My Weekly Marketing

Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad.  Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and Indonesia. She highlights her unique lifestyle and...

Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a specific industry can make your SEO efforts more e...

When your press release is published by a big news organization, it can change the trajectory of your business literally overnight.  Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists.     That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, for some tips. In this episode, he...

Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out.  With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video messages to strategic partnerships, get ready to tr...

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert.  Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID to find her passion for copywriting is truly...

When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teaching and training clients to do their own mark...

Struggling with the rollercoaster of business highs and lows?  It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking!  In this episode, we take a look at what service-based industry entrepreneurs can do to keep their business flourishing even du...

The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing.  And who wouldn't be in always-online this world!  That's why in this episode I want to  slice through the all-to-familiar marketing overwhelm that plagues small business owners.  We'll sidestepping the list of endless tasks and focus on strategies that really make a difference. You’ll get an i...

Get ready to assess your website to see if it's making the grade! We dive into what makes a compelling online presence in this episode, and we'll dissect the anatomy of a website that not only looks stunning but also ranks high in search engine results. Web designer Kelsey Romine shares some great tips for web design, plus gives us a glimpse into her own life as she transitioned from her...

Copywriting is both an art and a science.  The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results.  In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wants and needs of your ideal customer.  In this e...

Unlock the SEO secrets that'll turn your small business website into a customer magnet!  Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site. I'm Janice Hostager, and armed with my 30 years experience in the marketi...

You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are. But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new entrepreneurs or those of us w...

If you're a solopreneur and could use a little help from time to time, this podcast episode is for you.   I have invited  Meredith Raber onto the show to get the lowdown on hiring your first virtual assistant. Meredith shifted gears from her corporate advertising days to running her own virtual assistant (VA) agency,  and she unveils the tips and tricks you should think about before hiring. ...

Have you ever wondered how life struggles can transform your life and your business? Christine Innes of The Corporate Escapist, joins us for a candid conversation about transforming her tumultuous corporate exit into a personal brand. She shares how ditching the victim mentality and embracing every aspect of her past paved the way for her entrepreneurial success. With each story and insight, we un...

Have you ever felt like a wallflower at a networking event, awkwardly clutching your business card and wondering how to make the first move? My guest in this episode understands.  Teresa Thomas is a connector by nature, but she hasn't always been one. Teresa shares her transformation from shy introvert to the networking guru she is today.  In our conversation, Teresa divulges her top strategi...

Ever wondered how you can make social media marketing work for you? Tune in as Kelly VanHoveln, social media marketing expert, sits down with me to reveal how she transformed a maternity-leave hobby to a thriving career. We're unpacking the secrets to creating an online presence, that not only stands out, but stays true to you and your brand. From sidestepping the pervasive hustle culture to...

Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers.  So I decided to tackle that challenge in this episode. We'll take a look at your money story and  talk about some pricing psychology.  I share nine tips you need to think about as you raise price...

Did you jump into business without thinking too much about your marketing? If so, you're not alone.  Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?" Without understanding who your ideal target customer is, your marketing will likely be ineffective.  Ni...

Feel like David facing off against Goliath in the business world?  Join me as I pull back the curtain on my own entrepreneurial journey, revealing how I went from being an  insecure one-person design agency to discovering that my small business's size was my secret weapon.  I talk about the truths that can turn your small business into a market leader by harnessing the strengths that come wit...

Unlock the power of an inbox! In this episode, I talk about 7 types of emails (plus one bonus type) that are must-haves for getting sales and happy customers. I also touch on tips for writing all your emails!  I talk about... Email Type #1: The Email Welcome Sequence Email Type #2: Lead nurturing Emails Email Type #3: Weekly Educational Content Email Type #4: Promotional Emails Email Type #5: Feed...

Ever wondered how tapping into your customer's psyche could skyrocket your marketing results?  We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys.  So in this episode, we'll talk about a few well-researched methods for converting your customers on your web pages or y...

Do you love to be on video? I know I sure don't! It may have to do with being over 50, or maybe it's just that I'm self conscious. Although I'm getting better about it, video is still not my favorite medium, and I know others feel that way too. So I wanted to bring on veteran video streamer and podcaster Kurt Sasso from Two Geeks Talking to teach us a few things about mastering...

Imagine your website as an ultimate salesperson, one that never sleeps and tirelessly works to pull your audience in during those critical first seconds.  It's not enough to just have a website; it needs to speak to your ideal customer and  resonate with the core values of your brand. In this episode, we're dissecting the important aspects of a website.  I'm joined by Paula Hickey,...

Do you like quizzes? I can't resist a good Buzzfeed or Facebook quiz. Turns out ...I'm not alone! Whether it's fun or serious, lots of people love learning about themselves through results that quizzes can reveal. That's why I wanted to talk to someone who's had success using quizzes. My guest in this episode is Tai Goodwin, ex-teacher turned marketing quiz-master. In this...

If you have an email list,  this episode is one you don't want to miss!  Email marketing expert Scott Hartley joins me in this episode to reveal new  authentication requirements coming from Google and Yahoo in February 2024. Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get delivered to your subscribers. Scott tells us a...