Steven Pope
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Where to listen?
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Episodes
How to Sell on Amazon? Q&A from Quiet Light Brokerage #76 18.08.2020 26:32
Send us Fan Mail This list of questions comes from Quiet Light Brokerage to help their audience learn how to better sell on Amazon. 1. What you need to start an Amazon FBA business? (This is obviously pretty broad; I think it could be useful to break this down into different subsections — time commitment, business experience, etc.) 2. How to find profitable Amazon FBA business ideas/products that...
Amazon Data Bugs with Adam Wilkens Author of Selling on Amazon #75 17.08.2020 39:16
Send us Fan Mail Adam Wilkens owner of Dotcomreps and author of Selling on Amazon: How to Sell on Amazon for Beginners . He has 12 years of experience selling on Amazon. Current Events with Data Bugs: Case issues Catalog team not accessible Hard to find a webcam in USA Brand Registry fragmented Seller support hanging up on you - going to voicemail after 20 min hold times. Trademarks and brand regi...
7 Secrets of Product Sourcing with Norman Farrar - I Know This Guy #74 12.08.2020 1:14:19
Send us Fan Mail What are the secrets to sourcing products? Today we talk to an expert who will reveal his 7 secrets. Norman Farrar is a entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize thei...
News Beat - Amazon News in 5 Mins #73 10.08.2020 5:10
Send us Fan Mail Virtual Bundles - Out. Recommend ignoring. Video advertising - In, hottest thing to do right now. NARF - remote fulfillment, may be coming out of beta in next 2 weeks. Keep an eye out if you haven’t gotten access yet, you might soon. This is shipping out of USA FBA into Canada and Mexico for an easy 3% sales growth. Custom Brand Headline ads - still under tapped. Display ads - cat...
Amazon Journey: Ola Gambari Fresher Products Success Story #72 05.08.2020 51:07
Send us Fan Mail Ola Gambari is a co-owner of a million dollar empire Fresher Products with brands Hungry Fan, Arctic Chill, Grillhogs, and more. Today we talk to Ola about his journey. What went right, what went wrong, and how he built his 7-figure business. www.hungryfan.com Ola as I understand it you’re an actual Nigerian Prince? Is Amazon passive income for you? Tell me your Amazon journey. S...
Zero Unread Inbox - Email Organization Efficiency is Key #71 02.08.2020 23:39
Send us Fan Mail Your inbox should be at 0 unread each day. This podcast talks about the organizational strategy behind a zero unread inbox. Organization Won’t miss anything Create templates for copy and paste Intro Calendar setups - calendly Filters Mark as read and dump into a label Auto spam Don’t use email folders to retrieve information. Fast Company: “REFRAME THE WAY YOU THINK ABOUT YOUR IN...
How to Start an Amazon Brand with Kenmore Coffee #70 31.07.2020 47:40
Send us Fan Mail We did a podcast with Welcome to Growth with Jonathan Lyman and Dillon Carter and these guys were a blast to talk to. So we invited them onto the My Amazon Guy podcast to talk about how they are launching a coffee brand. How to go live See Amazon as an acquisition channel. See high life time value from repeat orders. Just getting started in Amazon. Found source for roaster local...
How to Complete Work, Framework: Scope, Do, QA, Report, Strategy of Do, Delegate, Defer #69 29.07.2020 16:22
Send us Fan Mail Framework - Agency Best Practices Below is the most important conceptual framework of the MyAmazonGuy Agency. Every task you work on should follow these basic parameters. Understand the Scope. Review contract terms if new project Review request from client/Steven. Ask questions if anything is unclear. Raise flags if you think project will take a long time. Example: You need to com...
How to Prioritize Your Amazon Account from Listings to SEO to PPC #68 28.07.2020 16:51
Send us Fan Mail Priorities shift a lot, so how do you know what the most important action is to take right now? Here's our prioritization tree that we use at My Amazon Guy. Stranded/Closed Listings - Anything that prevents an active item from selling. Suspensions Listing yanks Policy violations Hazmat Shipments -Items that need to ship into FBA. Keep at 60-90 day supply. Account Launches, da...
Should You Hire a Boutique Agency, Full Service Agency, Employee, or VA #67 27.07.2020 22:55
Send us Fan Mail Get Amazon Consulting at https://myamazonguy.com/ Pros & Cons of Hiring An Individual Employee vs. An Agency When your company needs additional “hands on deck,” the first option most companies think of is to hire another employee to join their company. While that may work for many companies, for others the cost of hiring someone and adding on another full-time salary to an alr...
Scale of No Return and Just in Time Learning for Your Amazon Business #66 24.07.2020 29:41
Send us Fan Mail Just in time learning: Learn it literally right when you need to execute it. Scale of No Return: Build a business that has to operate at a higher level and can never go back or it will fail. The downside is it could affect planning, may be rough around the edges. The good-side to it is you execute in an agile fashion, focus on specific areas, and let the action dictate the strateg...
Amazon Journey: Jon Elder $10-million and 5 Brands #65 21.07.2020 36:19
Send us Fan Mail Every story starts with a stranger comes to town or a man goes on a journey. Today we talk to a man who has gone on an Amazon Journey and we’ll ask him what went right, what went wrong, and where he is heading next. Running an Amazon business - all that credit is on you. But so does the demand and risk. Jon Elder is a Black Label advisor and grew his Amazon business to more than 1...
Package Tracking & Logistics - A Forgotten Part of the Customer Journey #64 20.07.2020 24:50
Send us Fan Mail When you sell an item online, what happens to that package? Today we talk to a package tracking expert. Riche Devine Head of Partner Marketing at Route. Before we talk about the journey of a package, first what is Route and what do you guys do? What’s the journey of a package? Why should sellers care about the last 3rd of a package journey? Conversion Loyalty Monday announcement I...
How to Systematize Your Business: Trent Dyrsmid Founder of Flowster and Bright Ideas Podcast #63 15.07.2020 42:39
Send us Fan Mail How do you systematize your business and make delegation easy which increases your scalability? We talk to Trent Dyrsmid, Founder of Flowster, host of the Bright Ideas podcast, and founder of a multi million dollar reseller that ranked #254 on the Inc 5000 list in 2019. Get your free Growth Accelerator Pack (Value $299) at https://flowster.app/myamazonguy/ Tell me your Amazon stor...
How to Have an Amazon Corporate Career with Jacob Privette #61 14.07.2020 35:21
Send us Fan Mail For entrepreneurs, being a business owner selling on Amazon is the only path they seek. For others, there's desire to tack the corporate track, being an eCommerce marketing manager of Amazon. Today we talk to an aspiring Amazon eCommerce marketing manager Jacob Privette about his path. Jacob is a former agency employee at My Amazon Guy. And he's seen both sides of this e...
When to Quit Your Job? Make Amazon Full Time? Todd Welch Entrepreneur Adventure #60 13.07.2020 28:38
Send us Fan Mail How do you know when to burn your ships, quit your full time job, and make Amazon full time? We speak to Todd Welch, host of the Entrepreneur Adventure podcast and Amazon Seller. Todd left his job too early in the process and ended up going back to his 9-5 job. He's still working in fact. He shares his mistakes and advice to know your numbers before you make the leap yoursel...
How do You Sell or Buy an Amazon Business: Mark Dauost Quiet Light Brokerage #59 09.07.2020 31:23
Send us Fan Mail How do you buy or sell an Amazon business? Today we talk to an expert broker who will shed light on this question. Mark Daoust, Founder and CEO of Quiet Light Brokerage sits down with us to talk about strategy. How do you buy an Amazon business? Type of car? Budget? Buy business with weakness where you have strength Why buy a business instead of build one? Buy then build - book....
Amazon Advertising Strategy with Mike Zagare PPC Entourage Podcast #58 08.07.2020 28:08
Send us Fan Mail Recovering Physical Therapist Mike Zagare, who likes to be introduced as the "Creative Guy" from PPC Entourage, talks PPC and Advertising strategy on Amazon. Margins Margins impact profitability. Scale good campaigns. Why higher ACOS could be good. How do you get a higher conversion rate on ppc? Find keywords that are not converting. 6-7% conversion under performing Dra...
How to Start a Business From Scratch - Weatherman on Demand Dan Pope #57 02.07.2020 47:05
Send us Fan Mail Starting a business is daunting. I speak with Dan Pope, a meteorologist, who has 40 years of Television weather experience (He's my dad) and we talk about how we started a business in less than 72 hours and soft launched it. Checklist on what to do to get your business up (These are my actual notes that we followed, create a Google sheet and put everything you do in one plac...
Bundling with Kristin Ostrander: Mommy Income & Amazon Files #56 30.06.2020 31:00
Send us Fan Mail How can you beat the competition through bundling or kitting. Kristin Ostrander, creator of MommyIncome.com and host of the Amazon Files podcast. Why should we bundle? Race to the bottom is avoided. How do you bundle? Frequently bought together How can you beat the competition through bundling? Bundling myth - have to lower price Hangry kits Mommy Income kitting 200 skus 1 year p...
How to Sell Books on Amazon with Ellen Violette #55 25.06.2020 39:30
Send us Fan Mail Have you ever wanted to write a book or sell books on Amazon? This is the podcast for you. Today we talk to a visionary who knows how to help you reach the coveted title of "#1 Best Seller on Amazon." Ellen Violette is an award-winning book and business coach, multiple #1 bestselling author, podcast host, CEO of Create A Splash and a Grammy-nominated songwriter. Her firs...
Nobody at Amazon Will Help You Increase Sales, You Have to Grind it Out #54 23.06.2020 10:03
Send us Fan Mail Amazon in person meetings tend to be a lot power points and hot air. After they show you some cool looking charts but meaningless fluff... They will likely put the onus on you to help yourselves and ask for lower prices. Spend more on ads. That kind of thing. If you press them to ask what they will do for you I would be surprised to hear you come out of this meeting with anything...
Sell? or Build to Hold Your Business? #53 19.06.2020 30:23
Send us Fan Mail You’re building a business. But why? Is it to flip it and sell it later? Or are you building to hold it forever? For some of you - you’re building an Amazon business to become an entrepreneur and not work for “The Man.” Whatever your reason, this will be an authentic reveal of my personal journey on this question as a Founder and sole owner of the My Amazon Guy agency. My name is...
Good Better Best Product Strategy Explained #52 17.06.2020 14:29
Send us Fan Mail The Good Better Best product strategy helps improve conversion rates, traffic, margins, and more. It's a core ecommerce strategy - Steven Pope. How Marcus Lemonis Saved a Dying Business From Its Feuding FoundersHere's how the host of CNBC's The Profit , got failing drums company SJC back in the black " Diversify the product line. Instead of making custom drums...
James Thomson Buy Box Experts Founder on Digital Brands vs Brick & Mortar Brands on Amazon #51 15.06.2020 34:58
Send us Fan Mail There’s a battle between Digital native brands and national retailers with brick and mortar presence. And while there’s room for both to sell on the platform, today we will look at how both digital native brands and brick & mortar brands need to compete with each other, and where their weaknesses and strengths lie. I’m now joined by James Thomson, Buy Box Experts & PROSPE...
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