My Digital Farmer Podcast

  What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. Tha...

Every January, we're told to start fresh by setting goals, building plans, and fixing what didn't work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I'm inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or rigid goals, what if you chose one word to guide your year? In this episode, I wa...

Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we're doing it farm-style. Today's episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we're singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell con...

When I first started teaching farm marketing, I noticed something right away: most farmers weren't struggling because they were "bad at marketing" — they were struggling because they had never been  taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn't budge. Farm Marketing School was born out of t...

In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her fa...

What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign . We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Pla...

Thanksgiving is right around the corner, and you might be thinking, "It's too late to pull off a holiday promo." But guess what? It's not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there's  money sitting on the table right now for your farm. In this episode, I'm showing you how to grab it...

This week's episode was inspired by an email from a listener named Jenna , who wrote in with a fantastic question: "As our season ends in December and the next CSA won't begin until spring, I'm wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don't continue?" If you run a CSA, you...

What's the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it . Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers —the ones who are already pre-sold by someone they trust. You'll learn:...

What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But a...

As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn't recreating the wheel every season. I was building campaigns that got...

Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic . It makes me want to forward it. Study it. Steal from it. In today's episode, I'm auditing one of those unicorn emails — and I'm showing you why it worked so well. This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivato...

Most farmers try to push the "big sale" first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer —a key piece of your sales funnel that many farms overlook. You'll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You'll discover: Wha...

One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don't. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart your testimonials —even with zero reviews. And yes,...

Ever wonder what it's really like inside one of my monthly FMS coaching calls? In this episode, you'll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside this call, we cover: What's clogging the sales pipeline in their direct-to...

In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth. You'll learn: Buzzwords that create urgency, desire, and trust How to use the "suggestive sell" and assumptive close Upsell, downsell, and cross-sell phrases that increase cart size Tips for building rapport that turns browsers into r...

Ever wonder what a farmer actually posts on social media every week? In this episode, I'm pulling back the curtain. You'll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I'll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season i...

Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today's episode, I'm breaking down five powerful marketing strategies...

What if you stopped hiding your "sold out" signs—and started using them as a marketing advantage ? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because "Sold Out" sends a m...

August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning ? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that's exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL's It's a Good Day morning show—and break down the exact steps my husband Kurt and...

When most people think about farm merch— aka swag —they imagine T-shirts with your logo. Maybe a tote bag. Maybe a hat. But  what if I told you that farm swag is one of the most underutilized marketing tools in your farm business? Swag isn't just "extra." It's strategic . Done right, it becomes a walking billboard… a conversation starter… a loyalty builder… and a bridge that turns casual customers...

Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They're fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single...

What if your next high-converting Facebook ad wasn't something you had to invent from scratch—but was already hiding in plain sight on your farm's social feed? In this episode, I share how I stumbled onto a wildly successful Facebook ad that grew my email list by over 500 people in just a few weeks—at an incredible cost of 60 cents per lead! You'll learn the story behind this happy accident, and h...

What if there was a way to instantly get in front of new customers who are already primed to trust you? In today's episode, we're digging into the power of collaborations —one of the smartest and most underused marketing strategies for farmers. You'll hear real-life examples of creative partnerships that drive sales, grow your audience, and build deeper community connections—without spending a ton...

If your farm sells bulk meat, you've probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That's a long time to keep someone excited, informed, and connected. But what if that "dead zone" in your customer journey could actually become your secret weapon for building loyalty, reducing buyer's remorse, and increasing repeat purchases? I...