NerdBrand Podcast

Send us Fan Mail Have you ever bought a new car (or, if you’re like us, a “new to me” car)? Have you been to an open house and smelled cookies? Listen as we introduce examples of brands that successfully incorporate smell into their brands, like Starbucks, Cinnabon, or Bath and Body Works. We'll also define smell as a branding element. Support the show ABOUT NERDBRAND NerdBrand is a national...

Send us Fan Mail Part 1: The 5 Senses of Brand: How Does Your Brand Taste? I. Introduction Introduce the concept of the five senses of a brand and how they impact consumer perception. We'll preview the focus of this episode on taste as a branding element. Introduce examples of brands that have successfully incorporated taste into their branding. II. The Role of Taste in Branding Let's de...

Send us Fan Mail A podcast episode about "80's and 90's Bands and Their Branding": Introduce the topic of 80's and 90's bands and their branding Discuss the cultural significance of this era of music and how branding played a role in its success Discuss the ways that bands use branding to differentiate themselves from their competitors  - imagine Van Halen sounding li...

Send us Fan Mail In this episode we discuss the importance of choosing the right type of brand name and the impact it can have on a business. We'll review organic vs. made-up brand names. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail On this episode of the NerdBrand Podcast, we're breaking down the concepts of benefit vs. value from a branding and marketing perspective. They define benefit as something tangible that a person gets out of something, while value is more philosophical and long-term. We also chat about the importance of striking a balance between benefits and value in decision making. Both ben...

Send us Fan Mail Spring is near and it’s almost time to sweep up old content and polish your brand with an effective strategy to increase conversions. On this episode on the NerdBrand podcast let’s discuss if your content strategy needs a spring cleaning session.  A content strategy is a plan for creating, publishing, and managing content to achieve specific business or communication goals. It typ...

Send us Fan Mail Welcome to the NerdBrand Podcast where today we will be talking about how Postmodernism has influenced the evolution of channels and resources. What the heck is Postmodernism?  Postmodernism is an intellectual and cultural movement characterized by skepticism toward grand theories and ideologies and opposition to epistemic (this will be fun to pronounce btw) certainty and the stab...

Send us Fan Mail Welcome to the NerdBrand Podcast, and if you are a victim of ad fatigue, you are not alone. Listen as we dive into the effects it has on a brand image and what possible solutions are at hand.  Why are ads doing this to me? Make them go away!  Those in the Louisville area know exactly which ads were talking about and we couldn’t agree more. STOP, I don’t want to buy a car, I don’t...

Send us Fan Mail Welcome to the NerdBrand Podcast and listen as we dive into the different elements of branding, or in this case, the guardians of the branding.   What Makes a Brand So Great?  There is always that one brand we think of that, in our own opinion, knocks it out of the park. Nike, Apple, Amazon . . . they are kids at the popular table in the cafeteria. What makes them so great?  Stron...

Send us Fan Mail Welcome to the NerdBrand Podcast! In this episode we’re talking about the brands we can’t help falling in love with. Love is still in the air with Valentine’s Day festivities happening this past week, and it’s not just that one person in your life who you’re giving all your love to. We’re going to dive into eight brands that successfully delivered marketing campaigns around Valent...

Send us Fan Mail Brand Managers! ASSEMBLE! I could not resist. On this episode of the NerdBrand Podcast we welcome back Dr. Emmanuel Probst, and he’s got a new book out called “Assemblage”. Stay tuned up next! Dr. Probst is an author, marketer, and brand strategist with over 17 years of experience. He also teaches Consumer Market Research at UCLA. You can find him and his book at: https://www.emma...

Send us Fan Mail Welcome to the latest episode of the NerdBrand podcast, where we'll be discussing the high cost of advertising during the Super Bowl. Before we dive into the cost of Super Bowl ads, let's take a look at the history of advertising during the big game.  The first Super Bowl was played in 1967, and the first television ad aired during the game was for a local restaurant in...

Send us Fan Mail On this episode of the NerdBrand Podcast, we’re concluding our three-part LinkedIn series with a conversation about LinkedIn connections. Who should you accept, and what's the benefit of connecting with others on LinkedIn? Your LinkedIn connections can significantly influence your professional development and success. But it's essential to be mindful of who you add as a...

Send us Fan Mail Sure, using a fancy AI tool like ChatGPT to write your LinkedIn bio might sound like a fun idea, but it may not be best to rely on it entirely. Mostly because it's probably not going to show off your personality or unique tone. Plus, it might use incorrect language about your industry or under/over sell your experience and qualifications. We're fans of using it for brain...

Send us Fan Mail Have you ever scrolled through LinkedIn and found a profile that immediately caught your attention? Listen up on this episode of the NerdBrand podcast as we talk more about LinkedIn in this three-part series. In part one, we discuss why your LinkedIn byline and description are essential elements of your LinkedIn profile. These can help you stand out and effectively communicate you...

Send us Fan Mail Happy new year! On our last episode of the NerdBrand podcast for 2022, you’ll learn there are rules to advertising. And hear about  why we say, e verything is an ad. If you have Netflix, go watch Pepsi, where’s my jet? But not now. First, let’s talk about the rules of advertising. Not philosophical ones. The ACTUAL rules. Not all content you see is an advertisement for a product....

Send us Fan Mail New year, new you? On this episode of the NerdBrand podcast we’re discussing who the hell types a search anymore? It’s the rise of voice search. Welcome to the NerdBrand podcast, on this episode we’re talking about new year promises we aren’t keeping. But we want to take a look at voice search and how to prepare for it. Google reports that 41% of adults and 55% of teens now use vo...

Send us Fan Mail On this episode of the NerdBrand podcast we’re discussing why brand influences on this episode of the NerdBrand Podcast! Welcome to the NerdBrand podcast, on this episode we’re talking about why brand influences using FTX and some online social media influencers as an example. Attention is Currency.  For your brand, you have to have a strategy to capture attention. With emphasis b...

Send us Fan Mail On this episode of the NerdBrand podcast we’re talking about your LinkedIn profile. Are you scared… we were. We’re sharing some things we’ve noticed on this episode of the NerdBrand Podcast! When was the last time you updated your photo? Experience? Organize your skills? Do you have a certificate? Volunteer?  In a world where business happens more online, LinkedIn has been the fir...

Send us Fan Mail This week on the NerdBrand Podcast we’re talking about all the steps involved in starting a business and the start-up cash required, turnkey websites seem like a no-brainer. But don’t be a turkey! Cause it’s thanksgiving. The term turnkey, in this context, refers to a business you can start immediately by just “turning the key” and beginning. Turnkey websites follow a similar conc...

Send us Fan Mail OTT is hot right now, especially with the news that Netflix is offering an ad based subscription version of its platform. It’s likely Disney+ will follow. So like it or not, here comes the ads.   Now let’s try to help with understanding some rules about ads.  Don’t be boring Stay on brand Have a clear message or the message be clear. Support the show ABOUT NERDBRAND NerdBrand is a...

Send us Fan Mail This week on the NerdBrand Podcast we’re talking about planning for a holiday sale, or event must start farther ahead than you think.  A marketing timeline allows your entire marketing team to see all projects, events, campaigns, and sales that will be happening throughout the year.  POP QUIZ! - Which is the best to begin to plan? 3 weeks? 3 months? 1 year? Have we seen things fai...

Send us Fan Mail This week on the NerdBrand Podcast we’re talking about fundraising but in a new light. Let’s reframe this as BRAND-raising, and discuss why brand is important for raising funds.  We’ll start with Dave introducing himself, and VOA, then we move to the question for the show and define brand-raising (see link below for reference). From Sarah Durham at Big Duck. https://bigduck.com/in...

Send us Fan Mail On this episode of the NerdBrand podcast we’re talking about that time you stretched too far and pulled your back out… oh wait different podcast. Don’t extend your brand too fast on this episode!  If you rush to plaster your Brand everywhere too quickly you may lose its potency. Be careful with where you place your brand because potential fans will make associations and assumption...

Send us Fan Mail On this episode of the NerdBrand podcast which is it? Customer support? Customer Success? Account Management? All are different, and we’re talking about it. Up next. This week on the NerdBrand Podcast we’re talking about Customer Success experts vs account management vs customer support. Working with an agency is not like working with a solo-penuer or freelancer, or even a friend....