My Business Playbook

In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers. You'll learn: 🌟 Why building your email list should be your number 1 marketing priority 🌟 The common mistakes people make when promoting their email list 🌟 4 simple, actionable strategies to start growing your email list Check out the email marketing program we use at Lala Social...

In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your day You'll learn: 🌟 3 quick and cost effective ways to leverage your time and be more productive in your 🌟 The tech that we use to streamline our tasks at Lala Social Club 🌟 Why you need to define your zone of genius if you want to be an effective business owner and leader Programs mentioned: Calendly for...

In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram. You'll learn: 🌟 4 quick and cost effective ways to use the platform to connect with your ideal client 🌟 How to outsource, automate and delegate some of these tasks 🌟 Why you need to allocate time in your day to selling on Instagram 🌟 The most common mistake I see people make when it comes to selling on In...

Chanti Zak is a growth strategist also affectionately known as the quiz queen. She helps brand and businesses to build an interactive ecosystem for their marketing and she does it through the power of the QUIZ. If you want to double down on your email list building, and you want to learn how to leverage this powerful marketing strategy that works, then this conversation is a must listen. We’re tal...

Join Laura today as she shares how to charge for value instead of time in your business. You'll learn: 🌟 4 key tips to start charging what you're worth 🌟 The #1 reason why you should switch from hourly rate 🌟 A simple strategy to help you define what to charge Hosted on Acast. See acast.com/privacy for more information.

Today we are joined by Amanda and Lia of Eva - an award winning digital furniture company based out of Melbourne, Australia. 🌟The #1 thing founders need to focus on in their business 🌟 The marketing strategy that has skyrocketed Eva’s growth in 12 months 🌟 The key metrics you should be measuring in your ads 🌟 How to keep customers at the centre of your business (even as you grow) Take $125 off...

Emma Troy is a brand strategist, website expert, and Showit design partner for early-stage and established entrepreneurs. You'll learn how to nail both the design and the conversions on your website. We cover: 🌟 The top things every website should do 🌟 How to create a winning first impression on your website 🌟 The ONE thing you need to change on your website today 🌟 The most common website mis...

Today I am joined by Interior Designer, Kelle Howard. In the episode we chat about: 🌟The non-negotiables when starting a creative business (and the importance of knowing your why) 🌟 Kelle’s secret sauce for building her Instagram following 🌟 How Kelle balances being a Solo Mama and growing her business at the same time 🌟 How to attract your dream clients (without compromising sales) Check out...

In today's conversation, we are joined by John Ruhlin. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. John's approach allows business owners to leverage thoughtful gifts to not only retain clients but to turn them into your sal...

Today I am sharing 3 simple strategies to build your marketing plan. These ideas will help you to see powerful results from your marketing without adding more to your workload. You'll hear: 🌟 My journey from struggling social media manager to today 🌟 My honest thoughts on why so many business owners struggle to see results 🌟 The #1 reason your marketing isn't working (and what to do to fix it)...

Today I’m joined by sales expert Ryann Dowdy, co-founder of Social Sellers Academy and host of the Daily Sales on Demand for CEOs podcast. If you use social media to market your business, this conversation is for you. You’ll learn, 🌟 How to leverage your direct messages to build relationships and qualify your leads 🌟 How often you should be promoting your services on social media 🌟 The key sale...

Today I am joined by Glen James host of My Millennial Money and founder of Sort Your Money Out. Glen is a boss financial adviser who helps countless people and small business owners get on top of their finances. In today's conversation, we cover: 🌟 the biggest money mistakes small business owners make 🌟 the key financial metrics you need to be measuring in your business 🌟 how Glen moved from a...

Today we are joined by Saxon Wright to talk all things startups, scaling and sustainability. He is the founder and owner of one of Australia's top speciality coffee companies, Pablo & Rusty's Coffee Roasters and co-founder of sustainable coffee cup, Huskee. In this conversation we cover: 🌟 How to balance vision and execution (so you aren't just dreaming of ideas but you're acutally implementi...

Today I am joined by Ryan Koral of Tell Studios, which is a video production company based out of Michigan. With over 17 years as a documentary filmmaker and entrepreneur, Ryan LOVES building partnerships with clients and telling authentic stories that inspire action, highlight legacies, and help grow businesses. Here's what we cover in this episode: 🌟How to DIY your video production in a way tha...

Today I am joined by Jeff Henderson, business leader, entrepreneur, and author of the book "Know What You're For". Jeff shares his simple, yet powerful strategy for growth, in business and in life. 🌟How to define what you’re for (and live it out in your marketing) 🌟Why you need to regularly audit your Instagram to ensure you are focussing on your customers, not you 🌟The simple things you need t...

Today I am joined by Samantha Wills, author, creative entrepreneur and founder of Samantha Wills foundation. Samantha has just released her business memoir “Of Gold and Dust” and it is a must-read! We cover all things: 🌟Creativity in business 🌟Bravery and intuition in decision making 🌟Burnout and listening to your body 🌟How Samantha started (and closed) her wildly successful business 🌟Samanth...

Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares, fashion and online store, Jumbled Online. In this super fun conversation we cover: 🌟how Pip has built turned her regional shopfront into a national brand 🌟Jumbled's branding "secret sauce" 🌟Pip's strategies on building a cult following on Instagram (143k + followers) 🌟the importance of hiring the...

Today we are joined by Ruby Marsh to talk all things zone of genius and playing to your strengths. Ruby Marsh is an Architect turned coach for creatives who helps early stage business owners learn tools to attract dream clients and be paid for their innate genius without burning out in the process. In my conversation with Ruby, you'll hear: 🌟 how to find (and stick to) your zone of genius) 🌟 one...

Today, I am joined by Emma Green of Your CEO Mentor. We are talking all things leadership in small business and why you need to invest in developing your own leadership. You'll learn: 🌟 the most common leadership mistakes that business owners make when scaling and growing 🌟 why leadership is a skill you can learn (and an important part to get right) 🌟 how to switch from being business owner to...

In this episode, we are joined by Colin Boyd to talk all things presenting and selling on webinars. Colin helps experts, course creators and coaches to speak confidently on stage to sell... without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video....

In this episode, join me as I interview one of Australia's great entrepreneurs. Jack Delosa, founder of of 'The Entourage.' We talk about how to build a vision-driven business and some of the hurdles that have come along with building one of Australia's biggest business training platforms. This episode is a must-listen. Check out Jack on Instagram The Entourage website Ps. I'm opening the doors to...

In today’s conversation, I chat with Ida Asare from On a Heal. Ida is a therapist and coach for women in business who want to get things done. We chat about productivity, and her strategies to increase it, but we also talk about race. As a woman of colour here in Australia, Ida has a unique perspective that we can all learn from. You’ll learn: Ida’s game-changing tips for productivity in work The...

This week we hear from Mustard Made co-founder Rebecca (Becca) Stern. Becca and her sister Jess run an international ecommerce business, designing, manufacturing, and selling beautiful lockers. We chat about how Becca and Jess learned how to play to their strengths, and work as family and collegues at the same time. You’ll also hear some golden tips on how Becca markets her Mustard Made lockers. I...

This week I sat down with the lovely Sophie, host, and producer of chart-topping podcast Australian Birth Stories. Sophie had no idea she would be running a nation-wide podcast when she first told her own birth story, followed by her sister’s. But 215 episodes later, she is now one of the most well-known podcasters in Australia. We chat with Sophie about how she achieved her level of success, how...

Following our bonus IWD episode with Australian business women, is an episode with Mark Dombkins, founder of Forever Projects. Forever Projects work closely with women in Tanzania, first with immediate relief, then helping women as they build businesses which ultimately allow each woman to support herself and extended family independently. Forever Projects have seen women move themselves out of po...