My Daily Business Podcast

In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!  You'll Learn How To: Tap into the emotional needs of your audience Understanding the emotional drivers in purchasing behaviour Utilizing customer testimonials Assessing marketing...

In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in! You'll Learn How To: The Importance of Kindness in Business Negative Trends in Online Spaces Exploring Rage Baiting in Marketing Ethical Considerations in Social Media Engagement Building Brand Loyalty Through Positive Connections Long-Term Imp...

In this episode, Fiona chats with Radhika Mayani of Left-handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in! You'll Learn How To: Doing everything in the early stages of entrepreneurship Conducting thorough research and asking questions Utilizing Go...

In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previous careers to entrepreneurship. Tune in! You'll Learn How To: Reflecting on personal milestones and markers in life Recognizing the value of diverse experiences in shaping one's business journey Using exercises like "connecting the dots" to gain clari...

In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps towards visibility. Tune in! You'll Learn How To: How to shift focus from worry to value creation Identifying and questioning the root causes of fear around visibility in business. Manageable steps towards overcoming the fear of being seen Recognizin...

In this episode, Fiona shares five quick content ideas for service-based businesses, offering practical tips and examples to engage your audience effectively. Tune in! You'll Learn How To: Creating behind-the-scenes or day-in-the-life content Highlighting business milestones and markers Addressing key frustrations experienced by clients Leveraging social proof through testimonials and reviews Demo...

In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in! You'll Learn How To: Evolution of Sage and Clare from early days to now Experience of hiring and building a team Family dynamics within the business, including Phoeb...

In this episode, Fiona shares quick content ideas tailored for product-based businesses. She also shares practical tips for engaging with audiences effectively. Tune in! You'll Learn How To: Importance of creating diverse content for product-based businesses Utilizing simple techniques for showcasing product usage through visuals Demonstrating the process of creating products Engaging audiences wi...

In this episode, Fiona talks about the valuable lessons that she learned from almost 400 episodes of her podcast. She also discusses the purpose and objectives of the podcast. Tune in! You'll Learn How To: Overcoming procrastination and perfectionism to start the podcast. Balancing preparation with maintaining authenticity and spontaneity. Avoiding complacency and consistently delivering valuable...

In this episode, Fiona discusses the importance of having a training budget. She also shares her work experiences and emphasizes the need for ongoing learning and upskilling to stay competitive in business. Tune in! You'll Learn How To: The absence of a common agreement on training budgets Importance of training budget for self-development and staff upskilling The challenge of keeping up with evol...

In this episode, Fiona chats with the fabulous Jesse Frances from Cappuccinos and Consignment where she shares her insights on content creation, self-care, and building a business. They also talked about how Jesse's authenticity and passion shine through in her approach to style, entrepreneurship, and connecting with her audience. Tune in! You'll Learn How To: Authenticity in content creation Bala...

In this episode, Fiona talks about the importance of finding stillness amidst the noise of everyday life. She also discusses the benefits of incorporating stillness into daily routine. Tune in! You'll Learn How To: Personal experience with noise pollution Effects of noise pollution on health Importance of stillness in daily life Various ways to find stillness Benefits of incorporating stillness in...

In this episode, Fiona chats with the delightful Suki McMaster, an illustrator extraordinaire whose creativity knows no bounds. Suki also shares insights into her journey, discussing her unique path to entrepreneurship. Tune in! You'll Learn How To: Establishing a successful business in a new country The creative process behind Suki's diverse product range Balancing creativity with practical busin...

In this episode, Fiona shares the power of breaking down overwhelming tasks into manageable steps.  From starting a podcast to managing finances, practical tips are provided to facilitate progress. Tune in! You'll Learn How To: Breaking down overwhelming tasks into manageable steps Starting a podcast: overcoming comparisons and focusing on the first step Utilizing tools like GarageBand for podcast...

In this episode, Fiona chats with Cassie Byrnes, a renowned surface pattern designer and the founder of Variety Hour, a vibrant lifestyle label. Discover insights into Cassie's creative process, learn about the challenges of juggling motherhood while running a business and much more. Tune in! You'll Learn How To: Overwhelming nature of marketing Strategies for creating content Challenges of impost...

In this episode, Fiona talks about managing feelings of overwhelm and worry in your business journey. She also discusses the importance of celebrating milestones and reframing perspectives along the entrepreneurial path. You'll Learn How To: Discussion on managing feelings of overwhelm and worry in business ventures Importance of celebrating milestones Reframing perspectives to focus on the positi...

In this episode, Fiona talks about the pros and cons of faceless marketing. She also provides insights into how faceless marketing can impact brand connection and longevity. You'll Learn How To: What is faceless marketing Considerations for businesses contemplating faceless marketing Importance of humanizing the brand and fostering connection Trends in marketing and the emergence of faceless marke...

In this episode, Fiona introduces the 10-10-10 rule, offering a framework to prioritize tasks across different timeframes. Learn how to implement immediate changes, plan for the future, and achieve long-term goals. Tune in! You'll Learn How To: Introduction to the 10-10-10 Rule Immediate Actions for Small Business Owners Planning for Long-term Success Application of the 10-10-10 Rule Across Busine...

How can vulnerability and authenticity enhance your leadership style? In this episode, Fiona chats with Kylie Lewis, founder of Of Kin. She shares insights on leadership, personal growth and so much more. From her digital marketing roots to navigating business challenges, Kylie's wisdom shines through in this engaging conversation. Tune in! You'll Learn How To: Kylie’s journey from digital marketi...

Are you having fun in your business? In this episode, Fiona shares insights on infusing fun into your work. She encourages business owners to reflect on their initial passion, explore strategies to integrate creativity into daily operations and so much more. Tune in! You'll Learn How To: The importance of enjoying your work. Drawing parallels between business enjoyment and relationship maintenance...

In this episode, Fiona discovers practical strategies to shape your brand's message effectively. She also shares the aspect of brand awareness. Tune in! You'll Learn How To: Importance of knowing who you are Challenges faced by small business owners  The need for boundaries in discussing personal topics Creating a Response Registry for media interviews Establishing a "Ring of No" for topics you wo...

In this episode, Fiona shares insights on creating an exit strategy for your business. She also emphasizes the importance of considering systems, finances, staff engagement, and audience assets. Tune in! You'll Learn How To: The significance of transitioning in small businesses worldwide. The importance of creating an exit strategy Evaluating the attractiveness of your business The value of audien...

Episode Notes How are you doing with alcohol? In this episode, Fiona chats with Kathryn Elliott, The Alcohol Mindset Coach. Kathryn shares her journey on the challenges and benefits of choosing an alcohol-free lifestyle and emphasizes the importance of open communication about this choice. Tune in! You'll Learn How To: The impact of other people's reactions Communicating one's relationship with al...

In this episode, Fiona Discover how a wardrobe management app can unexpectedly provide lessons. She shares her journey towards financial wellness and sustainable fashion choices. Tune in! You'll Learn How To: Exploration of the host's financial wellness journey Focus on future wealth creation Fiona’s background in fashion Introduction to wardrobe management apps Encouragement to assess physical an...

How can you make money in a small business? In this episode, Fiona dives into the critical process of Money Mapping. She guides listeners through the steps. Tune in!  You'll Learn How To: Reflecting on personal business growth Emphasizing the significance of Money Mapping Exploring the steps of reviewing the prior year Discussing periods of reduced work availability Mapping out revenue streams Enc...