My Business Playbook

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holi...

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: ⁠https://tools.laurahiggins.com/the-system . ⁠ For years I treated my energy like it was unlimited. Then I hit burnout, asked my doctor for a miracle fix, and got told it was "lifestyle stuff" (super annoying). So I changed six things. Some are small, some are big, and a couple are a little bit weird, but...

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system   Nick designs luxury residential gardens, and when he joined the Next Level Club he was doing around $8K months on word of mouth alone. Worse, his best work takes three years to grow in, so he never had a portfolio he was proud of. Six months later he's doing $25K+ months,...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale   Every creative hits a ceiling. More clients you could take on, more money you could make, and zero capacity to do any of it. I've made all three of these hiring mistakes, from my bedroom agency in Newcastle to now, so you can skip them and make your next hire take work off your plate instead of addi...

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system   Ever written a caption, stared at it for 20 minutes, then deleted the whole thing? I once cleaned out a junk drawer that did not need cleaning just to avoid filming a 20-second video of my own face. You already know the strategy. This episode is about the thing sitting un...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale   Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've changed, and the ugly $12K a month we found leaking out of just one department. Plus the move that...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Lee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a new house. This episode is what she did in that season, and the new offer we built together live on the...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale I've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and what it did to our revenue.  The channel that was costing me six figures a year - and the call I...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it. The "dumb ad" test th...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale This week's a little different - a conversation I had with Chris Cruz about the year my business tripled, then I hit a wall. We get into burnout, energy, and the mindset shift that changed how I generate leads. The moment my doctor said a word I really didn't want to hear The energy mistake I didn...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Jess went from $7K to her first $30K month in 18 months - with no website, no funnel, and one boosted ad she's barely touched since day one. In this episode she breaks down exactly how, then we map out her boldest move yet, live on camera. The $16K week that changed everything for Jess in her very fir...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale A hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I said, and the three insights that changed how I think about criticism forever. If you've ever fe...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Ever feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the w...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Leads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold. Check out my VSL here for reference: ⁠https://tools.laurahiggins.com/7 The real reason warm leads stall befor...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Natalie Townsend inherited a 9-year-old business she'd never actually run when her business partner of six years resigned — taking every system, every client relationship, and every process with her. What followed was a year of building from scratch: booking system, voice, numbers, confidence, and a busin...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Download my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator) You're posting. The reels are going out. The carousels are done. And the leads still aren't coming in. I break down the five real reasons your content isn't converting...

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale What if the biggest thing holding you back isn't your strategy, your confidence, or your skills - but the culture you've grown up in? In this episode, I share what repeated trips to America taught me about success, why Australians struggle to celebrate people who are winning, and how Tall Poppy Sy...

JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join) BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room. What You'll Learn: Why AI is mak...

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one. What You'll Learn: The referra...

Your buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering their prices. They're the ones who've nailed this formula. Last month, Laura's team hit their biggest revenue month on record....

You've probably heard the burnout advice before: slow down, do less, take a break. But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that season and why recovery wasn't about stopping everything - it was about learning how to protect my energy so I could keep showing up, keep p...

Most creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching framework that helps creative business owners become magnetic to the clients they actually want more of.   If you're tired of filling your calen...

You're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder. In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is going and what to do about it. What You'll Learn: Why "fully booked" is the signal yo...

I've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether you're starting from scratch or starting over.  What You'll Learn: Why the only people who sh...

She made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before.   What You'll Learn: Why hitting 10K months can be the moment your busine...