My Business Playbook

JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join) BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room. What You'll Learn: Why AI is mak...

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one. What You'll Learn: The referra...

Your buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering their prices. They're the ones who've nailed this formula. Last month, Laura's team hit their biggest revenue month on record....

You've probably heard the burnout advice before: slow down, do less, take a break. But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that season and why recovery wasn't about stopping everything - it was about learning how to protect my energy so I could keep showing up, keep p...

Most creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching framework that helps creative business owners become magnetic to the clients they actually want more of.   If you're tired of filling your calen...

You're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder. In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is going and what to do about it. What You'll Learn: Why "fully booked" is the signal yo...

I've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether you're starting from scratch or starting over.  What You'll Learn: Why the only people who sh...

She made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before.   What You'll Learn: Why hitting 10K months can be the moment your busine...

You don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it.   What You'll Learn: Why waiting until you’re “ready” is the fastest way to stall your growth The exact tasks yo...

Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas. If you’ve been feeling stuck, flat, or like everything you create sounds the same, this one will hit. What You'll Learn: The...

If you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisions that actually move the needle. From niching down to building an offer that sells, filling your calendar, and scaling without burning out - this is what actually works. What You’ll Learn: Why trying to shoot everything is killing your income - and wh...

You don’t need more followers, better branding, or a fancy funnel to land clients this week. You need to stop hiding and start making clear, direct invitations. In this episode, I’m breaking down 3 no-cost strategies that will get you clients fast - without feeling salesy or cringe. What you’ll learn: Why your fear of being “cringe” is actually costing you clients The “Shake the Tree” strategy tha...

AI isn’t coming for your job - but your mindset might be holding you back. In this conversation with Joe Stolte, we break down how to actually use AI in your business without losing your edge, your creativity, or your value. Joe makes AI accessible and practical for small business owners - no tech-bro hype, just real frameworks you can actually use. If you’ve been overthinking AI or avoiding it al...

I’m pulling back the curtain on what it actually takes to grow beyond seven figures - and it’s not what most people think. These are the real shifts I’ve made in my team, my time, and my marketing to create space for an 8-figure business. If you’re feeling maxed out, stuck in the weeds, or like your current strategy won’t get you to the next level - this is your wake-up call.   What You'll Lea...

If your weeks feel chaotic, reactive, or all over the place - this is the reset you’ve been missing. I’m breaking down my exact 30-minute CEO Sunday ritual that gives you clarity, focus, and momentum before Monday even starts. This is how you stop spinning your wheels and start running your business like a CEO. What you’ll learn: The real reason you feel “busy” but not actually moving forward The...

If you’re worried about the cost of going for it, you should consider the cost of staying where you are.  In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that actually grows.   If you've been hesitating to invest in coaching, team, tools, or yourself... this one is going to hit deep.  What You'll Lea...

Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, and I had to figure out how to lead a growing business while barely functioning. In this episode I’m sharing what that season actually looked like behind the scenes - the scary moments, the business decisions it forced, and the five lessons that comp...

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it.  In this episode, I’m breaking down the five pricing mistakes quietly costing you dream clients and showing you exactly how to fix them so you can charge more, sell with confidence, and stop discounting your brilliance.  What...

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their freedom, creativity, or sanity. This isn’t about doing more. It’s about doing the right things in the right order. If your goal is a business that gives y...

If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the magic of your brand or your voice. If you've been thinking “I can’t hand off sales”… this episode will change your mind.  What You'll Learn: The...

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course).  What You'll Learn: Why creatives stay stuck at the same revenue (even when they’re crazy talented) The...

What if the dream isn’t building your own thing - but building inside someone else’s? In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship. We talk content, leadership, team-building - and what it r...

If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot. We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated). In This Episode, Y...

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes). What You'll learn: The 3 objection buckets that are blocking your sale...

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small. I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence, and zero fluff. You’ll walk away knowing exactly how to position your next offer - and finally charge wha...