My Daily Business Podcast

In this episode, Fiona chats with Aaron, founder of NON and a successful entrepreneur in the hospitality industry, to uncover his valuable insights on building strong partnerships and maintaining balance while growing a business. Aaron shares practical strategies for launching new products, scaling successfully, and staying true to your brand's identity. Don't miss this inspiring conversation! You...

In this episode, we explore how to make your marketing more relatable by showing authenticity and building genuine connections with your audience. Learn how to reflect your audience's frustrations to strengthen engagement. Tune in! You'll Learn How To: Authentic marketing Understanding audience frustrations Examples of marketing Evaluating your recent marketing efforts for relatability. Resources...

In this episode, Fiona dives into the importance of assessing the value of what you invest in. She also discusses why it’s crucial to question the true impact of these expenses on your bottom line. Tune in! You'll Learn How To: Importance of actively engaging in memberships How to manage business expenses Overspending on tech tools and gadgets Assessing large membership groups and their impact The...

In this episode, Fiona explores the power of coming up with three options when you're stuck in business or life decisions. This simple tactic helps you unlock creativity and break free from all-or-nothing thinking. Tune in! You'll Learn How To: The importance of pitch decks for business  The power of coming up with three ideas for creative solutions Examples of using three options in marketing All...

In this episode, Fiona chats with Jenny Matek from Studio Jenka. She shares her inspiring journey from growing up around construction to founding a successful interior design and renovation business. She reflects on balancing her creative passion with working in a male-dominated industry. Tune in! You'll Learn How To: Transition from retail management to interior design and renovations Challenges...

In this episode, Fiona  focuses on an essential question for life and business: "What happens after the win?" She emphasizes the importance of considering the aftermath of any major achievement or launch. Tune in! You'll Learn How To: The importance of thinking about "what happens after the win." How to plan beyond the launch of a book, website, or other big projects. Fiona’s experience writing he...

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in! You'll Learn How To: How to help others sell your products or services Strategies to build relationships with stockists and retailers The role of influencers and micro-influence...

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in! You'll Learn How To: Importance of strategic content aligned with business goals Creating content pillars and themes Using content templates for easy execution Get started on a...

In this episode, Fiona chats with Carlie Fraser, co-founder of Hygge Design, about her journey from various careers to creating an interior design business that focuses on homes reflecting personal stories and fostering happiness. Carlie discusses the importance of connection, sustainability, and timeless design in creating spaces that truly enhance well-being. Tune in! You'll Learn How To: Philos...

In this episode, Fiona discusses the importance of caring for the most valuable tool in your business. She shares personal experiences and offers insights into how business owners can maintain their health and creativity. Tune in! You'll Learn How To: Importance of taking care of your main business tools The role of health in different professions Practical tips for protecting physical and mental...

In this episode, Fiona dives into the essentials of future-proofing your business. She highlights five critical areas to focus on, ensuring long-term business sustainability and success. Tune in! You'll Learn How To: Importance of using business downtime strategically Environmental impact of online businesses and data storage Long-term financial planning  Cash flow management Enhancing current pro...

In this episode, Fiona discusses how to navigate imposter syndrome and the sense of not fitting in. Discover actionable tips for embracing your authentic self, creating a supportive community, and promoting inclusivity within your small business. Tune in! You'll Learn How To: How to overcome imposter syndrome in business Lessons from Adele’s song I Drink Wine for entrepreneurs The importance of au...

In this episode, Fiona chats and welcomes back Becca, co-founder of Mustard, the vibrant brand known for its stylish and versatile lockers. Becca shares the challenges and milestones that have helped shape Mustard  into a beloved name across four continents. Tune in for an inspiring conversation on entrepreneurship, creativity, and building a global brand! You'll Learn How To: Celebration of the b...

In this episode, we’re excited to celebrate the launch of Fiona’s second book, Business to Brand. Fiona takes us behind the scenes of her creative process, sharing the challenges, insights, and key steps that helped transform her idea into a published book. This episode is packed with inspiration and actionable advice. Tune in now! You'll Learn How To: Celebration of the book launch: Business to B...

In this episode, Fiona reflects on the emotional journey of launching her second book. Sharing her personal experiences and the deep feelings that come with putting a piece of her heart into the world. Tune in! You'll Learn How To: The personal and emotional process of writing and publishing a book The timeline and effort involved in traditional publishing The significance of community support in...

In this episode, Fiona shares valuable insights on building and nurturing brand relationships proactively. She also discusses the importance of genuine collaboration and offers practical advice for reaching out to potential partners. Tune in! You'll Learn How To: The importance of proactive brand relationship building Personal experiences with brand partnerships and sponsorships How to approach br...

In this episode, Fiona chats with Ange Mumporeze, a creative entrepreneur, content creator, and former influencer. Ange shares her experiences in navigating the complexities of personal and professional life. Tune in! You'll Learn How To: Balancing motherhood with entrepreneurship Challenges and misconceptions of being an influencer Tips for building confidence in front of the camera Importance of...

In this episode, Fiona dives into the importance of overcoming overthinking. Discover how to shift your mindset by remembering that no one cares as much as you think they do. Tune in! You'll Learn How To: Overcoming overthinking in business Realising that others don’t care as much as you think Examples of when expected outcomes didn't match reality The importance of taking risks in business Strate...

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in! You'll Learn How To: Challenges in creating and marketing a new product in the pre-social media era. The role of sustainability and education in KeepCup’s growth...

In this episode, Fiona shares essential advice on how to evaluate and improve your website in just five minutes. She also provides insights into the buyer cycle. Tune in! You'll Learn How To: Importance of identifying three key goals for your website Overview of the Buyer Cycle Common website pitfalls and how to avoid them Recommendations for website platforms like Squarespace User experience tips...

In this episode, Fiona chats with Laura Thompson (Gunditjmara) and Sarah Sheridan of Clothing the Gaps about aligning business with personal values and making impactful decisions. They share their inspiring journey of creating a values-driven brand that supports First Nations people in Australia. Tune in! You'll Learn How To: Transition from health promotion to creating a social enterprise The Fre...

In this episode, Fiona discusses the crucial practice of determining your business's survival rate. She also talks about the importance of building a financial buffer, especially in uncertain economic times. Tune in! You'll Learn How To: Importance of knowing your survival rate Building a financial buffer Managing business expenses and personal finances Strategies for accumulating emergency funds...

In this episode, Fiona chats with Gareth and Cat of Tarts Anon. They share their insights on sustaining a business in the fast-paced world of hospitality. They discuss the challenges and triumphs of growing their tart-making business. Tune in! You'll Learn How To: Challenges and growth during the pandemic Balancing technical skills with business demands Marketing and community-building through soc...

In this episode, Fiona shares a quick tip on defining and showcasing your brand values. Offering a practical exercise to help align your business with these values. Tune in! You'll Learn How To: The importance of brand values in business Exercise to define brand values: writing a brand eulogy Examples of values and their impact on brand perception Aligning marketing and content strategies with bra...

In this episode, Fiona chats with Shehreen, founder of 71 Bay, a homewares business that partners with female artisans in Bangladesh. Shehreen talks about the challenges of balancing multiple roles and her commitment to sustainability and fair trade. Tune in! You'll Learn How To: The inspiration behind 71 Bay Moving from Bangladesh to Melbourne Combining creative and business aspects The significa...