My Business Playbook

Most creators are ghosting their email list without even realizing it. You do all this work to get someone to opt in and then? Crickets. In this episode, I walk you through the exact 6-email welcome sequence I teach my clients to turn new subscribers into paying clients (without sounding like a robot or a salesy creep). Plus, I’ll even give you my swipe file so you can steal the emails!    What Yo...

If Instagram disappeared tomorrow, would your business survive?   In this episode, I'm breaking down the real reason your email list is stuck at zero and the 3-phase strategy to build a list that actually makes you money. I’ll show you exactly how to craft a lead magnet that stops the scroll, gets the opt-in, and turns subscribers into clients.    What You'll Learn: Why your list isn’t gro...

From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and navigating life, motherhood, and business all at once.   What's Inside: The moment she knew Boob to Food was more than “just an Instagram account” The marriage dynamics behind running a fast-growing business What she won’t do for social media su...

Hitting seven figures wasn’t the finish line... it was the beginning of a whole new game.   In this episode, I’m pulling back the curtain on the 5 shifts I had to make to actually sustain and scale past $1M.  What You'll Learn: Why becoming a real leader (not just a doer) was a game changer The sneaky way duct-taped systems stall your growth The metrics that actually matter once you're pas...

You don’t scale by adding more. You scale by letting go.   In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.    What You'll Learn: The sneaky habit that was capping my monthly revenue Th...

Feeling like AI is moving faster than you can keep up? You’re not alone - but burying your head in the sand isn’t the move. In this no-fluff conversation with AI expert Adrian Smith, we unpack the anxiety, the opportunity, and how creative business owners can actually win with AI - without losing their magic.   What You'll Learn: Why “AI anxiety” is real and what to do with it The brutal truth abo...

This episode is my story, from scared-of-selling creative to running a million dollar business, and the mindset shifts that made it happen. Interviewed by Ben Handler on his show “Tomorrow’s Minds”    What You'll Learn: Why creatives fear selling and how to finally get over it What I had to unlearn to move from $10K to 6 figure months The exact shifts I made at each level in my business The hiring...

If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why. Most creatives think they know their audience… until it’s time to write or sell. In this episode, you’ll learn how to use ChatGPT to define your dream client clearly-so your content connects, converts, and actually makes you money.    What You'll Learn: The biggest reason your content sounds gener...

Ever opened your laptop and thought, “I’ve got nothing”? That was me this week. If you’ve been feeling creatively drained, uninspired, or like the internet’s noise is too loud - this episode is the permission slip you didn’t know you needed. I’m sharing 4 raw reminders every creative needs to hear, especially now. Why “having nothing to say” is a red flag for creatives The truth about AI, noise, a...

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes). What You'll learn: The 3 objection buckets that are blocking your sale...

Feeling like Instagram’s out to get you? You’re not alone. In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows. If your reach has flatlined, this is your wake-up call. What’s inside: Why “posting more” won’t fix dead engagement The shift that changed my entire content strateg...

We just wrapped our very first Next Level retreat in Bali and it was one of the most powerful weeks we’ve ever had in business. In this episode, I’m taking you behind the scenes and sharing the 5 biggest things that made it so damn special. Whether you’re planning your own retreat or just craving a peek into how we pulled it off - this one’s for you.  You'll learn: The #1 runsheet mistake we made...

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained.  You'll learn: Why how-to content isn’t working anymore (and what to do instead) The 3 pillars you need to cut through t...

Feeling burnt out by long projects, flaky clients, and timelines that never end? This episode shows you how to simplify your service and scale faster using VIP Days—aka the perfect offer for creatives who want to streamline their biz. If you're craving more freedom and more profit, this one's for you. You'll learn: The moment I realised long projects were killing my creativity What a V...

You know that feeling when you leave a room full of brilliant humans thinking, “Welp… time to level up”? That was me last week. I spent five days with 7- and 8-figure business owners—and I walked away with a whole new playbook. In this episode, I’m sharing the 6 bold CEO shifts I’m making right now (and how you can use them to unlock your next level, fast). You'll learn: The tiny tweak that makes...

If you’ve ever said yes when you really wanted to say no - this one’s for you. I’m sharing how I rewired my people-pleasing habits, built stronger boundaries, and created a business that protects my time, energy, and sanity. In This Episode, You’ll Learn: How to spot people-pleasing habits that are keeping your business small Why people-pleasing is often driven by ego (yep, this one stings) The bu...

What makes a leader truly unforgettable—for the right reasons? In this episode, I sit down with my sister, Shelley Johnson , founder of Boldside Consulting , to unpack leadership, personal brand, and the mindset shifts that every creative needs to scale their business. We’re talking real talk on micromanagement, team culture, and why playing small is NOT the answer (plus, a few hilarious family st...

If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot . We’ll cover three essential funnel types , the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated). In This Episode,...

This episode is extra special—I’m sitting down with my sisters, Beth Gleeson, Shelley Johnson, and Millie Robertson , for a raw, hilarious, and unfiltered chat about life, business, and creativity. From navigating career shifts to balancing family and ambition, we’re diving into the real stuff—the highs, the struggles, and everything in between. If you’ve ever felt stuck in your journey or needed...

Tired of chasing clients and unpredictable income? Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout . In This Episode, You’ll Learn: The four membership types that work for any business (even service providers!) The biggest mistake most creatives make when trying to build recurring revenue Why keeping your member...

How to Handle Copycats in Business (Without Losing Your Cool) Dealing with copycats in business can be frustrating, but it doesn't have to derail your success. In this episode, I’m sharing exactly how to handle copycats in business the right way—without freaking out, going on a social media rant, or letting it hold you back. You’ll learn when to take action, when to let it go, and how to prote...

I’m joined by Olly Wood to talk about goal setting that actually works. We break down why most New Year’s resolutions fail and how to create a plan that sticks. You’ll learn how to manage stress effectively, build confidence in achieving your goals, and set up the right systems to follow through. This conversation is packed with practical strategies to help you crush your goals in 2024! Resources:...

Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It) If you feel like your business is running you instead of the other way around, this episode is for you. Most creatives start out trading time for money—but at some point, you hit a wall. You’re booked out, overwhelmed, and stuck in a cycle that keeps you from growing. The key? Capacity. In this episode, I’m sharing how to unlock...

Scaling your business doesn’t have to mean sacrificing your time, energy, or creativity. In this episode, I sit down with Dan Martell, author of Buy Back Your Time , to dive into the three major revenue ceilings every entrepreneur hits—and how to break through them. We explore practical strategies, key hires, and mindset shifts that can help you scale without burning out. Whether you’re working to...

For years, selling felt uncomfortable and overwhelming—but that mindset was holding me back. In this episode, I’m sharing the exact mindset shifts and sales strategies that helped me overcome my fear of selling and scale my business to $1 million in revenue. You’ll Learn: The #1 mindset shift that made selling feel natural and easy How to sell without feeling “salesy” or pushy Why your fear of rej...