer one was ok, but not as good as the original.” Let’s discuss...

Send us Fan Mail Welcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand.  But let’s discuss what a “brand refresh” actually is.  A brand refresh is simply a sharpening-up of your company's messaging and visuals , partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customer...

Send us Fan Mail There are two guides to the Lord of the Rings trilogy. (I’ll explain) Gandalf the gray for Legolas and Aragorn Gollum for the hobbits to mount doom   Which guide do you want? An example of NerdBrand’s guidance: Design for branding is not just design. It requires strategic thought. How is this going to be used? Graphics that are cost effective to print can be entirely useless in re...

Send us Fan Mail We're playing a fun game on this episode as we celebrate the holidays! Tune in for a laugh and maybe a little learning. Aside from the holiday fun, we have NerdBrand's very own Coral Abood on the show to discuss brand imagery. Brand imagery is much more than headshots. It is the tangible, or intangible, elements that consumers associate with a brand. It could be YOU, a p...

Send us Fan Mail Ho Ho Ho! On this episode, we’re talking again to our fellow nerd and Industrial Designer, Matt Jones. Matt takes on a unique role this time of year. He knows someone who's pretty special around the holidays, and he's coming on the show to share it as well as celebrate Christmas with us.  Or if you're a Seinfeld fan, a Festivus for the rest of us. Let's talk ab...

Send us Fan Mail On this episode of the NerdBrand podcast , we’re talking about how to approach your next website design . Every business sees a great website as a need. And it is, no argument. Your website is often one of your most prominent ads. But is really fair to say, "I just need a website"? Is the greatness of a website determined by the quality of its content or is it the outcom...

Send us Fan Mail This episode of the NerdBrand podcast , we welcome our past guest, Jason Barnard from Kalicube Pro . Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels.  Why “The Brand SERP Guy”?  A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has b...

Send us Fan Mail On this episode of the NerdBrand podcast, we are discussing brand positioning . What is brand positioning? How do other brands do it? We’ll talk about and share familiar brands, and what they make us think of when we hear their names. ●  GE - do things come to life still? ●  Doritos ●  KFC - it's more than chicken, it’s food . ●  Minute Maid - not a maid service ●  Domino&apo...

Send us Fan Mail On this episode of the NerdBrand podcast we talk about avoiding your consumer's BS meter. Authentic marketing actually requires you, the marketer, to be a fan of the services or product you are marketing. Without that connection, marketing efforts can be inauthentic in which the audience could pick up on, and ignore the brand entirely. Branding sets the stage for creating tha...

Send us Fan Mail On this episode of the NerdBrand podcast, we have Merry-Reid Sheffer from Edge Employment . We talk about the concept of employer branding, The Great Resignation, customizing job roles, and more. Merry-Reid is quoted:  "I am a nerd when it comes to employment. Helping people connect with their passion and get paid for it? What could be better! When it comes to making great em...