My Weekly Marketing

In this episode, I talk with Jermaine Ee, founder of Heirlight, about how to market products and services people actively avoid, using will creation and estate planning as the clearest example.  We dig into trust, storytelling, and small first steps that help customers move from “I’ll do it later” to real action. We also cover: problem aware versus solution aware buyers and why education alone fai...

Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the problem and start discounting, adding payment plans, or stuffing your offer with bonuses. I take a different angle here: I’ve become convinced that pricing often wears a mask, and unti...

What happens when AI starts deciding who gets seen, trusted, and recommended? Whether we like it or not, tools like ChatGPT, Perplexity, and Google's AI Overviews are already shaping how people discover businesses. The question is this: when AI goes looking for information about you, what story is it finding? In this episode, I sit down with PR strategist Cindy Woolley, founder of C2 Communic...

What if a big slice of your ad budget never reaches a real human?  If you've ever stared at your digital ads dashboard thinking “the clicks are there, so why is nobody buying?” you’re not alone and you’re not crazy. You might think there's a problem with your content or creative. But sometimes the problem isn’t your offer or your copy. Sometimes it’s ad fraud, click fraud, and invalid tr...

In this episode, we unpack why standard marketing advice fails when you’re starting a consulting or service business with a short runway and deep experience. I share three practical moves that help you get traction faster by leaning on relationships, focusing your effort, and pricing like the expert you already are. It includes: why most marketing advice assumes infinite time and why that doesn&ap...

Trust becomes the real sales gate in a world full of AI content, fake reviews, and copycat marketing. We break down how to build a resilient brand by tightening what happens inside the business before we try to persuade anyone outside it.  <br>• losing control of the narrative as AI and social platforms reshape reputation  <br>• differentiation as a trust strategy, not a slogan  <br...

Ever “fixed” your marketing by blowing it up and starting over… then felt worse?  If you’ve ever felt the urge to start fresh with a new website, a new lead magnet, a new niche, or a totally new strategy, this is your reminder that the problem is often not that you need something new. The problem is "scattered marketing" and the quiet habit of reinventing before anything has time to be t...

Your dream client is on the couch, ready to hire, and instead of Googling, she asks ChatGPT for “the best” person to solve her problem. If your name never appears, it may have nothing to do with your skill and everything to do with visibility in AI search. We break down what it takes to get recommended in a world where Google Gemini, ChatGPT, Claude, and other answer engines are shaping buying dec...

If you’ve ever watched someone speak and thought, “Why is their message so magnetic?”, the answer usually isn’t louder marketing or a prettier color palette. It’s clarity.  Janice sits down with Kelly Schoenick to unpack what personal branding actually means and why it’s one of the fastest ways to build trust, stand out in a crowded market, and make your marketing feel less like a grind. We talk a...

In this episode, I sit down with Heather Johnson to talk about how trade shows and in-person events can actually work for small businesses. If you’ve ever felt overwhelmed by crowded booths or unsure how to stand out without being pushy, this conversation will give you a clearer way to approach it. We walk through what makes a booth memorable, how to create real conversations that build trust, and...

In this episode, I sit down with David Wachs to talk about a simple, overlooked way to stand out in a crowded marketing world. We explore why handwritten notes still work, even with so much automation, and how they can create a more personal connection that digital messages often miss. We also walk through where handwritten notes fit in your customer journey and how to use them without making them...

In this episode, I sit down with Tracy Beavers to talk about why email marketing still matters, even in a world dominated by social media. If you’ve been focused on growing followers while your email list stays flat, this conversation will help you rethink where real control in your marketing actually lives. We talk through how organic list growth really works, why many lead magnets fail to conver...

In this episode, I talk about what to do when marketing quickly shifts from motivation to overwhelm. If you’ve ever felt stuck choosing between platforms, strategies, and tools, this conversation will help you simplify. We focus on building a clear foundation so you’re not trying to do everything at once. I walk through how to get specific about who you help, what problem you solve, and how to gui...

In this episode, I talk about why experience is one of the biggest advantages you can bring into your marketing, especially if you’re starting or growing a business later in your career. You don’t need to keep up with every trend or try to sound like everyone else. The real edge comes from credibility, clarity, and the kind of trust that only comes with time. I also unpack the mindset shift that h...

In this episode, I sit down with decision-style researcher and Wizer co-founder Kylee Ingram to talk about why the right offer can still fall flat if it’s not communicated the right way. We unpack what “decision style” means in simple terms and how different people process information, weigh options, and make choices in completely different ways. We also explore how this shows up in your marketing...

In this episode, I talk with Colin Hirdman about how to use LinkedIn as a real sales tool instead of just another platform to manage. We unpack why cold pitches fall flat and how education, consistency, and relationships create better results over time. This is a practical conversation about building momentum without adding pressure. We also walk through the habits that actually move the needle, f...

In this episode, I talk with Kristen Nolan about how podcast guesting can support real business growth when it’s done with intention. We unpack the mindset shift from fear to service, why authenticity matters more than polish, and how the right conversations can build trust faster than traditional outreach. We also walk through what makes a strong guest strategy, from choosing aligned shows to kee...

In this episode, I sit down with Skip Wilson of Draft Advertising to talk about why clicks don’t always turn into customers. We break ads down to what actually matters: a specific offer for a specific audience that leads to a specific action. Instead of starting with platforms or trendy tactics, we focus on choosing the action first and building everything around that. We also explore why vague of...

In this episode, I talk about what to do when your marketing feels busy but not consistent. If you’re juggling posts, emails, and updates without steady sales, I share a simpler three-part path to turn scattered tactics into a system you can actually sustain. This is about clarity, visibility, and conversion working together instead of competing for your time. We walk through how to get clear on w...

In this episode, I sit down with Danny Bobrow to rethink sales in a way that feels ethical, human, and grounded. We talk about why so many good people tense up around selling and how that usually comes from learning the rules the wrong way. Danny breaks down how leading with care, clarity, and collaboration helps people make confident decisions without pressure or gimmicks. We also walk through pr...

In this episode, I sit down with Deevo Tindall to talk about what brand really means beyond logos and colors. We unpack how lived experience shapes positioning, why every touchpoint matters, and how clarity helps attract the right clients while naturally repelling the wrong ones. This is a grounded conversation about building trust through consistency, not hype. We also dig into origin stories, va...

In this episode, I talk about why doing more marketing isn’t always the answer when growth feels stuck. After years in big-company marketing and building my own business, I’ve learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing. I walk through a trail-based approach that reflects re...

In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working harder. I walk through how to sharpen who your offer is for, align one clear message across platforms, and match your content to where buyers actually are in...

In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go. We walk through practical steps to help you plan realistically, pr...

In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure. I walk through how to map your...