Nauti Nerds

The experts say email marketing is dead. But do the nerds at Nautilus agree? Head nerd Tom talks us through is thoughts on email marketing and what you should be doing with it! There's a lot of chat around how email marketing is dead, but it's only when you look into it with experts that you'll learn the truth. But what IS the truth around the benefits of using email marketing? Join...

Well here we are - the end of 2022. Look how for we've all come! Head nerd Tom explains what's on his mind as he reflects on another year in business! Starting a business was never part of the plan for Tom Jauncey, the founder of Nautilus Marketing. He originally studied to be - and worked as - an actor, but quickly became disillusioned with the industry. Despite the ups and downs, Nauti...

Yes, we know we recommended them a year ago in episode 22... things change! Trustpilot is a load of s%&t now. Head nerd Tom explains why you want to look elsewhere for your business review collation! Have you been using Trustpilot to gather customer reviews? We'd now strongly recommend you stop doing so. Yes, we're well aware that over a year ago, back in episode 22 we were massively...

You DO have a brand bible, right? Without a brand bible, you won't be able to enjoy cohesive branding. Head nerd Tom talks us through it! What does your brand bible look like?  You do have one, yes? Without it, you can't enjoy cohesive branding throughout all your marketing channels and platforms. In case reading the words 'brand bible' and 'cohesive branding' leave y...

It's not always the influencer's fault, but it CAN go wrong. You've probably heard of influencer marketing but have you thought about the potential pitfalls of it? Tom tells a story! Have you thought about using influencer marketing. Great! It can be very effective. Particularly if you use the right influencer. But there's also a risk that it can go horribly wrong. After all, t...

Time to 'CRM'ensely cool customer management tool tips! (See what we did there?) You've probably heard of CRM software tools but do you know what they do? Tom explains all! You've got your marketing running smoothly thanks to listening to the Nauti Nerds podcast, and you're getting leads now. Brilliant! Now, how are you keeping track of them all? Do you need a CRM software...

"Don't call yourself nerds!" That was what someone told us on social media the other day. In this episode of the Nauti Nerds marketing podcast Tom explains why that's annoyed him and why he embraces being a nerd! When you're doing your marketing, either on social media or anywhere else... are you being yourself? Because your attitude and approach to your branding can make...

Do you get frustrated by unresponsive future customer leads?.. You and Tom both! In this episode of the Nauti Nerds marketing podcast  Tom explains to us how his business partner Jake handles those clients who just won't respond to proposals! Is there anything more annoying? You know how it is. You've been approached by a new client, and the idea of working with them excites you. So you...

Do you want to make it much easier to find new customers?.. In this episode of the Nauti Nerds marketing podcast Tom explains to us how the content marketing funnel stages play out in your customer's journey. We do this in our business. It's exactly why you're here. We use this podcast to build a relationship with you. And then when we want you to take the next step with us, you&apo...

So you want to improve your SEO with a new website? Cool! But remember... In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of factoring in website migration when you're building a new site. If you've been under a rock since the beginning of this podcast, you might not realise just how important we feel SEO is. In fact, it's one of the main mes...

We all know we have to do link building for our SEO. But how? In this episode of the Nauti Nerds marketing podcast Tom talks us through a super easy way to sky rocket our link building strategies for superb SEO. Every piece of advice you'll ever read about SEO mentions the importance of link building.  Honestly, it's vital. You're simply not going to rank without it. But, the advice...

Sometimes it's a good idea to handle your own marketing rather than using an agency... In this episode of the Nauti Nerds marketing podcast Tom gives you a bit of an excuse for not hiring people like him to do your marketing. Tom Jauncey has build Nautilus Marketing to not be just another marketing agency. He's very intentional about building the right kind of marketing agency. And part...

Listen to learn why customer rapport is one of the most essential marketing tools in your arsenal. In this episode of the Nauti Nerds marketing podcast Tom talks you through why customer rapport is so vital for a strong business. Sure, you may well be generating income and leads. But are you doing enough to build customer rapport with your clients? If you're not using your customer rapport bu...

Much like anything in life, not all marketing agency PPC campaigns are managed the same. In this episode of the Nauti Nerds marketing podcast Tom talks you through what you need to be expecting from your marketing agency when it comes to Google Ads conversion tracking. Marketing can be expensive. This is not news, I'm sure. What might be news is how easy it is to waste money on services that...

The one thing all business owners need to start doing, for their own good. In this episode of the Nauti Nerds marketing podcast Tom explains what he's started doing that's turned out to be life-changing. Look, we're all busy. Business is a demanding beast. But if we overlook the little things, is any of it actually worth it? Will we even notice the good stuff? In this episode, Tom t...

What's the deal with SEO? Why does it take so long? In this episode of the Nauti Nerds marketing podcast Tom explains how long you should expect it to take to get your SEO working SEO is a tricky beast. There are no shortcuts or legitimate 'hacks' to fast tracked results. And with Google constantly changing their algorithms to keep content creators on their toes, it's not like...

What's your policy on offering discounts? Do you have a discount marketing strategy. In this episode of the Nauti Nerds marketing podcast Tom talks us through when you should and shouldn't be offering discounts to customers. A discount is a tricky thing. Do it too often, and people won't really value you. Don't do it enough, and they'll go somewhere else, that's cheap...

Have you got the best possible brand logo for your company? In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of having a good design. If you have a terrible company logo, it can ruin your brand's image and make it more difficult to attract customers. In some cases, it can even be illegal to use a bad logo. Tom talks us through what you need to be thinki...

How's your website's page speed looking? In this episode of the Nauti Nerds marketing podcast Tom talks us through all we need to know about our website's page speed. This week we're deep diving into the fundamentals of your website's page speed. Oh, you didn't know that was a thing? Oooh buckle up and strap in (oo-er) listener, because we're about to take you on...

Website heatmap software. Should you install it? In this episode Tom explains what 'heatmapping' is and why you might find some website heatmap software useful. The Nauti Nerds marketing podcast is back and Tom explains to us what website heatmapping is and how he's doing his. The Nautilus Marketing website is using website heatmap software ourselves (we wouldn't talk about any...

Let's face it, there are loads of marketing agencies so how to pick the right one?! Listen to this episode as Tom explains some of the things you need to be aware of when looking for a new digital marketing agency. In this episode of the Nauti Nerds marketing podcast Tom talks you through some of the things you absolutely need to know when shopping around to hire your next marketing agency. N...

A virtual community is important for your digital marketing. But how important? Listen to this episode as Tom explains what you need to be thinking about when it comes to the virtual community you're building around your business. In this episode of the Nauti Nerds marketing podcast Tom gives his views on the value of building a virtual community, and whether he thinks it's important for...

Will you be ready the next time the UK has a heatwave? Listen to this episode as Tom explains how unusual weather like last week's Heatwave in the UK can be epic for your marketing. In this episode of the Nauti Nerds marketing podcast Tom explains how important it is for you to be thinking ahead when it comes to cashing in on trends.   The benefits of being aware of the weather forecast! We g...

What should you do when you get negative Google reviews? Well, first don't panic! Listen to this episode as Tom explains how you can overcome any online negativity! In this episode of the Nauti Nerds marketing podcast Tom talks us through how to navigate the reputational mine-field that is online reviews! Dedicated marketing nerds might also enjoy our previous episode which covered off the wi...

Are you doing everything you can to preserve your digital reputation? Tom explains why it's important to remember who can see your digital footprint - and how that connects to your digital reputation! In this episode of the Nauti Nerds marketing podcast Tom explains why he feels one of his competitors may have harmed their digital reputation! When you post anything online, you're buildin...