NerdBrand Podcast

Send us Fan Mail Welcome to another series of the NerdBrand Podcast, “Interview a Nerd.” We’re going to kick off the series with our Creative Director and advertising evangelist, Mitch Gregory .  Mitch has 25 years of advertising experience and has worked with a variety of different brands, including some Fortune 500 companies. In 2016, Mitch received a silver award from AAF (American Advertising...

Send us Fan Mail Welcome to another episode of the NerdBrand Podcast! We’re continuing our “Interview a Nerd'' series, and up on deck is Jonathan Payne, NerdBrand’s Chief Experience Officer, Director of Accounts, and Co-founder.  Jonathan has been in marketing for about a decade. He has the honor of helping brands make their marks, such as Old Forester, KORBEL, Early Times, and the Unive...

Send us Fan Mail Welcome to the next episode of the 5-part series, “Interview a Nerd.” This interviewee is Jason Davis, CEO and co-founder of NerdBrand Agency and Host of the NerdBrand Podcast.  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to another episode of the 5-part series, “Interview a Nerd.” Next on our roster is Brand Manager and Co-Producer of the podcast, Mikayla Meek.  Mikayla has a Communications background that she acquired from Indiana University Southeast. With that, she’s excelled in roles in hospitality and nonprofits while learning how to develop and execute creative strategies. In April 2...

Send us Fan Mail We’re coming from the downtown Holiday Inn in Louisville, KY, at PowerWORK’s networking event with NerdBrand Podcast's first live podcast audience!  SPONSOR: A network designed to connect businesses and facilitate commerce, referrals, and business opportunities. In the PowerWORK group, you’ll have the opportunity to meet and connect with other professionals in your industry a...

Send us Fan Mail Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to the last episode of the series “The 5 senses of brand” by NerdBrand. On this episode, we’re wrapping up with SOUND. Introduce examples of brands that have successfully incorporated sound into their branding. Podcasts - openings to the podcaster themselves. Bands we love, Linkin Park has a unique sound. Guardians of the Galaxy 1 and 2 - the music is a character. The Role...

Send us Fan Mail This episode of the NerdBrand podcast is about how your brand feels. We will introduce examples of brands that successfully incorporated texture into their branding. The paper money is printed on is a cotton blend. Nothing else feels like it, or should. The Role of Touch in Branding Sensory branding is the point here. We'll discuss the importance of touch in creating emotiona...

Send us Fan Mail In the last episode, we talked about the smell; this one, we’re discussing SIGHT. How does your brand look to people? It’s not always subjective!  We discuss the importance of sight in creating emotional connections with consumers.  Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. Introduce exa...

Send us Fan Mail Have you ever bought a new car (or, if you’re like us, a “new to me” car)? Have you been to an open house and smelled cookies? Listen as we introduce examples of brands that successfully incorporate smell into their brands, like Starbucks, Cinnabon, or Bath and Body Works. We'll also define smell as a branding element. Support the show ABOUT NERDBRAND NerdBrand is a national...

Send us Fan Mail Part 1: The 5 Senses of Brand: How Does Your Brand Taste? I. Introduction Introduce the concept of the five senses of a brand and how they impact consumer perception. We'll preview the focus of this episode on taste as a branding element. Introduce examples of brands that have successfully incorporated taste into their branding. II. The Role of Taste in Branding Let's de...

Send us Fan Mail A podcast episode about "80's and 90's Bands and Their Branding": Introduce the topic of 80's and 90's bands and their branding Discuss the cultural significance of this era of music and how branding played a role in its success Discuss the ways that bands use branding to differentiate themselves from their competitors  - imagine Van Halen sounding li...

Send us Fan Mail In this episode we discuss the importance of choosing the right type of brand name and the impact it can have on a business. We'll review organic vs. made-up brand names. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail On this episode of the NerdBrand Podcast, we're breaking down the concepts of benefit vs. value from a branding and marketing perspective. They define benefit as something tangible that a person gets out of something, while value is more philosophical and long-term. We also chat about the importance of striking a balance between benefits and value in decision making. Both ben...

Send us Fan Mail Spring is near and it’s almost time to sweep up old content and polish your brand with an effective strategy to increase conversions. On this episode on the NerdBrand podcast let’s discuss if your content strategy needs a spring cleaning session.  A content strategy is a plan for creating, publishing, and managing content to achieve specific business or communication goals. It typ...

Send us Fan Mail Welcome to the NerdBrand Podcast where today we will be talking about how Postmodernism has influenced the evolution of channels and resources. What the heck is Postmodernism?  Postmodernism is an intellectual and cultural movement characterized by skepticism toward grand theories and ideologies and opposition to epistemic (this will be fun to pronounce btw) certainty and the stab...

Send us Fan Mail Welcome to the NerdBrand Podcast, and if you are a victim of ad fatigue, you are not alone. Listen as we dive into the effects it has on a brand image and what possible solutions are at hand.  Why are ads doing this to me? Make them go away!  Those in the Louisville area know exactly which ads were talking about and we couldn’t agree more. STOP, I don’t want to buy a car, I don’t...

Send us Fan Mail Welcome to the NerdBrand Podcast and listen as we dive into the different elements of branding, or in this case, the guardians of the branding.   What Makes a Brand So Great?  There is always that one brand we think of that, in our own opinion, knocks it out of the park. Nike, Apple, Amazon . . . they are kids at the popular table in the cafeteria. What makes them so great?  Stron...

Send us Fan Mail Welcome to the NerdBrand Podcast! In this episode we’re talking about the brands we can’t help falling in love with. Love is still in the air with Valentine’s Day festivities happening this past week, and it’s not just that one person in your life who you’re giving all your love to. We’re going to dive into eight brands that successfully delivered marketing campaigns around Valent...

Send us Fan Mail Brand Managers! ASSEMBLE! I could not resist. On this episode of the NerdBrand Podcast we welcome back Dr. Emmanuel Probst, and he’s got a new book out called “Assemblage”. Stay tuned up next! Dr. Probst is an author, marketer, and brand strategist with over 17 years of experience. He also teaches Consumer Market Research at UCLA. You can find him and his book at: https://www.emma...

Send us Fan Mail Welcome to the latest episode of the NerdBrand podcast, where we'll be discussing the high cost of advertising during the Super Bowl. Before we dive into the cost of Super Bowl ads, let's take a look at the history of advertising during the big game.  The first Super Bowl was played in 1967, and the first television ad aired during the game was for a local restaurant in...

Send us Fan Mail On this episode of the NerdBrand Podcast, we’re concluding our three-part LinkedIn series with a conversation about LinkedIn connections. Who should you accept, and what's the benefit of connecting with others on LinkedIn? Your LinkedIn connections can significantly influence your professional development and success. But it's essential to be mindful of who you add as a...

Send us Fan Mail Sure, using a fancy AI tool like ChatGPT to write your LinkedIn bio might sound like a fun idea, but it may not be best to rely on it entirely. Mostly because it's probably not going to show off your personality or unique tone. Plus, it might use incorrect language about your industry or under/over sell your experience and qualifications. We're fans of using it for brain...

Send us Fan Mail Have you ever scrolled through LinkedIn and found a profile that immediately caught your attention? Listen up on this episode of the NerdBrand podcast as we talk more about LinkedIn in this three-part series. In part one, we discuss why your LinkedIn byline and description are essential elements of your LinkedIn profile. These can help you stand out and effectively communicate you...

Send us Fan Mail Happy new year! On our last episode of the NerdBrand podcast for 2022, you’ll learn there are rules to advertising. And hear about  why we say, e verything is an ad. If you have Netflix, go watch Pepsi, where’s my jet? But not now. First, let’s talk about the rules of advertising. Not philosophical ones. The ACTUAL rules. Not all content you see is an advertisement for a product....