My Business Playbook

In this episode, I’m joined by the incredible Renée Warren, entrepreneur and founder of The Pink Skirt Project. We dive into the power of creating space in your life and business to unlock your best ideas and step into the next level of success. Renée shares her bold decision to step away from a thriving PR agency, how releasing old identities created room for healing and creativity, and why trust...

Welcome to Season 5 of My Business Playbook. In this quick-win episode, I’m sharing the exact process to set and achieve your business goals in 2025. From focusing on less to setting challenging (but realistic) targets, I’ll walk you through three powerful strategies to stay on track and make this year your most successful yet. Plus, I’ll share six game-changing questions to help you create clarit...

Merry Christmas from me to you! Merry Christmas, Happy Holidays, and cheers to a beautiful, joy-filled end to 2024. I’ll see you back here in the new year, ready to dive into all the goodness that 2025 has in store. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30...

As we wrap up 2024, it’s time to hit pause, reflect on the year, and prepare for what’s next. In this episode, I’m sharing 5 key reflections from the year and the rituals I use to end the year strong. Think of it as updating your operating system—shedding what’s outdated and making room for new growth. Let’s reset and step into 2025 with intention and clarity. In This Episode, You’ll Learn: How to...

You’ve hit consistent $30k months—or you’re hovering just below—and while your business looks successful on paper, behind the scenes, it feels like chaos. What got you here won’t get you to the next level. Surpassing $30k months isn’t about doing more—it’s about doing things differently. In this episode, I’m breaking down the 3 biggest shifts you need to make to break through the messy middle and...

As the year winds down, it’s easy to get caught up in the chaos of deadlines, parties, and everything else pulling you in different directions. But what if you could end the year strong and step into the new one with clarity, confidence, and a game plan? In this episode, I’m walking you through the five key strategies I use to reflect, reset, and plan for a thriving new year—without the stress. In...

In this episode, I’m recording from my brand-new studio (exciting!) and diving into one of the most transformative milestones for any creative: hitting $10K months. I’m sharing my own journey—from scrappy cold-calling to running a multi-million-dollar business—and breaking down what it really takes to reach this 6 figure milestone. You’ll Learn: Why $10k months are such a game-changer for creative...

It’s the final countdown to the end of the year, and I want to help you finish strong. In this episode, I’m sharing the top three mistakes creatives make in these final weeks and how to avoid them. Let’s set you up for success so you can head into the new year with clarity, confidence, and momentum. You'll Learn: How to avoid getting stuck in the busy trap and prioritize your own goals. Why people...

I’m joined by two of my business besties, Erika Cramer and Toni Bache, as we dive deep into the mindset shifts and strategies that helped us scale our creative businesses to seven figures and beyond. This is an honest, no-fluff conversation about the challenges we’ve faced, lessons learned, and what it really takes to go from being an overwhelmed creative to a confident business owner. You'll Lear...

Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matters and how you can build a powerful, engaged group around your brand. From defining your ideal audience to amplifying what makes you unique, these strategies will help you turn followers into a thriving community. You'll Learn: Why building a communit...

Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business. From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the...

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an in...

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth. You'll Learn: Why the traditional launch model isn’t sustainable for most creatives—and what to do instead. H...

Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom. I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most i...

I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day. You'll Learn: Why taking a 30-day vacation is the true test of a scalable business How to map out your processes to create a scalable operating system Th...

Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results? In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days. I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals. You'll Learn: The three major re...

In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system. You'll Learn : How to recognise early warning signs of burnout before it’s too late Why managing your nervous s...

In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months. You'll Learn: The turning point that led Polly to invest in her business desp...

In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai , to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business. You'll Learn: The psychology behind why deadlines motivate buyers to tak...

Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months. We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—all while maintaining your freedom and fun. You'll...

In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents. We sat down in my living room for an honest conversat...

In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why. You'll Learn: Why selling low-ticket items can feel like an uphill battle. The real reason why high-ticket offers are a game-changer. How to avoid the common pitfalls of low-ticket sales. The secrets to positioning yourself as a premium...

Say Goodbye to Ghosting: How to Get a Yes on the Call One of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls. You'll learn: The ultimate questions that will seal the deal every time...

Ugly Crying in a Carwash I’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycrying It was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments into powerful breakthroughs that can propel your b...

Learn how to maintain a calm nervous system while growing your business. Have you ever felt like your business is growing faster than you can keep up? As a seven-figure business owner, this has been a lesson I’m continually learning: the true measure of success is a calm nervous system. Join me as I share my personal journey and practical strategies to help you build a successful business without...