My Amazon Guy

Send us Fan Mail Amazon Accelerate revealed major updates sellers should prepare for, from AI-driven tools to logistics changes. The event highlighted new programs like regional FBA launches, updated MCF dashboards, and the removal of co-mingling. Global logistics, AI-powered insights, and new seller support show where Amazon is heading next. Grow beyond Amazon, schedule a DTC call and start build...

Send us Fan Mail Get insight into what other sellers are actually watching the most when it comes to growing on Amazon. These topics cover product listings, SEO, seller setup, A+ content, storefronts, and conversion rates. All original videos featured in this list are linked below so you can watch them in full for more details. Struggling to move your brand forward? Book a call and see what’s real...

Send us Fan Mail Many sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only. Turn wasted ad spend into real profit, book a strategy call to fix your PPC targeting today: https://bit.ly/3ZlHh6G ...

Send us Fan Mail Amazon has launched a new profit analytics dashboard inside seller economics. It gives sellers detailed reporting on fulfillment costs, fees, advertising spend, and storage. While the data looks helpful, the dashboard also pushes sellers to upload sensitive information such as manufacturing costs, shipping, and off-Amazon advertising. Many brands are concerned about how Amazon cou...

Send us Fan Mail Running an agency in 2025 comes with unexpected pressure, stalled growth, and personal setbacks. This video shares a behind-the-scenes look at team building, burnout, and making tough leadership calls. Topics include internal structure, DTC services, team misfires, and mindset challenges at the executive level. Your company can’t grow if you’re the bottleneck, get help building a...

Send us Fan Mail Amazon quietly rolled out higher subscribe and save discount options that impact sellers’ margins. These changes push sellers to fund deeper discounts while already dealing with rising ad costs. Many brands will see their customer lifetime value shrink as discounts and fees cut into profits. Protect your margins before discounts drain them, book a call today to build a smarter str...

Send us Fan Mail Phrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy. Get clarity on when to choose phrase match and stop wasting ad spend.  Book a strat...

Send us Fan Mail Amazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall. Worried your ad budget is slipping away? Lock in a call now to protect your margins: htt...

Send us Fan Mail Amazon Prime still leads the way in subscription benefits, with Walmart Plus catching up slightly. Target Circle 360 lacks clear value for online shoppers and sellers. These differences affect seller reach and customer loyalty across major platforms. Not sure how these buyer programs affect your sales? Talk to us before it cuts into your margins: https://bit.ly/4jMZtxu Ready to ow...

Send us Fan Mail Amazon Vine gives early reviews, but most items in the program are low-value, niche, or not appealing. Reviewers are taxed on items and split into Silver and Gold tiers, with quality products disappearing fast. If your Vine units aren't claimed in 24 hours, the product might be too niche or low quality. While 2025 updates allow pre-launch reviews and reseller access, the risk...

Send us Fan Mail Shipping container losses and Amazon warehouse damage are hurting sellers more than ever. Many aren’t being paid the full value of their products and are left fighting Amazon’s logistics. Inventory loss, delayed deliveries, and low refunds are squeezing ecommerce brands hard. Sick of losing money every time Amazon messes up your inventory? Get help from real pros with zero fees! C...

Send us Fan Mail Amazon is testing an AI-powered shopping feature that reads product details in a podcast format. It’s currently mobile-only and surfaces product highlights that customers usually miss. This shift could change how buyers interact with listings and how sellers optimize content. If you're not optimizing your listings for mobile AI features, you're already behind, let's...

Send us Fan Mail Walmart is increasing its ad share, showing more ads in search results compared to Amazon and Target. Ad placement data now suggests nearly one in four listings on major marketplaces is sponsored. Sellers are now questioning whether Walmart is worth the effort given the low return and higher complexity. Feeling stretched thin between platforms? Book a call and get clarity before y...

Send us Fan Mail Amazon's new rule automation for bids and targeting changes how sellers run ad campaigns. With added performance filters, sellers can now automatically move high-performing keywords from auto to manual campaigns. This update brings more precision to keyword targeting, dayparting, and overall ad spend control. Take control of your ad strategy before Amazon does it for you, boo...

Send us Fan Mail Unauthorized resellers continue to hurt brand value, confuse customers, and cause pricing chaos. Updates to brand registry hint at more control, but sellers still face major roadblocks. Despite rising pressure, Amazon has strong reasons to avoid offering full brand gating to most sellers. Tired of losing control of your brand on Amazon? Let’s talk about how to protect it, now: htt...

Send us Fan Mail New Amazon ad campaigns often underperform due to lack of history and slow algorithm learning. Broad and phrase match types help uncover better targets early on, especially when paired with competitor keyword research. A simple structure change and tighter control on wasted spend can reduce costs and improve conversions fast. Start fresh with smarter campaigns that actually conver...

Send us Fan Mail Amazon sellers share how expert support helped them fix critical issues and grow their business. Testimonials include account reinstatement, faster resolutions, and improved listings across vendor and seller accounts. Watch how outsourcing gave these brands real results without the stress of managing it all. If you're an Amazon seller who wants real growth without the stress,...

Send us Fan Mail Most Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers. Stop burning ad budget, get a...

Send us Fan Mail Amazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share. Let our team run your Google Ads while Amazon stays out of the way, this window won’t stay open: https:/...

Send us Fan Mail Growing sales on Amazon starts with better conversion, and conversion starts with smart design. Main image quality, layout, and clarity directly impact how well listings convert and rank in search. Optimizing product visuals for mobile, including lifestyle shots and clear use cases, turns clicks into purchases. Understanding the customer avatar ensures the listing speaks to the ri...

Send us Fan Mail Changing a brand name on Amazon isn't easy, especially with brand registry errors or support misinformation. From trademark issues to blacklisted lawyers, there are common reasons Amazon blocks brand name updates. Sellers need to follow the correct path and avoid generic names, false assumptions, and poor case submissions. Frustrated with denied brand name changes? Let us fix...

Send us Fan Mail Missed the latest webinars and strategy sessions? This replay brings together live listing reviews, conversion audits, and click-through rate breakdowns in one masterclass. Sellers will see real examples of Amazon product image issues, title problems, and missed ranking opportunities. Learn what actually drives performance through real-time strategy tips and live ASIN feedback. If...

Send us Fan Mail Top performing social content shows what matters most to Amazon sellers. From seller support issues to SEO updates, every post tells a real-world story. Topics include listing optimization, buy box hacks, PPC tips, intern hiring, and common burnout issues. Join convo https://www.linkedin.com/posts/steven-pope_this-marks-my-2143rd-linkedin-post-i-counted-activity-736130311824602317...

Send us Fan Mail SEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions. Get a real review of your site’s GEO potential, bo...

Send us Fan Mail Amazon's AI shopping assistant now tracks user preferences, past purchases, and product questions. This new tool reads reviews, compares products, and organizes results to guide shoppers. It may affect how listings rank, but sellers shouldn't change their Amazon SEO strategies just yet. Test if your Amazon listings are ready for AI-driven search, book a strategy call now...