NerdBrand Podcast

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Nerds are going to impersonate film critics on this show, but only it’s not the films that we’ll be critiquing. It’ll be the marketing!  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Highlight unique and unconventional advertising campaigns that broke the mold, examining the risks taken, the creativity involved, and the impact achieved. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! We are continuing our AI series with AI in Education. Here we’ll detect the AI efforts educators and students implement in their routines.  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast!  We were inspired to hold a brand vent session. Listen as we analyze brands that underwent rebranded name changes as well explain the purpose behind a ‘rebrand’. Facebook => Meta Twitter => X HBOMax => Max Domino's Pizza => Domino's Dunkin' Doughnuts => Dunkin' Sierra Mist => Starry Kellogg =&g...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Let’s introduce our guest that we have today, Tyler Salyer with XOI based in Nashville, TN. XOI is a B2B SAAS company dedicated to making faster, better-quality customer engagement for those in field-based work.  Tyler explains his role in B2B Software Marketing Include a brief explanation of partnership marketing  Support the show...

Send us Fan Mail We all have our favorites from our childhood plus the ones that make us cringe today. Let’s share some honorable mentions highlighted in a Quality Logo Products article - “The Catchiest Jingles of All Time”. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podca...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast. Once upon a time, there were three men who started an ad agency in the middle of a pandemic…oh, wait, wrong story!  To us, Everything is an Ad, and within every ad there is a story to be told behind it to promote that product, service, or cause.  Storytelling  When human civilization was developing well over tens of thousands of ye...

Send us Fan Mail Welcome to brand wars. (find Star Wars-like music). In this episode, we’re going to see how well a logo is recognized by merely describing it. Basically, it’s “Who am I?” played on a podcast with brand logos. This game is pretty simple. Each player gets a sticky note stuck to their forehead with the name of a logo. Each player has to guess the name of the logo on their own forehea...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! We have with us guest Greg Heilers from Jolly SEO, a content writing agency with a focus in journalist outreach based in California.  Greg has experience not only in content writing, but also coaching content writing through his one-hour course on how to build SEO (backlinks) & PR (awareness + authority) located at gregheilers....

Send us Fan Mail It’s the OG 3 on the show this week. Welcome to this episode of the NerdBrand Podcast! The nerds are going to Hollywood…just kidding, just kidding!  We’re just going to highlight TWO attractive blondies who have been on the BIG screen and compare/contrast the films’ success because we’re NERDS!  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agen...

Send us Fan Mail Introduction: Welcome to another live production of the NerdBrand Podcast!  We’re at Dave & Buster’s in St. Matthews and we’ve got something a little different for those watching and listening.  Segment 1: Meet the Dave & Buster’s Crew [Max French] Introduce the venue host of the show and have them explain Dave & Buster’s space and how they are the perfect place to hos...

Send us Fan Mail Welcome to this episode of the NerdBrand Podcast! Whether it’s posting your flapjacks from Cracker Barrel on your Facebook timeline or communicating with your old college buds on SnapChat, you’re involved in the digital era!  You cannot escape…unless you want to go off the grid and travel to Timbuktu (I’m pretty sure they have WiFi there now though…)  Listen as we begin with &quot...

Send us Fan Mail The only part of this episode that was hooman was Mitch answering this question. What is an Ad? The rest of the content we winged it, because as great as AI is and can be, this is the worst it'll be ever. Join us as we do an episode generated by AI, and discover that while there's a page of show notes, none of it is usable. Support the show ABOUT NERDBRAND NerdBrand is a...

Send us Fan Mail Welcome guest Varqa Sharif, with over 25 years of experience in computing, cyber security, and the IT industry Varqa gained expertise in systems security assessments, vulnerability and risk management, compliance auditing, digital forensics, and incident response, as well as change management, configuration management, and a wide range of control measures. His impelling drive to l...

Send us Fan Mail On this fine episode the NerdBrand Podcast, we're talking about the use of AI in entertainment and media, including AI-generated artwork and the impact of AI on advertising. Sprinkle in some ethical concerns surrounding AI's ability to replicate unique voices and personalities, the future of targeted ads, and the privacy issues associated with AI technology and you have...

Send us Fan Mail Introduction:  Welcome and introduction to the podcast series AI in “Everyday Life” AI will increase integration into our daily lives. It’s not a question of if, but when. Segment 1: Examples of AI-Powered Technologies in Everyday Life Discussion on various AI-powered technologies that have become part of our daily routines. Examples where we use it and do not even think about it...

Send us Fan Mail Welcome to another series of the NerdBrand Podcast, “Interview a Nerd.” We’re going to kick off the series with our Creative Director and advertising evangelist, Mitch Gregory .  Mitch has 25 years of advertising experience and has worked with a variety of different brands, including some Fortune 500 companies. In 2016, Mitch received a silver award from AAF (American Advertising...

Send us Fan Mail Welcome to another episode of the NerdBrand Podcast! We’re continuing our “Interview a Nerd'' series, and up on deck is Jonathan Payne, NerdBrand’s Chief Experience Officer, Director of Accounts, and Co-founder.  Jonathan has been in marketing for about a decade. He has the honor of helping brands make their marks, such as Old Forester, KORBEL, Early Times, and the Unive...

Send us Fan Mail Welcome to the next episode of the 5-part series, “Interview a Nerd.” This interviewee is Jason Davis, CEO and co-founder of NerdBrand Agency and Host of the NerdBrand Podcast.  Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to another episode of the 5-part series, “Interview a Nerd.” Next on our roster is Brand Manager and Co-Producer of the podcast, Mikayla Meek.  Mikayla has a Communications background that she acquired from Indiana University Southeast. With that, she’s excelled in roles in hospitality and nonprofits while learning how to develop and execute creative strategies. In April 2...

Send us Fan Mail We’re coming from the downtown Holiday Inn in Louisville, KY, at PowerWORK’s networking event with NerdBrand Podcast's first live podcast audience!  SPONSOR: A network designed to connect businesses and facilitate commerce, referrals, and business opportunities. In the PowerWORK group, you’ll have the opportunity to meet and connect with other professionals in your industry a...

Send us Fan Mail Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand . Hear more of the NerdBrand Podcast .

Send us Fan Mail Welcome to the last episode of the series “The 5 senses of brand” by NerdBrand. On this episode, we’re wrapping up with SOUND. Introduce examples of brands that have successfully incorporated sound into their branding. Podcasts - openings to the podcaster themselves. Bands we love, Linkin Park has a unique sound. Guardians of the Galaxy 1 and 2 - the music is a character. The Role...

Send us Fan Mail This episode of the NerdBrand podcast is about how your brand feels. We will introduce examples of brands that successfully incorporated texture into their branding. The paper money is printed on is a cotton blend. Nothing else feels like it, or should. The Role of Touch in Branding Sensory branding is the point here. We'll discuss the importance of touch in creating emotiona...

Send us Fan Mail In the last episode, we talked about the smell; this one, we’re discussing SIGHT. How does your brand look to people? It’s not always subjective!  We discuss the importance of sight in creating emotional connections with consumers.  Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. Introduce exa...