My Amazon Guy

Send us Fan Mail Growing traffic to your website through SEO is a free and longterm solution to increasing your sales. Even if you don't focus on your website, and are an Amazon seller, take 5 minutes today to set your meta tags for your homepage. I tell you how. 3 Tips to Improve SEO Traffic to Your Website Set the HTML Title and Meta Description of your homepage. Title tag 60 Characters Met...

Send us Fan Mail This survey and inforamtion comes from Cleveland Research Company .    Business Performance & Profitability: Online channels continue to drive better than expected demand with 70% of respondents indicating their Amazon sales trended ahead of plan in 3Q. Profitability, however, is a growing concern for many manufacturers, with 46% citing they expect their profit margins to decl...

Send us Fan Mail Nils Oldörp lives in China and has become an expert in sourcing. But he got off to a rocky start and shares his story with My Amazon Guy.  How was your experience sourcing in China when you started? Cultural issues China understands tough competition Learning tax Have sourced 1000 items in past year Only 10% of sellers do the 2nd order (reorder) Chinese going direct to consumer, f...

Send us Fan Mail Robyn, the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon joins My Amazon Guy for a podcast on black swan events.  She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Exciting to have such a great expert on for our 100th podcast episode! What’s your story Health...

Send us Fan Mail Intellectual property is NOT a sexy topic. But it’s a hot topic in 2020 as the landscape is changing. Amazon is making it easier to control IP and get on brand registry faster. Today we talk to Steven Forte with an IP law firm Smith Hopen to learn some of the latest and best practices.  Why should Amazon Sellers invest in intellectual property? Amazon project zero. https://brandse...

Send us Fan Mail I feel like the taxi driver of ecommerce. You get 100 economists in a room and 100 taxi drivers and ask them how they economy is doing and the taxi drivers will be far more accurate. Get Helium 10 to track suppressions https://www.helium10.com/?crsh_reqid=1296071&aid=427 Prime day post mortem Buy box percentages cut in half Listings flipped from FBA to FBM in buy box Sales lif...

Send us Fan Mail Expertise is hard to quantity and qualify. In our conversation today I want to talk about the varying differences between expertises. When you run an Amazon business, you need to be an expert in one of the following 3 areas. Then any niche area within each of these, you need to hire out tools and experts to get help. Finance Operations Marketing List of 3rd party services we recom...

Send us Fan Mail Last second Prime Day preparations are underway. There was an algorithm update on 9/25 that has hurt sales on 90% of sellers.  Get Amazon Consulting at https://myamazonguy.com/ #amazonselling #amazonseller #amazonfba Support the show

Send us Fan Mail Client of My Amazon Guy 1.5 Years. Wayne: 'Lowered ACOS and “saved my business.”' Lens Swap is a sunglasses lens replacement company.  Started on eBay.  Read a book Rich Dad Poor Dad (Endorsed by MAG too!) I was on a sales call, customer said “Like a Lens Swap?” And that’s how business was made. What makes you a serial entrepreneur? My kids screaming Misconception of mon...

Send us Fan Mail Link to setup NARF . Video on setting up Remote Fulfillment .  September 29, 2020 Selling in Canada and Mexico just got easier To simplify cross-border selling, we’ve created a Fulfillment by Amazon (FBA) program that lets you fulfill orders in Canada and Mexico with your US FBA inventory. Remote Fulfillment with FBA saves you the trouble of managing multi-country inventory, cross...

Send us Fan Mail Kickfurther talks about financing best practices and is giving away $250,000 in no-cost financing this month. https://grow.kickfurther.com/2020-giveaway What is Kickfurther?  Get fast funding for up to $2M in inventory for a cost up to 30% cheaper than other financing options. Kickurther funds are available when you need to pay your suppliers.  How did you come up with the idea fo...

Send us Fan Mail My Amazon Guy is proud to announce we have upgraded our advertising management service offering. Within the next two weeks all MAG clients we manage advertising for will start to use our newly developed proprietary advertising system we are calling MAGADS.    MAGADS is a series of techniques combined with advanced macros to optimize current advertising efforts. With the new techno...

Send us Fan Mail Steven Pope talks about why you shouldn't give away your margins when everybody is going to stock out this year. An internal Amazon email seen by The Verge confirms that its Prime Day shopping event will take place October 13th and 14th, and that the company will make an official announcement September 27th.  https://www.theverge.com/2020/9/22/21450957/amazon-prime-day-octobe...

Send us Fan Mail Amazing Exits launches today as a company and podcast. What does it take to sell your business? In today’s podcast I speak to Paul Miller and Kellianne Fedio of Amazing Exits. We talk about goal setting, planning, mistakes and best practices so you can get an Amazing Exit when you sell your Amazon business. How to Exit  Kellianne's background/experience as a successful Amazon...

Send us Fan Mail Fake review news story from CNBC https://www.cnbc.com/2020/09/06/amazon-reviews-thousands-are-fake-heres-how-to-spot-them.html Customers are reading reviews online-review-statistics-2019 Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017)  94% of customers read online reviews (Fan and Fuel, 2016) 93% of local consumers use reviews to...

Send us Fan Mail Amazon.com Inc. plans to open 1,000 small delivery hubs in cities and suburbs all over the U.S., according to people familiar with the plans. The facilities, which will eventually number about 1,500, will bring products closer to customers, making shopping online about as fast as a quick run to the store. It will also help the world’s largest e-commerce company take on a resurgent...

Send us Fan Mail Get new images at POW . My Amazon Guy photo guide .  Creating an Amazon Listing that generates sales and builds a brand takes a lot of work. You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more. Today, we’re going to talk about optimizing our photos to ensure that we catch the eyes of customers and convert...

Send us Fan Mail Full policy update here: https://m.media-amazon.com/images/G/01/rainier/help/legal/Communication_Guidelines_English_US_090820.pdf Watch the CNBC story on fake reviews https://www.cnbc.com/video/2020/09/06/fake-reviews-are-all-over-amazon-and-its-getting-harder-to-spot-them.html Communication Guidelines As part of selling on the Amazon store, sellers communicate with buyers both di...

Send us Fan Mail Bradley Sutton - Director of Training, Chief Evangelist sits down with us to talk about overlooked keyword product strategies, how to handle Q4 inventory issues, and some PPC tips to grow your Amazon sales. Be sure to subscribe to Bradley's podcast the Serious Sellers Podcast. https://www.helium10.com/podcast/ Keyword Research Strategies Buyer’s viewpoint Look at pinterest, e...

Send us Fan Mail Good companies get bigger, or evolve. Great companies do both. Examples of companies that did not evolve Blockbuster, Kodak. Examples of companies that did not get bigger. our neighbor’s startup you never heard of.  It should be obvious why a company needs to both evolve and get bigger, but this isn’t practiced by many. Amazon is probably the greatest example of a company that suc...

Send us Fan Mail This is the first time Mitchell has been on a podcast, so you're getting an exclusive look at what it takes to run a large publicly traded company in eCommerce. We discuss Etail's journey, their new brand name, and how to compete with Amazon. Steven Pope also went onto the etailz podcast with  CEO Kunal Chopra. Discuss etailz's journey Mitchell has been with etailz...

Send us Fan Mail What's going with Amazon operations ahead of Q4? Today, we attended a virtual presentation by Amazon’s head of worldwide supply chain Devesh Mishra, who is a 15-year Amazon veteran, and provided perspective and information on how Amazon is managing operations ahead of the Q4 peak season, new investments in supply chains and operations, and support of FBA/3P sellers. Key highl...

Send us Fan Mail Paul's technology and Amazon app background is impressive. Not only did he start the first automated email software for Amazon called Feedback Genius, he spun off Snagshout and Massview. We sit down and talk about technology, external traffic on Amazon, Walmart, and his own fitness business he sells on Amazon. How are you launching Amazon products right now? Look at the highe...

Send us Fan Mail So, one of Steven's clients sells sporting goods rope and tie-downs for like boats and kayaks BUT someone decided to use the rope for Japanese sexual bondage and then included a photo on their five-star Amazon review and because of this one review Amazon changed the product category from sporting goods to "Adult" and Steven's client is now freaking out 😅 He&ap...

Send us Fan Mail Josh Gilliam, Owner of Coletti Coffee, who is Army Chaplain in Germany selling on Amazon.com in the US sits down to talk about his experiences and how religions and business go together. So you are an army chaplain... Why did you go into business? What has religion taught you that you apply to business? Does moving around a lot in the army affect running your ecom business? Sizing...