My Digital Farmer Podcast

What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world -- i.e. whether they came from a F...

One of the questions I hear all the time from farmers is: "What marketing channel should I focus on?" Or: "If I only have a few hours a week, what's the minimum marketing I need to do?" But I think that's the wrong question. The real question is: Where should I invest my limited marketing time so it creates the biggest impact? In this episode, I share a simple framework to help you decide where yo...

What happens when you launch an offer that seems like a no-brainer... and nobody buys it? In this episode, you'll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion. As we dug into the problem, we uncovered a lesson that applies...

I got this podcast episode idea in the middle of Aldi. Seriously. I was walking down the grocery aisle when a sign stopped me in my tracks. It said: "Shop Aldi First." And I remember thinking: "Dang. That's good." Buried inside that simple phrase was a powerful marketing lesson that applies to almost every direct-to-consumer farm business. Aldi isn't trying to convince customers to buy everything...

What if the fastest way to grow your farm business wasn't finding more customers… but finding the people who already HAVE your customers' attention? In this episode, I'm introducing the concept of the "Dream 25 List" -- a simplified version of the famous Dream 100 marketing strategy -- and showing farmers how to identify partnership opportunities hiding all around them. We're talking about: what's...

In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm (one of my students from Farm Marketing School!) to break down how her farm marketing has evolved and strengthened over the past year. In this farm marketing case study, we unpack: how customers discover her farm, how she nurtures leads, how she's constantly optimizing her "gateway" product what content she creates, how sh...

What if one sentence could help your customers trust you faster? In this episode, I'm introducing a powerful marketing tool called a proof sentence — a simple line that helps your customer think, "Yeah… this is probably going to work for me, too." A proof sentence doesn't just describe your product. It shows what happens after someone buys it. We'll talk about why promises are so powerful in marke...

Is your farm website reflecting what's happening on your farm RIGHT NOW… or is it stuck in last season? A few weeks ago, our farm was featured in the Toledo Blade newspaper during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem… Our website wasn't ready for them. The homepage wasn't talking about asparagus. There was no mention...

May 13, 2026 There's a missing piece in most farm marketing funnels, and it lives after the sale. If your customers feel overwhelmed, unsure what to do, or like they're "failing" with your product… they don't come back. In this episode, I'm breaking down the concept of a Success Path -- the intentional roadmap you build to guide your customer from confusion → confidence → transformation. When you...

I own every single album by the Indigo Girls . I'm a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach for the most?...Their greatest hits . The one with all the favorites. The songs I already know I love. And it got me thinking… What if your farm had a "greatest hits album"? Most farmers are sitting on their most powerful sales tool...

What if the growth you've been chasing… isn't actually about getting more customers? In this episode, I'm introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm's revenue, your marketing, and your growth strategy. Most farmers are focused on the wrong lever. They're trying to bring in more peo...

I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M's rebranded as "eggs." It wasn't just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter . And here's the weird part… I found myself wanting things I didn't even plan to buy. If...

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch . And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven't shared before. If you've ever run a promotion and thought, "Why didn't this sell as w...

What actually happens inside a Farm Marketing School coaching call? In this episode, you're getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms , serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social media strategy, what's actually working, and how t...

You don't have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it's time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you've ever thought: "I don't want to be annoying." "If they didn't buy, m...

Are you selling a product?... or are you selling an OFFER? Most farmers think they're selling the product. "I sell lamb chops." "I sell bouquets." "I sell eggs." But customers don't actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales. If you've ever fel...

The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn't buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn't tell if it would fit our space… so I moved on. And it made me realize something. Farm customers do this all the time. They want to buy… but a...

I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn't random. It was happening because of  how...

Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you're thinking:  "I KNOW I should email my list… but what on earth do I say this week?" In this episode, I'm pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don't start with "content ideas" at all! They start with stories hiding in plain sight. If writing your weekly email feels h...

A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear "try-this-first" experience, and a sense that this wasn't just soap — it was a brand with intention. I remember t...

Have you ever stared at your farm's website homepage and thought…  what am I even supposed to put here? Your website is the source of truth for your brand. It's where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won't stick around. In today's episode, I'm breaking down a simple framework for what actually be...

   What if your farm didn't have to "scale up" to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it ? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who's built a beautiful business around it. This episode is a quietly powerful case study. Claire and...

What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I desig...

Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: "Can you send over your media kit?" And I froze. I didn't have one. I wasn't even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close...

This week on the podcast, I'm pulling back the curtain on something I've never shared publicly before… Inside Farm Marketing School, we've been doing a powerful three-month deep dive on rewriting your money story -- and today, I'm releasing one of those private "members-only" private podcasts here on the main feed. This is Episode 2 of that private series, and it's all about the energy of money --...