Myosin.xyz

For EP27 of Chain Reactions, we sat down with Kseniia, a seasoned Web3 marketer and fractional CMO for top Solana projects, to unpack what it actually looks like to build a crypto brand that sticks and scales. We talk about her unconventional journey from luxury fashion to DeFi, why Solana’s ecosystem is uniquely fertile ground for marketers, and how to turn technical, B2B infrastructure into stic...

For EP26 of Chain Reactions, we sat down with Mounir, founder of Velora (formerly Paraswap), for a deep dive into the evolution of DEX aggregators, intent-based trading, and what it really takes to build in crypto—through every cycle. We talked about the early days of bootstrapping Paraswap, the transition to Velora, and why intent-based design is key to the future of onchain UX. Mounir shares har...

For EP25 of Chain Reactions, we talked to Mikyö, Head of Marketing at Ritual, the blockchain with infinite expressibility for AI applications. We had an incredible jam and conversation unpacking the nuances of Ritual and why we need a network specifically for AI, the sounds that different blockchains make, and the nuances of verifiability, and what marketing for a complex new ecosystem like Ritual...

For EP24 of Chain Reactions, we sat down with Carol Yumi, Head of Marketing at 0x and Matcha, to dive into the art and science of building brand, community, and growth engines in the fast-moving world of Web3.Carol shared her journey from FinTech into the crypto space, and unpacked how she approaches B2B and B2C marketing across two very different—but interconnected—businesses, 0x & Matcha. We...

For EP23 of Chain Reactions, we talked to Rom (@romully), Design Lead at Myosin.xyz, community building extraordinaire, and one of our top designers and brand builders within the network. Rom has an incredible background as a designer, and we had a really fun conversation all around the importance of brand building in the marketing stack in web3, how early stage founders can get started without bi...

For EP22 of Chain Reactions, we talked to Will (@livingwithwill), the CMO of Movement Labs, a leading L2 blockchain with the vibiest community in all of web3. Will is one of the most genuine community builders and marketing leaders in all of web3, and we had an incredible conversation learning all about the Movement behind Movement Labs, his story on how we got to become CMO of Movement Labs, and...

For EP21 of Chain Reactions, we talked to Daniel & Michael, Co-Founder and Head of Marketing at DePIN Hub, the leading platform for all things DePin (Decentralized Physical Infrastructure Networks). From decentralizing and allowing every day people to power and decentralize new mobile networks, ai training data, cloud compute, drone imagery, and so much more, DePin has massive implications for...

For EP20 of Chain Reactions, we talked to Locha, the founder of Fuul, a top-tier onchain incentives boosting protocol and application for marketers in crypto. Locha is an impressive multi-time founder from Argentina who has been deep in the weeds of helping market and grow onchain companies like Sushiswap and many more, starting with referral and affiliate links, and growing with the industry to h...

For EP19 of Chain Reactions, we talked to Fran, the co-founder and CEO of Superfluid, a leading streaming protocol that is completely changing the meta for how tokens are distributed for salaries, airdrops and beyond. Fran is a proper crypto OG, and as a builder in the space, was even there when Uniswap had their first airdrop. And we had an incredibly insightful and nuanced conversation around th...

For EP18 of Chain Reactions, we talked to Alex Poon, Co-Founder of Scout Game and Charmverse, a friend of Myosin, and now repeat guest on the Myosin.xyz podcast. Scout Game is a fantasy sports game targeting developers, but open for anyone to play. With massive initial traction, we talked to Alex all about Scout Games' origins, how the game itself works, and Scout Games broader ambitions for e...

For EP17 of Chain Reactions, we talked to James, Growth Lead at Drift Protocol, a leading perps dex and financial super app on Solana. James is a man of many talents from the land down under, with a former career in data and risk at KPMG that he then transitioned into a career in crypto through a series of incredible whiteboard videos where he breaks down complex crypto concepts into simple and ea...

For EP16 of Chain Reactions, hot off the release of our Crypto in Argentina report, we talked to Mike Tango Bravo, Founder of Open Vino DAO and a Crecimiento community member, and Tay Todd, our Innovation Genius who helped write Myosin's Crypto in Argentina report. During our chat we talked all about the unique nature of Argentina's economic history and relationship with crypto, and just how and w...

For EP15 of Chain Reactions, we chatted with Charlie, Head of Marketing at Nillion, humanity's first blind computer that enables decentralized and private computation for blockchains and applications of all kind. Fresh off of DevCon in Bangkok, we had a really fun and insights packed conversation diving deep into Nillion itself, and all the details around their big marketing activations at DevCon,...

For EP14 of Chain Reactions, we chatted with James Fry, Head of Marketing for Risk Labs, the foundation and core team behind UMA & Across Protocols. We jammed out with James on why we need more protocols like UMA Protocol, which helps decentralized truth telling and powers popular prediction markets like Polymarket, and Across Protocol, which helps streamline and drastically improve cross-chai...

For EP13 of Chain Reactions, we chatted with Kim Currier, Head of Partnership & Growth for Decentraland, one of the leading platforms for communities to gather and interact in virtual economies. We had a delightful time chatting with Kim about the latest updates to Decentraland and Decentraland 2.0, their gamification efforts, and waxing poetic about what the metaverse really is. Kim shared a...

For EP12 of Chain Reactions, we chatted with Nicole Rochette, Innovation Guild Lead at Myosin.xyz, and an onchain marketing OG, having spent a long career in traditional marketing, and being a critical part of the early days at Dapper Labs, one of the leading onchain companies in the last cycle and beyond. We had a great session yapping with Nicole all around her journey, how she found her way int...

For EP11 of Chain Reactions, we had a great convo with Will Leatherman (@wleatherman9), Myosin Content Guild Lead, and Founder of Catalyst, a content-led growth platform, chatting all about Founder-Led Marketing. We talked all about the differences between LinkedIn and Twitter content creation, the importance of staying consistent, and some actionable tips and tricks on how to gain traction with f...

For EP10 of Chain Reactions, we had Crypto Bae (@encryptedbae), a Solana KOl and chain-agnostic marketing extraordinaire, hop on the livestream to jam about onchain marketing. We talked about Solana Villa in Dubai, her fascinating experiment where she offered free chats for her Twitter followers and what she learned, and much more, all while trying not to get distracted by the army of cats running...

For EP9 of Chain Reactions, we had Adelia join us again on the livestream to talk about and recap the insanity of Token2049 and Breakpoint in Singapore. Together, we talked about the crazy parties, our key takeaways and favorite events, some major alpha, and also played a fun game of conference bingo, all facetiously sponsored by Bintang Beer. Please enjoy, and tune in live on our Twitter at https...

For EP8 of Chain Reactions, we were joined by 0xSoju, one of the leading cats at Jupiter, the leading DEX aggregator in Solana, to talk all about airdrops and token launches. We also had Xindaquil, a Myosin member and leading marketer in crypto, join us as a co-host. Together, we dove deep into the secret sauce between Jupiter's token launch, their marketing team (or lack thereof), and waxed p...

For EP7 of Chain Reactions, we had James Chi, Co-Founder of Camp Network, a fast growing Layer 2 blockchain, tell us all about how Camp is building the future of identity through both offchain and onchain social profiles. We also had a blast diving into Camp's amazing social strategy, and went nuts (in a good way) discussing the power of the Camp community. Please enjoy, and tune in live on ou...

For EP6 of Chain Reactions, we had Nick George, Events Lead at Story (fka Story Protocol), tell us about his journey from sushi chef in Detroit to leading events at Story, explain exactly what Story is, and why composable IP Legos are so important in the age of AI.

For EP5 of Chain Reactions, we had Justin, the Co-Founder of Safary, a leading marketing community and analytics platform, come on to join the show. We dug into Justin's community referral funnel, talked about the Farcaster Playbook, and even played a game of This or That. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

EP4 of Chain Reactions was super fun! We continued the ETH CC convo with a tier list for all the crypto merch, jammed on crypto soulmates recaps, the latest Solana ads, and our favorite brand of the week, Camp L2. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

EP3 of Chain Reactions was a special one. Blake is in Brussels for the ETH CC conference, and so we chatted about the coolest marketing activations from diff onchain companies, showed off the fun crypto merch, and the most interesting takeaways from the conference. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!