Steven Pope
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Where to listen?
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Episodes
What's New With Amazon? Deprecated Themes, Google Ads, Star-Only Reviews, and more! 25.08.2025 9:23
Send us Fan Mail Amazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now. Stay ahead of Amazon’s latest updates. Book a strategy call today and protect yo...
Don't Fall For This Trademark Trick! 25.08.2025 2:52
Send us Fan Mail Trademark scams are targeting Amazon sellers after filing with the USPTO. Many receive fake mail asking for a publication fee that looks official. Sellers can protect their brands by verifying trademark records directly and avoiding fake fees. Protect your brand from scams. Get help registering your trademark the right way: https://bit.ly/4lsWHOx Download our advanced Amazon tips...
This Change Fixed Everything in Our Amazon Store 22.08.2025 4:03
Send us Fan Mail Improved Amazon listings, campaigns, and images helped us solve major seller problems fast. Fixing ASIN issues, updating SKUs, and handling listing errors made a big difference. Getting expert support with A+ content, store pages, and ad strategy changed everything. Stuck with your listings or just tired of Amazon headaches? Book a call, let’s fix it: https://bit.ly/4jMZtxu #Amazo...
How To Retarget Your Customers With Amazon PPC 21.08.2025 3:06
Send us Fan Mail Sellers are now able to control audience bid adjustments in a way that protects their brand traffic. With these new campaign settings, you can focus on people who already bought from you, keeping them from switching to competitors. This targeting method supports higher conversion rates and builds retention using past customer behavior. Losing loyal buyers to cheaper ads? Let’s reb...
How to Correct a Shipping Error Without Losing Inventory 20.08.2025 5:49
Send us Fan Mail A shipment was sent using a new UPC, but the listing is still tied to the original code. Using Amazon Warehousing & Distribution (AWD) adds complexity when dealing with mismatched SKUs. This video breaks down how to fix UPC conflicts, relabel inventory, and avoid stranded units. Got a shipment mess? Talk to an expert and fix your Amazon problems before they cost you: https://b...
Amazon CTR is the FASTEST Way to Grow Brand Sales 19.08.2025 21:28
Send us Fan Mail Improving click-through rate is the fastest way to grow sales on Amazon. Most sellers still focus on conversion, but small changes to your product’s main image can drive immediate traffic growth. Learn how click and impression share reveal where to spend more or improve visuals. Ready to stop getting ignored? Let’s overhaul your main image and turn impressions into clicks: Not su...
How to Handle Crazy Amazon Sales Fluctuations! 18.08.2025 9:25
Send us Fan Mail Seasonal sales shifts affect every Amazon seller, especially after events like Prime Day or Q4. If sales suddenly slow down, it’s often inventory timing, missed demand windows, or buyer behavior. Planning for ups and downs helps sellers avoid stockouts, manage pricing, and stay ahead of competitors. Don’t let sales dip catch you off guard. Download our Amazon crisis kit and get pr...
Amazon Traffic PLUMMETS 13% What's Going On? 15.08.2025 3:27
Send us Fan Mail Amazon has stopped spending on Google ads, and it’s causing a sharp decline in product traffic. Sellers are already seeing fewer sessions and clicks, affecting campaign performance. This shift could impact costs, visibility, and long-term brand growth on the platform. Feeling the impact of lower traffic? Get real strategies that adapt to platform changes, book your call today: htt...
Amazon’s Return Changes Every Seller Must Review Immediately 14.08.2025 10:49
Send us Fan Mail Amazon quietly introduced new FBA return, evaluation, and damaged inventory settings that could impact seller profits. These changes affect how returns are processed, whether items are evaluated for damage, and if Amazon can keep and resell your damaged goods. Knowing which settings to adjust now can protect your margins and control over your inventory. Protect your margins and in...
What If Amazon Suddenly REFUSED to Let You Sell Your Brand? 14.08.2025 4:52
Send us Fan Mail Some sellers own the product, brand, and UPC but still can’t list on Amazon. Missing brand registry links, UPC data mismatches, and catalog errors are often the cause. Common fixes include linking the UPC to GTIN fields, doing template uploads, and submitting proper packaging images. Get expert help to fix your Amazon listing issues before they cost you more sales. Book a call wi...
BREAKING NEWS: Amazon's Game-Changing Manufacturing Plan You Need to Know! 13.08.2025 6:51
Send us Fan Mail Amazon is gathering sourcing cost data and promoting India-based suppliers through its new manufacturing portal. This move aims to centralize production, design, logistics, and fulfillment under its control. While it may help new sellers, existing brands risk losing product control if they opt in. Get expert help protecting your sourcing strategy: Book a strategy call with us: htt...
Struggling With Too Many Products? Watch This! 13.08.2025 5:16
Send us Fan Mail Handling 1000 hyper-niche variations can stall ad strategy, especially when traffic is low. Learn how to simplify campaign structures with auto-targeting and catch-all setups. Understand how to run low-bid, high-efficiency ads and competitive ASIN targeting without overthinking. Want a direct strategy to simplify PPC when you have too many SKUs? Let's break it down together:...
100 AMAZING Amazon Selling Secrets from Steven Pope's Playbook 12.08.2025 47:37
Send us Fan Mail In this video, Steven Pope shares 100 practical Amazon selling tips covering SEO, PPC, CTR, A+ content, brand registry, product launches, and more. Each section is filled with actionable insights to improve product ranking, increase clicks, and boost conversion rates. Learn strategies that sellers use daily to maintain listing health, manage inventory effectively, and drive long-t...
How Often Should You Adjust PPC Campaigns for Best Results? 11.08.2025 9:25
Send us Fan Mail Knowing how often to adjust PPC campaigns can make or break ad performance. Data sufficiency is key to deciding the right timing for bid changes, keyword pauses, or optimizations. Learn how spending levels, campaign maturity, and keyword performance guide the best adjustment frequency. Get expert help fine-tuning your campaigns so every dollar spent works harder for you. Book a st...
Amazon Will Never Succeed in Philippines For this One Reason 09.08.2025 12:05
Send us Fan Mail High import fees and complex tax rules make shopping on Amazon expensive in the Philippines. Customs duties, VAT charges, and CIF value calculations often raise costs above the product price, especially for electronics and branded goods. These barriers limit consumer choice, slow innovation, and discourage global brands from expanding into the market. #PhilippinesEconomy #OnlineSh...
How to Reach More Buyers on Amazon Using Spanish! 08.08.2025 5:22
Send us Fan Mail Spanish keywords can help sellers rank higher and reach more buyers on Amazon. Using these terms in alt text and backend fields improves visibility with Spanish-speaking customers. Amazon’s algorithm supports multilingual input, but clear product signals in both English and Spanish drive stronger performance. Book a call now and find out how Spanish keywords can bring in the custo...
This is Why Your Low Search Volume Product Still Needs PPC 07.08.2025 6:41
Send us Fan Mail Puppet products with low search volume won’t scale without paid ads to drive visibility. Skipping PPC in competitive but niche categories limits ranking and holds back review growth. Using parentage strategy and sponsored ads together can multiply exposure and improve sales faster. Still avoiding ads? Let’s set up one low-risk campaign that actually proves it works: https://bit.ly...
Are Your Listings READY for Back to School Sales? 06.08.2025 9:19
Send us Fan Mail Choosing between FBA and FBM depends on product size, shipping cost, and how fast it sells. Oversized or custom items often cost more when stored long-term and may not qualify for Prime. Sellers must weigh shipping fees, labor, and storage when deciding which method helps them keep more profit. Talk to an expert about which fulfillment method will actually save you money: https://...
Steal Sales from Rivals with This SIMPLE Amazon PPC Hack 04.08.2025 7:13
Send us Fan Mail This PPC campaign strategy targets specific competitor ASINs while layering in Amazon’s audience segmentation. By focusing on high intent shoppers already primed to purchase, sellers can take market share without inflating bids. Dynamic bidding and product-level targeting allow for better conversion rates and lower wasted ad spend. Want your ads in front of shoppers ready to buy f...
Big News for E-Commerce! Tariff Worries Ending? 30.07.2025 5:10
Send us Fan Mail A new trade agreement between the EU and US adds clarity to the ongoing tariff uncertainty. Ecommerce sellers now face a 15% baseline on EU imports, which could simplify planning and cost structure. This update may open doors for sellers looking to expand or shift sourcing strategy across global markets. See if this change makes now the right time to reshore or diversify your prod...
BREAKING NEWS: Amazon Sellers Beware of NEW Feedback System 30.07.2025 4:01
Send us Fan Mail Amazon's new seller feedback system now allows customers to rate with stars only. This change may cause more fake ratings and hurt sellers with review abuse. The optional written feedback could reduce product reviews and make sellers more vulnerable. Schedule a strategy call if you’ve been hit with fake feedback before it gets worse: https://bit.ly/4jMZtxu Grab the crisis kit...
BREAKING NEWS: Amazon Stops FBA Prep Services in 2026 What Now? 29.07.2025 8:02
Send us Fan Mail Amazon will stop offering prep and labeling services for FBA by January 1, 2026. This includes AWD, AGL, and the Supply Chain Portal, forcing sellers to prep and label themselves. The policy shift affects new sellers most, especially those unfamiliar with third-party providers. Want help finding trusted FBA service providers? Book a call: https://bit.ly/4jMZtxu #FBAChanges #Amazon...
Amazon Just Quit Google Shopping What Happens Now? 28.07.2025 6:13
Send us Fan Mail Amazon pulled back hard from Google Shopping Ads in a move that’s raising questions across ecommerce. Brands may see lower cost per click and new chances to take more share. Timing after Prime Day and platform control point to deeper ad budget shifts and testing in off-platform strategies. Start taking advantage of low CPC before Amazon jumps back in. Book a call with us: https://...
What's The REAL Difference Between AMAZON FBA And FBM Shipping? 25.07.2025 7:35
Send us Fan Mail Choosing between FBA and FBM depends on product size, shipping cost, and how fast it sells. Oversized or custom items often cost more when stored long-term and may not qualify for Prime. Sellers must weigh shipping fees, labor, and storage when deciding which method helps them keep more profit. Talk to an expert about which fulfillment method will actually save you money: https://...
Never Get Overcharged on FBA Again With The Fee Explainer Tool 24.07.2025 4:47
Send us Fan Mail Many sellers are being overcharged due to incorrect Amazon FBA fulfillment fees. With the new fee explainer tool, it's now easier to track shipping weight, unit weight, and dimensional weight for each order. This helps identify billing issues and request remeasurement to avoid paying inflated fulfillment fees in the future. Stop overpaying for FBA. Submit a remeasurement requ...
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