My Business Playbook

I really wanted to share something a little bit different today. I've been thinking a lot about busyness. So today I just wanted to talk to you about how you can identify the best way to spend your time so that you aren't caught in the busy trap. So this is for you if you have felt overwhelmed, if you have felt like you're kind of spinning your wheels and you're really struggling to know how to ge...

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How to build a stand out personal brand with Matt Purcell Matt Purcell is Australia's leading personal brand expert and is the founder of KYU Media, a creative and content agency for personal branding, social media, podcasts and brand campaigns. Matt is known as "The Personal Branding Sensei" In this conversation we dive deep into... 👉 The power of personal branding for businesses in 2023 👉 The...

In today's Quick Win episode, I'm sharing a FREE (and crazy simple) strategy that will help you cut through the noise, connect more deeply and ultimately, convert more of your dream clients.   You'll walk away with: 👉 Why it's not enough to be "consistent" and what you should do instead 👉 The power of showing your human side in your marketing 👉 How to build trust in your content in the age...

3 signs your goals are too small In this Quick Win episode, I'm holding NOTHING back. I'm talking about goal setting and why your goals are probably too small. You'll learn: 👉 Why your goals are too small (and how to fix it) 👉 How to bust through your limiting beliefs in business 👉 The simple process to set better goals and build your dream creative business Is one of your goals to take your bu...

In this week's episode, I dive into how I'm using ChatGPT in my business to help me save time, produce more content and create more inspiration. Hosted on Acast. See acast.com/privacy for more information.

In this episode, I will be discussing the importance of building a community when running a business. I share my personal experience of moving to a new city and struggling to make friends. Starting a tennis club was a turning point for me as it helped me feel less alone and more connected. Having a community to share progress with, bounce ideas off of, and collaborate with is invaluable. Looking f...

  Feel like you're onboarding needs a little tune up? If you're a creative, chances are your onboarding process is manual, inconsistent, and causing issues with clients who don't understand your boundaries or expectations.   In short, when you don't have a streamlined onboarding process, client delivery becomes stressful, reactive and clunky experience.   When your onboarding is cle...

Donald Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand and Business Made Simple and has just released a new book: How to Grow Your Small Business. If you've been around for a while, you know how much I love everything that Don is about. He has been a sort of far off mentor to Nath and me for many years. Late last year, I had the opportunity of meeting...

Why Your Offer Isn't Selling and How to Fix It In this Quick Win episode I'm going to show you how to turn your offer from a dud to a stud! We'll be walking through a super simple process that will help you figure out why your offer isn't selling and how to fix it.   Throughout this episode, we're going to have some fun and gain some valuable insights into:   👉 A decision-making filter...

Kaity Griffin is a Google Ads expert, trainer and systems geek. She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where she helps digital marketers and agency teams cut through the tricky tech to create seriously profitable Google Ads for their clients. A leader in the Google Ads space, Kaity’s speciality is taking advanced technical concepts and innovative techniques—a...

Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me.   In this conversation, I unpack: 🌟 The 6 keys to getting o...

In this episode, we are joined by Evergreen Sales Funnel Expert, Nicole Culver. Nicole helps experts set up high-ticket evergreen funnels in their businesses so they can scale their businesses and cut their work hours in half.   You'll discover: 👉 The essentials for an evergreen funnel 👉 Common mistakes most people make in their content (that is hurting their sales) 👉 The 3 types of buyers...

Checkout my new website: laurahiggins.com Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here! Hosted on Acast. See acast.com/privacy for more information.

Building a profitable & connected community Ryan Bowles is a half Sri Lankan Aussie on the Gold Coast who loves hot curries, Star Wars, riding motorbikes and growing coaching businesses. Ryan is on a mission to help coaches get more clients online and build strong communities so that their clients stay, pay & play for longer.   He runs The Profitable Group Academy and knows a thing or...

In this Quick Win episode, I'm walking through why we completely changed our program My Marketing Playbook Accelerator. I'm giving you an inside look into the key changes we made to support our clients better and get them results - fast!   You'll also hear from Gemma, one of our recent Accelerator students who went from $4k in revenue to $16k in less than 10 weeks by following our framework....

3 Mindset Shifts Every Creative Needs In today's Quick Win episode, I share the 3 essential mindset shifts every creative needs to make if they want to get to their next level.   You'll love this episode if you are stuck at the same level, attracting the wrong clients or feeling burnt out working IN the business. I cover: 👉 The biggest mindset shifts I've needed to make as a creative service...

Today we are joined by Brooke Cousins, founder of The Posy Post. The Posy Post started because Brooke loved driving to the Sydney Flower Markets before dawn, finding magic in beautiful blooms she’d gathered, and creating posies of love for her friends and family. She’d kindly deliver them on her way to work, knowing that she’d been able to brighten someone’s day. The Posy Post now deliver hundreds...

Holly Smith is the Author & founder of 30 Days To Happiness. Holly's purpose is to help people wake up happy every single day. She helps people create amazing habits and teaches them to hold themselves accountable. In this conversation, we cover: 👉 The power of your morning and night time routine in boosting your happiness 👉 Holly's "Gratitude Twist" for dealing with negative emotions 👉 The...

The 4 step Instagram content plan In this Quick Win episode, I share the 4 content pillars you need to share each week to build your audience, boost engagement and get clients on Instagram.   You'll discover: The 4 must have pillars for magnetic client-getting content What most creatives are missing in their content (and how to fix it) Why you need to amplify your personality to cut through t...

Mindset, profit and why you need both with Jos Willard Jos Willard’s mission is to help good people build profitable lives and achieve extraordinary goals.   In his conversation, you'll discover:   👉 Why your beliefs shape your profitability 👉 Simple strategies to upgrade your money mindset 👉 The basics of Profit First 👉 Why it's not your accountant's job to ensure you are profitable...

In this Quick Win episode of My Business Playbook, you'll learn how to increase your prices with confidence. Nearly every client I work with seriously undercharges when we first start working together. Jim Rohn said it best, "You don’t get paid for the hour, you get paid for the value you bring to the hour."   So if you've ever wanted to increase your prices, don't do it until you listen to t...

Phoebe Greenacre is a spiritual entrepreneur on a mission to help women become consciously alive and share their light with the world. She is a successfully exited entrepreneur with 15 years in business and startups, and over 7 years of experience in holistic healing and therapy. Phoebe is passionate about the transformational powers of self-care, yoga, and spiritual practice and shares her insigh...

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Amy Bett is the founder of Lady Without Limits, Profit First Professional & co host of the 'Lady Without Limits' podcast. Amy failed in her first business because of a cash flow problem and when she learnt that "More than 80 of business owners who don't succeed, don't succeed because of a cash flow problem,". She set out on a mission to reverse that awful statistic. As a Profit First professio...