My Weekly Marketing

How does your email list look? 🤔 Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.  After going through the trials and error...

Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon? This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the trials that come with navigating the world of entrepreneurship, and she's here to share the man...

Are you prepared to captivate your audience with the art of storytelling? Join us as we get an insider's look into the world of newsletters and content development with our guest, Sarah Dickinson from The Nerdy Quill.  The magic of relationship marketing unfolds as Sarah shares her expertise in creating compelling narratives that not only engage your audience but transform subscribers into lo...

 Need a foolproof blueprint to plan for success in 2024? You're in the right place! In this week's episode, I'll be sharing: potent insights on goal-setting the power of a personal mission statement the often overlooked importance of taking breaks for mental clarity Constructing a product ladder for all your offers (with a FREEBIE here!) Utilizing a calendar to schedule launches, pr...

Do the thought of crunching numbers and setting achievable business goals gives you sweaty palms? No worries, Tammy McKinney, a seasoned life and business coach, joins us on this episode to demystify the world of Revenue Roadmaps. She shares invaluable insights on the importance of strategic planning and how having a clear mission and vision can steer your small business to success.   But being su...

Ready to supercharge your business growth and efficiency for the new year? Brace yourself for actionable advice with our very special guest, Julia Wolf, a Six Sigma Master Black Belt.   Julia has spent much of her life in the corporate world, but has also been in the shoes of a small business owner. In this episode, she's going to talk to us about about Process Mapping. Six Sigma, in case you...

Are you ready to supercharge your small business marketing? In this episode, Janice Hostager answers questions from business owners about ways to grow their new businesses.   Join Janice as she tackles marketing problems from a photographer and a salon owner learn how to rise above the noise and claim your space in an overcrowded market. Every business owner dreams of standing out - let's mak...

Do you really know who your target audience is? You may not realize this, but your marketing should be directed to just one person: your ideal customer. The one who buys most often, spends the most, and is a pleasure to do business with.  As long as you're trying to market to a crowd, you will miss the mark in connecting with anyone.  In this episode, we'll dig into how to identify your...

Ever felt overwhelmed by the chaos of organizing your business? Our guest this week, Samantha Whisnant, a certified digital business manager and systems expert, shares how she helps entrepreneurs set up optimized business systems that help them manage the chaos. Samantha talks about her unique path from living abroad and searching for online money-making opportunities to establishing her own opera...

You probably know how important the home page of your website is to your business. After all, anyone that finds your website through a search engine or a URL will probably stop there first. But why is that home page so difficult to get right?  In this episode, I'm here to unlock the secrets of constructing a persuasive homepage that not only caters to your visitors but also pleases the search...

Get ready to transform your social media strategy as we sit down with  social media expert Hannah Rush. Discover her proven strategies that have not only worked for her business but also for the clients she's worked with. Hannah's knack for helping service-based industries thrive while saving time is a game-changer you won’t want to miss.  Have you ever wondered how to effectively utiliz...

Ready to unlock the power of Public Relations for your business? Our guest, Lilian Sue, is a PR coach and publicist who equips entrepreneurs to leverage PR effectively. Through personal guidance, she empowers entrepreneurs to learn how to gain the confidence to make public relations work for them. Public relations has its share of misconceptions. Lilian helps us focus on how to approach PR, the ex...

Have you ever felt like your pricing is stunting your business growth? You're not alone. We women, especially, struggle with how to price ourselves in a competitive market.  In this episode I chatted with Lynda McDonell. Lynda is an experienced financial life business coach as well as a CPA. Lynda and I talked about overcoming the mental roadblocks associated with money and entrepreneurship....

Ever wondered how to make your small to mid-sized business stand out online? This week's episode highlights a few questions from small business owners. We share the answers and include topics such as the best website platform, an email marketing funnel that's basically free, and the value of a marketing strategy. Get ready for a session overflowing with insights!  Send us Fan Mail Suppor...

Do you feel like you're constantly under a heavy blanket of overwhelm? Trust me, you aren't alone.  So much of the life of an entrepreneur–from producing content, to email, to advertising, and more– can leave you drained or just feeling forever behind in your obligations.  I'm Janice Hostager, and in this episode, I share my insights on how you can overcome the persistent feelings o...

Are you ready to unlock the power of content marketing to boost your brand's visibility? Strap in as we break down the tools and strategies that will help you create engaging, educational content that not only attracts new customers but keeps your existing ones coming back for more.  I'll also share my secret for using content marketing to build a robust email list, a crucial factor in m...

Get set to take your Facebook and Instagram ads to another level with Charlotte Cantrell!   Charlotte is the CEO of Inspired Ads, serving 6-7-figure e-commerce businesses. She has managed over 1 million in ad spend in her years running ads. She loves serving businesses that have a mission and purpose for their brands and wants to share this with the world.  Charlotte Cantrell emphasizes the signif...

Ever feel like throwing in the towel when setbacks hit your business? We've all been there, trust me. In this episode, I, Janice, share my own journey through failure and recovery. In the process, I hope to help you to look at setbacks, not as personal failures, but as opportunities to reevaluate your business and marketing strategies. I offer my perspective on handling setbacks and staying m...

When I first started out with my business, I didn't have a lot of money to spend on promoting it. I didn't get any outside funding so I really needed to bootstrap my first few years.  Fortunately, marketing doesn't need to cost a lot of money. Many marketing tactics don't cost anything except time.  Join me, Janice Hostager, as we explore ideas for marketing your business with...

Google Analytics has been on the mind of small business owners and marketers a lot lately since its July 1, 2023 transition to Google Analytics 4 (GA4). So I wanted to bring on Analytics guru Amanda Webb.   Amanda talks about her experience using GA4 over the past year, and how the benefits outweigh the hassle of making the transition from Universal Analytics. Amidst evolving privacy laws like GDP...

Get ready for an unconventional take on marketing as we sit down with branding and marketing strategist, Leslie Stevens. Challenging the status quo, Leslie debunks the myth that social media is the be-all-end-all for small business success.  Her own journey of social media burnout led her to create a unique approach she calls the Client Connection Method, a blend of design and sales psychology tha...

Step into the world of organic marketing and community building with  Amy Hager, a partner in joy at the Joyful Business Revolution. Amy fuses the art of storytelling with community building. Dive into the conversation as she shares how her go-kart racing background shaped her understanding of community building, and how businesses can dramatically transform by telling their stories. Amy's co...

Let's be real. Getting traction on social media can be a headache for small business owners. With frequent updates, changes in the algorithm, and an endless learning curve, it can be hard to keep up with all of it. But certain aspect of social media will always be the same. That's what our guest this week, Curtis Howe, is talking about in this episode. Curtis is a social media strategist...

Do you love networking events? Or would you rather avoid them? Either way, networking is a valuable marketing tool that can grow your business.  Imagine walking into a networking event, confident, ready, and excited to engage in genuine conversations.  In this episode, I had the pleasure of having networking guru, Christine Clifton, join us. Christine brings her insights to navigating and maximizi...

Ever wondered how buyer personality types affect your sales? Get ready for an eye-opening journey as I share powerful insights on the four types of buyers - assertive, amiable, analytical, and expressive - and how you can tailor your marketing and sales strategies to resonate with each unique type.  Join me as we explore how to sell to each type of buyer, what works and what doesn't, and what...