NerdBrand Podcast

Send us Fan Mail We discuss the core industries in Louisville - advanced manufacturing, business services, food and beverage, health and aging innovation, and logistics. What big brand names can we associate with these industries and “tip our hats to” for making financial impacts for the city?  What businesses or models in the Louisville area are we lacking in comparison to other cities of our siz...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! It’s what all the nerds have been waiting for…another side-by-side comparison of DC vs. Marvel film storytelling strategies. We wanted to gift you all with some nostalgia and discuss one of our most iconic topics that really helped our show get on the maps. Our guest today is Nicolaus Taylor, a writer, director, and producer with r...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast and to the Return of….Brand Wars: Nerd-emption!!!  As a spinoff from last time’s Battle of the Logos, but in case you forgot or haven’t listened to it yet, here are the rules… 8 brand names are written on separate cards (each nerd/guest goes twice) Each nerd/guest draws a logo and places the logo over their forehead. Surrounding pla...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Last time, we touched on Deals, Deals, Deals, and how marketers own their success for nailing down a BFCM strategy.   Now we’re talking more deals for Small Business Saturday here in Louisville and what kind of businesses there are.  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in L...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Black Friday and Cyber Monday are almost here, and it's about that time to shop until we drop, ladies and fellers!  How do they do it? Answer is quite simpler than we all may think - it’s all about the deals, deals, deals.  Review marketing strategies that are the perfect for the occasion for certain brands (brick & mortar...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Veterans Day is tomorrow so honor your family, friends, or colleagues for serving and protecting our nation.  Since branding is our bread and butter, let’s depict how the military perfectly executes an umbrella branding strategy.  Listen as Lindsey tells her story about why she is passionate about supporting vets. Support the show...

Send us Fan Mail Memes have the potential to increase brand visibility, foster engagement, and even generate organic reach. However, it’s important to approach meme marketing with caution and authenticity. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to the NerdBrand Podcast! On this bewitching episode, lend us your ears as we celebrate our annual Nerd-o-ween episode…. if you dare!  We all have our DIE HARD (wrong holiday, I know) favorite commercials, traditions, and candy bars and other candy assortments! Let’s see who the candy champ was last Halloween:  A source I found has done 15+ years of Candy Data Analysis and...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! We welcome back to the show award winning Social Media Manager, Jon-Stephen Stansel.  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Nerds are going to impersonate film critics on this show, but only it’s not the films that we’ll be critiquing. It’ll be the marketing!  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Highlight unique and unconventional advertising campaigns that broke the mold, examining the risks taken, the creativity involved, and the impact achieved. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! We are continuing our AI series with AI in Education. Here we’ll detect the AI efforts educators and students implement in their routines.  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast!  We were inspired to hold a brand vent session. Listen as we analyze brands that underwent rebranded name changes as well explain the purpose behind a ‘rebrand’. Facebook => Meta Twitter => X HBOMax => Max Domino's Pizza => Domino's Dunkin' Doughnuts => Dunkin' Sierra Mist => Starry Kellogg =&g...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Let’s introduce our guest that we have today, Tyler Salyer with XOI based in Nashville, TN. XOI is a B2B SAAS company dedicated to making faster, better-quality customer engagement for those in field-based work.  Tyler explains his role in B2B Software Marketing Include a brief explanation of partnership marketing  Support the show...

Send us Fan Mail We all have our favorites from our childhood plus the ones that make us cringe today. Let’s share some honorable mentions highlighted in a Quality Logo Products article - “The Catchiest Jingles of All Time”. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podca...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast. Once upon a time, there were three men who started an ad agency in the middle of a pandemic…oh, wait, wrong story!  To us, Everything is an Ad, and within every ad there is a story to be told behind it to promote that product, service, or cause.  Storytelling  When human civilization was developing well over tens of thousands of ye...

Send us Fan Mail Welcome to brand wars. (find Star Wars-like music). In this episode, we’re going to see how well a logo is recognized by merely describing it. Basically, it’s “Who am I?” played on a podcast with brand logos. This game is pretty simple. Each player gets a sticky note stuck to their forehead with the name of a logo. Each player has to guess the name of the logo on their own forehea...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! We have with us guest Greg Heilers from Jolly SEO, a content writing agency with a focus in journalist outreach based in California.  Greg has experience not only in content writing, but also coaching content writing through his one-hour course on how to build SEO (backlinks) & PR (awareness + authority) located at gregheilers....

Send us Fan Mail It’s the OG 3 on the show this week. Welcome to this episode of the NerdBrand Podcast! The nerds are going to Hollywood…just kidding, just kidding!  We’re just going to highlight TWO attractive blondies who have been on the BIG screen and compare/contrast the films’ success because we’re NERDS!  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agen...

Send us Fan Mail Introduction: Welcome to another live production of the NerdBrand Podcast!  We’re at Dave & Buster’s in St. Matthews and we’ve got something a little different for those watching and listening.  Segment 1: Meet the Dave & Buster’s Crew [Max French] Introduce the venue host of the show and have them explain Dave & Buster’s space and how they are the perfect place to hos...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Whether it’s posting your flapjacks from Cracker Barrel on your Facebook timeline or communicating with your old college buds on SnapChat, you’re involved in the digital era!  You cannot escape…unless you want to go off the grid and travel to Timbuktu (I’m pretty sure they have WiFi there now though…)  Listen as we begin with &quot...

Send us Fan Mail The only part of this episode that was hooman was Mitch answering this question. What is an Ad? The rest of the content we winged it, because as great as AI is and can be, this is the worst it'll be ever. Join us as we do an episode generated by AI, and discover that while there's a page of show notes, none of it is usable. Support the show ABOUT NERDBRAND NerdBrand is a...

Send us Fan Mail Welcome guest Varqa Sharif, with over 25 years of experience in computing, cyber security, and the IT industry Varqa gained expertise in systems security assessments, vulnerability and risk management, compliance auditing, digital forensics, and incident response, as well as change management, configuration management, and a wide range of control measures. His impelling drive to l...

Send us Fan Mail On this fine episode the NerdBrand Podcast, we're talking about the use of AI in entertainment and media, including AI-generated artwork and the impact of AI on advertising. Sprinkle in some ethical concerns surrounding AI's ability to replicate unique voices and personalities, the future of targeted ads, and the privacy issues associated with AI technology and you have...

Send us Fan Mail Introduction:  Welcome and introduction to the podcast series AI in “Everyday Life” AI will increase integration into our daily lives. It’s not a question of if, but when. Segment 1: Examples of AI-Powered Technologies in Everyday Life Discussion on various AI-powered technologies that have become part of our daily routines. Examples where we use it and do not even think about it...