NAILED IT! The Business of Construction

Our guest Mike Claudio joins the Nailed It! show today to talk about how construction businesses can get more of the right clients. Mike, owner of WinRate Consulting, has helped over 80 companies in the last 18 months with his effective sales coaching. You will learn why he leads every new client with time management training, the secret behind why many businesses begin to stagnate, and which tech...

Are you a roofer thinking about starting a podcast? Maybe it’s crossed your mind but you aren’t sure how to do it. Or perhaps you don’t know what you would say or how it could fit into your schedule. Not to fear, the podcast pros are here. Your host Joe Hughes and Tim Conley, former host of three shows and interviewee on countless podcasts, team up to discuss why you should consider using a podcas...

Tim Conley, Joe’s business partner at Contractor Dynamics, joins the show to discuss the biggest mistake roofing companies make in online advertising and marketing. And that mistake is when you don’t answer what’s in it for your audience. It’s all about “me”. To illustrate, you lose interest when you see an ad talking about who THEY are and what THEY do. The same goes for your audience as well. Wh...

“Your lifestyle should be able to dictate how your business operates.” As said by Zach Blenkinsopp, owner of Digital Roofing Innovations, who joined us for today’s episode. Too many business owners in this industry feel stuck working a hundred hours a week and taking any job that comes their way... just so they can get by. Zach shares practical tips on how he was able to cut his hours down, run hi...

In any given market, there are about 3% of people ready to buy.  There are another 7% who, under the right conditions, can be convinced to buy.  Nearly every roofing company focuses on these people.  They compete with each other to get a fraction of a percent of this 10 percent of the market.   We call this hunting. That leaves 90% of the market who aren't ready to buy today or...

Slapping you logo on something doesn't make it advertising.  It isn't branding either. In today's episode, Tim Conley, "The Mad Marketer" and my business partner at Contractor Dynamics teaches what builds a roofing brand and what doesn't. You'll learn what it takes to achieve "Message To Market Match."  Getting the right message to the right people in your market at the right time builds...

This episode is ALL KILLER NO FILLER!  Graham Dessert, Owner and Chief Visionary Officer of Roofing101 joins the show and drops explosive knowledge bombs that -- if you follow them -- you'll grow an amazing roofing business.  Graham goes deep into how he built a brand and the systems that keep it running.

Join your host, Joe Hughes in the first episode of the NAILED IT! podcast.  In this episode you'll discover the 3 Biggest Marketing Mistakes construction companies are making right now and what to do about it.