My Daily Business Podcast

In this episode, Fiona explores a fun and insightful activity to help you think about your business and life in new ways. Learn how to create your dream advisory board and discover the benefits it can bring to your personal and professional growth. Tune in! You'll Learn How To: Definition and purpose of an advisory board vs. a board of directors Steps to create your dream advisory board Identifyin...

In this episode, Fiona shares her personal journey of evolving her business over nine years. Learn how aligning her business with her values has allowed her to thrive. Tune in! You'll Learn How To: Personal business journey and evolution The importance of aligning business  Experiences with corporate consulting  Impact of personal events Initial steps and strategies for starting a business Develop...

In this quick tip episode, Fiona explores the idea of hardships in business. Drawing inspiration from the Netflix show "One Day," we reflect on the journey of overcoming challenges and finding hope. Tune in! You'll Learn How To: Overview and praise for the Netflix show "One Day" A personal reflection on grief and its parallels to business challenges The concept of overcoming difficult tasks in bus...

In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in! You'll Learn How To: Basic overview and evolution of Google Ads Importance of conversion tracking in ad campaigns The strategy behind keyword research and t...

In this episode, Fiona explores the importance of content pillars and buckets. Learn how to structure your content strategy to resonate with your target audience. Tune in! You'll Learn How To: Introduction to content pillars and content buckets Differentiating between content pillars and content buckets Examples of effective content pillars Strategies for creating engaging content Importance of al...

In this episode, Fiona chats with Canna Campbell aka Sugar Mamma (sugarmamma.tv) about her journey into the financial world and how she has become a recognised and respected content creator with a loyal following on YouTube, Instagram and Tik Tok. Canna shares her insights on personal finance, investing, content creation and how to manage both personal and business finances effectively.  You'll Le...

In this episode, Fiona discusses the latest trends and issues on Instagram. She also talked about the importance of diversifying your marketing strategy beyond social media. Tune in! You'll Learn How To: Love-hate relationship with social media Instagram's impact on small business marketing Issues with fake accounts on Instagram Consequences of Instagram’s flagged fake accounts The trend of "Grid...

In this episode, we dive into the world of event planning with Cassie LaMere, founder of Cassie LaMere Events. Cassie shares her journey from a childhood passion for entertaining to creating unforgettable experiences for luxury clients. Tune in! You'll Learn How To: The initial leap from corporate to entrepreneurship Mindset shifts and overcoming self-doubt Balancing creativity and logistics Build...

In this episode, Fiona explores the importance of taking small steps to move forward with your business ideas. She also shares her own experience of launching a course. Tune in! You'll Learn How To: Challenges in starting new projects Importance of taking the first small step Example of using Instagram to gauge interest Encouragement to take action on business ideas Advice for businesses facing lo...

In this episode, Fiona dives into the importance of life and business planning over the next decade. She also talks about how to align personal goals with professional aspirations. Tune in! You'll Learn How To: Importance of aligning business with life goals Reflecting on future business growth  Forward planning Balancing business growth with personal well-being Strategies for avoiding burnout  Th...

In this episode, Fiona explores a crucial mindset shift for social media and business. Learn how to enjoy the process rather than just focusing on the outcome. Tune in! You'll Learn How To: Importance of enjoying the game Comparison of this mindset to social media and business The role of social media in business marketing and brand building Challenges of maintaining joy and creativity The impact...

In this episode, Fiona chats with Courtney, co-founder of Jamii, a platform supporting black-owned businesses. They talked about the challenges faced and the community-centric mission that drives their business forward. Tune in! You'll Learn How To: Building partnerships with major organisations  The role of community in business growth  Effective marketing strategies The impact of media coverage...

In this episode, Fiona explores the hidden rules we carry in both business and life. Learn practical tips and tactics to identify and overcome these invisible constraints. Tune in! You'll Learn How To: Impact of upbringing on rule formation Different approaches to problem-solving and learning Societal expectations and professional attire Invisible pressures in business communication Self-imposed l...

In this episode, Fiona dives deep into the often unspoken fear of expansion as a business owner. She shares personal experiences and practical advice on how to navigate anxiety. Tune in! You'll Learn How To: Fear of expansion and vulnerability in business Overcoming initial resistance  Strategies for managing anxiety and self-doubt  Launching and managing group coaching programs Importance of humo...

In this episode, Fiona talks about the importance of maintaining health fundamentals to enhance business performance. Learn how prioritising health fundamentals can help your business. Tune in! You'll Learn How To: Importance of health in personal and business life Personal health journey and family health background Health tracking using tools like the Oura ring Balancing data and intuition in he...

In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in! You'll Learn How To: Simon's early career The creation of the world's first coin-operated internet Expansion of the internet kiosk Evolution of...

In this episode, Fiona discusses what freedom means in the context of your business and personal life. This quick tip episode encourages you to reflect on how you align with the value of freedom now, rather than as a distant goal. Tune in! You'll Learn How To: Observing trends in business language and values Shifting from the hustle mentality to prioritising freedom Personal reflections on alignin...

In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in! You'll Learn How To: Introduction to the competitive matrix and its importance Difference between positioning and competition Attributes that influence customer loyalty in a bakery example Step-by-step guide to cr...

In this episode, Fiona shares an essential tip for building strong relationships. She provides actionable strategies to enhance your customer interactions and support your business growth. Tune in! You'll Learn How To: Importance of helping stockists sell your products. Strategies for checking in with stockists and providing product information. Creating engaging stories and narratives about your...

In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in! You'll Learn How To: The importance of aesthetically pleasing Balancing creativity and practicality  Sources of creative inspiration and balancing work wit...

In this episode, Fiona discusses the importance of having a big-picture vision for your business. She emphasizes the need to look beyond the immediate details and consider the long-term trajectory of your business. Tune in! You'll Learn How To: Importance of having a big-picture vision for your business Parallels between planning for childbirth, and entrepreneurship Reflections on personal experie...

In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in! You'll Learn How To: Differentiating between physiological and psychological needs Exploring Maslow's hierarchy of needs Psycholo...

In this episode, Fiona shares a personal experience that led to a valuable lesson about reframing tasks in business. She reconsiders what she might find tedious or enjoyable in her own business routines. Tune in! You'll Learn How To: Personal health scare and hospitalization Importance of monitoring heart rate Reflection on task enjoyment and labelling Reassessing tedious tasks in business Strateg...

In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in! You'll Learn How To: The power of serendipity in business Importance of adopting marketing strategies over time The impact of platforms The concept of omnic...

In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your business endeavours. Tune in! You'll Learn How To: Exploring the notion of a "cap number" Various perspectives on defining personal cap numbers Aligning financial goals Considering financial fulfilment in business Get started on a more successful and sustai...