NerdBrand Podcast

Send us Fan Mail BOO! It’s our annual Nerd-O-Ween show! Stay tuned for something scary: lost time! This week on the NerdBrand Podcast, we’re talking about lost time. This episode is brought to you by Mikayla, you all asked for more of her, so here you go.  Mikayla - explain your love of time management: Mikayla presents this: “It's quite an analogy. Puzzles are all about aligning the pieces t...

Send us Fan Mail C’mon ma FOCUS! On this episode of the NerdBrand podcast we’re focusing on how often we can say FOCUS! This week on the NerdBrand Podcast we’re with Chris Bonbright of Curiosity Consulting. Chris has a passion for learning and helping other businesses figure things out by finding the right information and making sense of it for them.  Before we discuss, or debate with Mitch about...

Send us Fan Mail So here’s an episode that is totally on brand for us. When you have success with something. Can you duplicate that success again? We’re still here and nerdy. Can you capture lighting in a bottle again MITCH?  This is a jab at the attempt to repeat a success that was wildly popular. How do you relate that to a brand?  We’ll discuss strategy and how you can fall into that “let’s try...

Send us Fan Mail This episode we have a guest Greg Mosley from Simpli.fi and Nick Sheppard from CinchIT. Welcome to the NerdBrand Podcast! In this episode it’s the bots! Allll the bots!  Thank you for listening in on the episode today. We’re talking with Greg Mosely from simpli.fi, a programmatic advertising firm.  Simpli.fi is a leader in programmatic advertising and agency management software de...

Send us Fan Mail Welcome to another episode of the NerdBrand podcast. I like to swallow skittles and then chase them down with a rootbeer. Too personal? Stay tuned as we talk about how brands need to personalize themselves for a better customer experience! People want to interact with brands in a more personal way. I’m tired of AI and bots too. I do prefer a personal touch to my account if I’m pay...

Send us Fan Mail Welcome to the NerdBrand Podcast! Do you have 12345 as your password? Well, I have a movie you need to watch. This episode has a passive aggressive title because it is dealing with awful passwords, and yes, 12345 was a password someone had once. I hear complaining about this all the time - but we are in an unprecedented time with internet security. Websites usually get hacked beca...

Send us Fan Mail Welcome to the NerdBrand Podcast! Do you sell toothpaste? Well how am I supposed to know what you do!? Stay tuned as we discuss how some websites just confuse us with messaging. This episode is dealing with the first thing you see on a website! We have been to some confusing websites. It’s easy to see a DIY or lack of content when visiting these.  Thin Content - Google hates conte...

Send us Fan Mail Welcome to the NerdBrand podcast. We have Savannah Cherry back again from Slingshot. Let's share some hilarious TALES FROM MARKETING stories, and hide the names of the guilty and innocent while we are at it. What’s a business-first CMO?  CMO’s see what solutions and costs are needed to move a brand forward. These marketing professionals should have coffee with key company mem...

Send us Fan Mail On this episode of the NerdBrand Podcast we welcome Savannah Cherry back from Slingshot! Before we get into it, What do you get when you cast  Leslie Grace as Batgirl, alongside J. K. Simmons , Jacob Scipio , Brendan Fraser , and Michael Keaton ? A HBOMax never to be seen in a Batgirl Film. WITH MICHAEL KEATON reprising as Batman!? WTF DC? When a brand is in crisis. You’ve probabl...

Send us Fan Mail On this episode of the NerdBrand Podcast we’re talking about ADA Compliance again for the web. Remember the web is for everyone. So this episode it’s a discussion about ADA compliance for the web, but we’re not talking about “code”, we’re talking colors. ADA for the web is a big world, so let’s start with what we all see before we read Why is design important?  Color contrast Font...

Send us Fan Mail On this episode of the NerdBrand Podcast Mikayla Meek is driving! We turned over the hosting duties to Mikayla and on the spot she came up with this episode topic. Jason flat out out her on the spot, no notes, no prep. While we were at it, we found a friend with Kristen Frarey from The Chamber of Saint Matthews. We were after in there office recording this (Kristen photo bombed us...

Send us Fan Mail On this episode of the NerdBrand Podcast we’re talking about that time we saw someone drop their brand, yes it’s a thing.  So listen in on this episode of the NerdBrand Podcast . On this episode we’re discussing brand launches and how it sounds fun. But it’s a ton of work. But a lot of fun. Think about event planning, or party planning. The things you’re paying for you do not see,...

Send us Fan Mail On this episode of the NerdBrand Podcast we’re discussing how you get to step one in branding.  Business owners are busy and consumed by to-do lists that have lists. Step one is lost all the time in the excitement of the pitch or sale. Examples:  I need a website, can you help? Do you do SEO? Can you make an ad? Can you make waffles?  YES, and they are amazing waffles.  But tell u...

Send us Fan Mail On this episode of the NerdBrand Podcast we welcome Mitch Pangallo from Forecastr, a local startup in Louisville Kentucky making waves.  Forecast your revenue, expenses, new hires, your exit, your runway with confidence. Be prepared to impress investors and grow faster. We met Mitch over a year ago telling us about startups, and then I passed out a bit cause he’s way smarter than...

Send us Fan Mail Ask the internet, and you shall receive. I struggled with this episode. What to talk about…. Hmm…. then a news article came up. Google’s AI retained a lawyer. Yep, you read that right. On this episode of the NerdBrand Podcast we’re discussing how Google has succeeded in creating the terminator.   According to Google,  https://blog.google/technology/ai/lamda/ We've always had...

Send us Fan Mail People see your brand first NOT on your website, but on Google.  Do a search in your browser incognito, using your business name, then city. It's not a perfect way to check, but where are you? How do you look? People ask me if we do SEO often. But look at the search results pages on Google. Your site results are not at the top on most searches for terms anymore.  It’s all Goo...

Send us Fan Mail We’re going to play a game called Genericization!!! 1. If you sneezed, you would go to the bathroom and get a _____________ to blow your nose.2. If you were thirsty, you’d go to the vending machine and buy a _____________. 3. A tool that is a non-lethal means to stop someone is a __________________. 4. I keep my coffee in a _________________ when I go camping.5. I need to use ____...

Send us Fan Mail In this episode, we ask, "What if your brand was drunk?" - There's a purpose here, see if you can catch it. A discussion on Brand Attributes Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and go...

Send us Fan Mail First, what is DTC? Direct To Consumer. This cuts the middleman out. That's the case in Drop Shipping. DTC is placing an order, and then you get it at your door. Did Google get it right? A DTC brand controls all parts of the selling experience . From manufacturing the product, marketing, and then selling it online directly to their target end-users. NOTE: Marketing is not BEF...

Send us Fan Mail Logo adaptability is a new term, but not really. “ The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018.” Logo Adaptability and marks What’s recognizable that it’s Coke? Well, it’s not always the logo E.g. Coke, Coca-Cola, The Bears, Santa, what else? Pt 2: Brands that may disappear soon: I heard someone say that a brand ca...

Send us Fan Mail I've talked to people about how we try to develop brands and ad campaigns that hit people in the heart and then the mind. Relevance of your brand is really what I'm talking about. But my word, I really hate to use more perceived jargon. But it is getting to where 1) it's not avoidable and 2) without using it, anything said is left ambiguous and therefore exacerbates...

Send us Fan Mail So here's what happened... We booked Matt Jones & Matthew Thomas for two different episodes, schedules got mixed up, and now they are both in the studio at the same time. Don't worry though, it turns out they liked each other and we were able to create a great conversation out of the mishap. What did we discuss? A few things: Matt Jones makes some cool wooden games,...

Send us Fan Mail On this episode of the NerdBrand Podcast, we’re discussing brands that have simplified their look. Some may call it De-branding. The meaning is about how mobile devices have forced designers to change how brands are presented. Particularly their logos. With less space, comes greater priority. (yes, that’s a joke.) Examples: ● Dunkin’● Dominos● LittleCaesars Also - BONUS: Brands yo...

Send us Fan Mail On this episode of the NerdBrand podcast we've heard the term nurture your leads a lot. This has disappeared from vocabulary lately. It's just "get MOAR sales!" But you could be sitting on top of that big win under your nose. Today let’s discuss a couple of things about sales as we wrap up our two-part series. If you liked this series and want us to cover more...

Send us Fan Mail On this episode of the NerdBrand podcast, we’re starting a new series on sales. But first, let’s start with marketing. Because when sales are not meeting quota - marketing gets yelled at. Challenges for marketers for 2022: 1. Maximizing performance across channels–38% 2. Ability to change/adapt to circumstances as they rise–36% 3. Delivering exceptional customer experiences–35% 4....