Myosin.xyz
Myosin.xyz
Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.
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Episodes
From AI-Wary to AI-Enabled Marketers 16.03.2026 52:52
In this episode, we sit down with Jay and Shane, Co-Leads of the AI-Enabled Marketer & Growth Guild at Myosin, to unpack what AI-enabled marketing actually looks like in practice. We get into how both of them found their way into crypto and marketing, why AI is no longer optional for modern marketers, and how tools like ChatGPT, Claude Code, n8n, OpenClaw, Higgsfield, and Suno are changing the...
Why Robots Want Robot Money and What That Means for All of Us 03.03.2026 47:27
In Episode 51 of *Chain Reactions*, we sit down with Lex Sokolin, co-founder of [Generative Ventures](https://www.genventures.xyz/) and one of the sharpest voices at the intersection of fintech, crypto, and AI. With 15 years at the frontier of financial services, from Wall Street to early robo-advisors to co-leading DeFi strategy at ConsenSys, Lex brings a rare combination of depth and directness...
Building State Street for Digital Assets: How Lagoon Is Powering the On-Chain Vault Economy 17.02.2026 50:56
In Episode 50 of Chain Reactions , Blake sits down with Nadia Sergujuk, Co-Founder of Lagoon , the permissionless vault management infrastructure that wants to become the State Street of digital assets. With a background spanning Danish law schools, PWC Legal in London, hedge funds managing $10B+ in AUM, and VC investing in deep tech, Nadia brings a rare cross-disciplinary lens to one of the faste...
Octant & Giveth Are Proving Blockchain is Doing Real Good 10.02.2026 59:17
In Episode 49 of Chain Reactions , we sit down with Mashal Waqar, Head of Marketing at Octant , and get a surprise drop-in from Griff Green, Founder of Giveth , to dig into how public goods funding actually works on Ethereum and why it matters more now than ever. We cover: – How Octant's model works: lock GLM, earn ETH, and choose to fund public goods or keep the yield– The surprisingly heated...
Chain Reactions Ep.48 Ben from Rootstock 27.01.2026 1:02:34
In Episode 48 of Chain Reactions, we sit down with Ben Sanders, Chief Growth Officer at [Rootstock Labs](https://rootstock.io/), to unpack what it takes to grow the oldest Bitcoin sidechain in an industry obsessed with short-term wins. Ben came into crypto with zero degen credentials. His background spans management consulting at Bain, go-to-market at WorldPay ahead of their IPO, and executive rol...
What x402 Actually Means for the Future of Agentic Commerce 20.01.2026 1:02:42
In Episode 47 of Chain Reactions, we sit down with Pontus, GTM Lead at Corbits and longtime Solana ecosystem builder, to break down what x402 actually is, why it matters, and how agents are about to reshape commerce as we know it. Pontus has been deep in Web3 since 2016, helped build one of the original NFT marketplaces on Solana (Holoplex), spent time with the Bonk ecosystem team, and is now buil...
How Solflare Built the Most Loved Wallet on Solana (Without Farming Hype) 23.12.2025 57:40
In Episode 46 of Chain Reactions , we’re joined by Maky, the community architect behind Solflare, to unpack what it actually means to build a long-term, values-driven crypto community, and why Solflare is quietly becoming the most trusted wallet in Solana. We cover: The origin story of Solflare and how it’s been building since Genesis block How Maky went from gamer to Reddit mod to leading one of...
Fork Banks, Not Just Chains: How Gnosis Is Rewriting the Future of Money 09.12.2025 58:13
In Episode 45 of Chain Reactions, we sit down with Adrienne (aka Adz), CMO of [Gnosis](https://www.gnosis.io/), to explore what it really means to “fork banks,” and why now is the moment to fight for crypto’s original values. We get into how Gnosis is uniquely positioned to push the space forward: a fully operational Layer 1 with no downtime in 7 years, deeply values-aligned founders, and a full s...
Diversified, Onchain, Institutional: The Future of Digital Asset Treasuries 03.12.2025 57:11
In Episode 44 of Chain Reactions, we’re joined by Sebastian Bea, Olympic medalist, former BlackRock and Coinbase exec, and now Chief Investment Officer at Reserve One, a soon-to-launch Digital Asset Treasury (DAT) designed to give institutions diversified, long-term exposure to the crypto ecosystem.**We go deep on:**- How digital asset treasuries differ from ETFs and traditional funds- Why Reserve...
From Wall Street to Wallets: How Provenance Is Quietly Powering the RWA Boom 25.11.2025 58:54
In Episode 43 of Chain Reactions , we sit down with Michelle So (aka Miso), CMO at Provenance, to talk about the future of real world assets (RWAs), the evolution of tokenized finance, and how Provenance is one of the most under-the-radar giants in the space. We dig into how Miso made the leap from Activision, Sony, Meta, and TikTok to crypto, and what she’s learned bringing institutional-grade in...
How MetaMask Is Becoming Crypto’s Everything Wallet 04.11.2025 1:50:09
In Episode 42 of Chain Reactions , we sit down with Nicole Liu, Director of Product Marketing at MetaMask, to explore how the wallet is evolving from a utility into a full-stack onchain finance platform. Nicole walks us through recent launches, from MetaMask Card to trading perps to the new Polymarket integration, and how her team balances trust, education, and emotional resonance while marketing...
How to Make Zero Knowledge Go Viral (Without Losing the Plot) 28.10.2025 55:31
In Episode 41 of Chain Reactions, we’re joined by Reka, Director of Marketing at Boundless , to unpack how she helped turn one of the most complex concepts in crypto, zero knowledge proofs, into a cultural movement powered by memes, design, and deeply intentional storytelling. We dive into her unconventional path to crypto (via meditation retreats and digital products), the early days of building...
How to Market a Blockchain for Banks, Without Boring the Crypto Crowd 21.10.2025 53:14
In Episode 40 of Chain Reactions , we sit down with Tom, CMO of Rayls , to unpack the complexities of marketing a Layer 1 blockchain designed for institutions, all while still winning over the onchain crowd. Rayls is on a mission to bring real-world financial infrastructure onchain by connecting private permissioned chains to public DeFi. But this isn’t another buzzword salad. With actual institut...
Why Crypto’s Killer App Has Always Been Fundraising 16.09.2025 56:39
In Episode 39 of Chain Reactions , we’re joined by Fabrizio, co-founder of Legion , to explore one of the most misunderstood truths in crypto: capital formation is the killer application for blockchain. We go deep on the broken incentives in today’s launchpad meta, how Legion is flipping the script with reputation-based fundraising, and why public token sales can, and should, outperform traditiona...
Why Open Source YC Is the Future of Web3 Startups 09.09.2025 54:42
In Episode 38 of Chain Reactions , we talk with Louis and Jinelle, the duo behind Nozomi , an open-source YC-style platform built to support the next generation of crypto founders. We unpack how Nozomi is helping Web3 founders with three key things: resources, funding, and network. Louis shares how years of work in digital marketing, early-stage infra, and advisory at Immutable led him to realize...
Why Private Layer 2s Might Be the Real Onchain Unlock 02.09.2025 1:06:43
In Episode 37 of Chain Reactions , we’re joined by Bhav and Liam from Ten Protocol to explore how encryption and privacy are powering a whole new class of onchain applications, from casino games to DeFi dark pools to AI-native dapps. Bhav shares how he cold-pitched his way into web3 and became Ten’s first business hire, while Liam walks through his journey from government-backed studies in Korea t...
Why the Next Billion Crypto Users Might Not Have Internet 26.08.2025 51:19
In Episode 36 of Chain Reactions, we sit down with Satvik Sethi, founder of Offline Protocol and one of the most thoughtful builders in the space, to explore a simple but powerful idea: What if crypto actually worked without the internet? Satvik shares his journey from building a mental health startup, to leading Web3 product at MasterCard, to launching Offline Protocol, a mesh network enabling me...
Coining Creativity and Trust for Web3 Onboarding 19.08.2025 58:54
In Episode 35 of *Chain Reactions*, we sit down with Latashá, multidisciplinary artist and founder of Topia, to explore how physical experiences are becoming the most powerful gateway into the onchain economyLatashá shares her journey from performing artist to crypto trailblazer, how she became the first woman rapper to mint a music video onchain, and what she learned onboarding over 4,000 creator...
From Mad Men to Web3: How Sophon is Rethinking Marketing for Consumer Crypto 22.07.2025 54:45
For EP34 of Chain Reactions , we sat down with Aixa Rizzo, ecosystem lead at Sophon, to explore how they're making blockchain invisible, rewarding users for daily data, and building fun apps over jargon-heavy ones. We trace Aixa's journey from Mad Men-inspired advertising in Argentina, through agency life and Web 2 startups, to crypto via payments and a viral shitpost that landed her at So...
Why Privacy & Storytelling Will Define the Next Breakout Blockchain 08.07.2025 54:34
For EP33 of Chain Reactions , we sat down with Azeem Khan, longtime crypto operator and now co-founder of the privacy-first ZK blockchain Miden*,* to discuss what it takes to build a next-gen L1 in today’s market. We trace Azeem’s journey from Bitcoin blog posts and Kardashian cease-and-desists to running major BD at Gitcoin, closing partnerships with UNICEF, and now helping lead Miden, which just...
Why Stablecoins Are the Final Boss of UX in Crypto 24.06.2025 57:25
For EP32 of Chain Reactions , we sat down with Jay Kurahashi-Sofue, longtime crypto marketer, former head of marketing at Avalanche, and now CMO at Eco, all to unpack why stablecoins might just be the real unlock for mainstream crypto adoption… if we can fix the UX mess first. From his early days running a music blog during the Bloghouse era, all to way to helping launch Circle before USDC even ex...
How to build a developer community in web3 w/Bettina from Myosin 03.06.2025 56:26
For EP31 of Chain Reactions , we sat down with Bettina Sosa — one of the newest guild leads at Myosin and our DevRel whisperer — to unpack why every founder building in crypto needs to treat Developer Relations as a core part of their go-to-market motion. We trace Bettina’s path from researching self-sovereign identity at Imperial College (shoutout to her Venezuelan roots and her early hopes to fi...
The Secret To Onboarding Crypto's Next Million w/KZ from Chomp 20.05.2025 1:00:57
For EP30 of Chain Reactions, we sat down with Kiko (KZ), co-founder of [Chomp](https://chomp.so/), to dive into one of the most unexpectedly delightful and high-signal consumer products in crypto: a daily opinion game that’s part Reddit, part Polymarket, and fully powered by Solana speed and second-order thinking. We explore Kiko’s path from working at Mattel and Deloitte to leading business at Or...
Why Consistent Brand Design Matters In Web3 w/Steven Dolcemaschio 05.05.2025 1:05:39
For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of Reown This week’s episode is a special one — our first-ever IRL recording of Chain Reactions, featuring Steven Dolcemaschio, the Chief Marketing Officer at Reown (formerly WalletConnect). Steven’s journey into Web3 didn’t start with crypto — it began in music, branding, and culture. He previously led brand marketing at Conve...
Bridging The Web2 and Web3 Divide w/Ryan Palmieri 29.04.2025 53:08
For EP28 of Chain Reactions, we sat down with Ryan Palmieri, Director of Marketing at Gaia, to explore how decentralized AI is reshaping the future of intelligent agents, and why owning your data, models, and creativity matters more than ever. We talked about Ryan’s journey from content production and brand strategy in entertainment to web3 and AI, why the next wave of agent development needs dece...
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