My Digital Farmer Podcast

Last week we mapped out what your farm's VIP program could look like. This week, it's time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to  build that community on...

Have you ever walked into a place so often that the staff knew your name—and your order? There's something magical about being recognized and treated like a regular. It creates loyalty. That's the idea behind a VIP strategy—and your farm needs one. In today's episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm's most valuable customers. Part 1...

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that  July 14th is National Give Something Away Day —and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your...

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they're worth? In today's episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop , a mission-driven retail concept based in Ann Arbor, Michigan, that's redefining how local food gets sold. Their innovative "farm stop" model helps sm...

Have you ever noticed how your mid-tier product seems to sell the best?   That's not an accident.   This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific "tier" of membership from all the choices. And although it wasn't cheap, I still felt good about spending that much.   There's a fascinating bit of sales psychology called the "...

Back in high school, I was that kid —the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step.  And honestly? That's what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we're talking about the  most...

Have you ever had a big idea for your farm business—but you didn't act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: "Just put a container around it." In this episode, I share how we beta tested our new Chef's Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward...

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you're already doing? In this episode, I sit down with Glen Young of Cold Springs Organics , a Farm Marketing School member and automation-building wizard, to talk about how he's using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead taggin...

What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? In this episode, I sit down with Beth DeClerq , a self-taught homesteader who started out just wanting to be self-sufficient—and ended up creating a profitable farm business that's now helping her family build toward a full-time income. Beth didn't grow u...

May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards , a Farm Marketing School member who once felt nervous about charging "too much" for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn't happen o...

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers  directly to florists . What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on....

Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That's exactly the challenge David Heeks faced this spring—and in this episode, you'll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had just completed the Farm Marketing School (FMS) pr...

It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole —complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse . In just seven days, I went from "hmm, maybe I'll try something new" to full-b...

Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn't raised their prices in years. That's a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because they're afraid of losing customers. But what if I...

Is your farm's sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But here's the catc...

March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn't popping anymore?" Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm , so I was SO...

Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there's a simple way to save yourself hours next season? Today, I'm sharing how documenting your promotions as you go can eliminate the guesswork and make next year's marketing 10x easier. Instead of reinventing the wheel, you'll learn how...

Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I'm breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without working harder. In this episode, you'll discover:...

Feeling like you're always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm's message —and feel like they truly "get" what you're about? In this episode, I'm sharing the concept   of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people...

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That's the power of Marketing Peaks —planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets. Most fa...

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of far...

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all . Now, imagine applying this concept to your farm business. In this episode, I'm diving into how "c...

Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts...

Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, "I know what this is, and it's something we can fix pretty easily." Instantly, I felt relief and hope. Dr. Allan wasn't just a healer—he was...

Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I'm walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the...