Muthership Creator Strategy

Why Branding Matters in Your Personal Brand Welcome to the first episode of the newly branded Muthership Creator Strategy podcast! 🎉 It feels perfectly fitting that we’re kicking things off with an episode all about—what else?— branding. In this debut rebranded episode, Helen breaks down one of the most misunderstood parts of being a creator: your personal brand. And spoiler—it's not about logos,...

Episode Overview Rebrand Updates Everything is aligning under the Mothership Creator brand. Newsletter is officially moving to Substack next week for easier commenting, a clean chronological feed, and one central home. New schedule: Tuesdays: Mothership Creator Forecast newsletter Fridays: Creator Strategy podcast Tuesday’s issue will always preview Friday’s podcast topic. Unsponsored By Picks Sal...

🎙️ Why Every Creator Should Learn Transitions (Even If You’re Not in Fashion or Beauty) 🧴 Unsponsored By Remembrin Daily Cleanse Deep Body Wash Helen shares her hilarious discovery of this “anti–old person smell” body wash after seeing a viral video about “old man smell” and learning that persimmon can help neutralize it. The verdict? She loves it — and it’s officially Julie-approved . Slightly e...

🧡 Episode Overview Helen’s back (a little hoarse but always showing up!) with her latest Unsponsored By discoveries and a deep-dive on how to run great group Lives on TikTok — from planning to moderating to managing guests with grace. 💄 Unsponsored By: Lip Finds of the Week CoverGirl Outlast Lip Stain – natural, long-lasting color that feels like your “teenage lips” again. LA Girl Sheer Tint Lip...

Episode Title: Batch Creating Content: What Works (and What Doesn’t) 🗓️ Episode Summary Helen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerf...

✈️ Opening Notes Helen kicks off this episode laughing at herself because she’s deep in batch creation mode! Yes, this episode was recorded on the same day as last week’s, and she didn’t even change her shirt (she’s airport-ready, okay?). But as she explains, the reason she shares that is to teach transparency : your audience never has to know when or how you batch create, but learning how to do i...

🎙️ The Social Media Strategy Podcast — “What Not to Do on Social Media” Episode Summary: In this energetic and laughter-filled episode, Helen (aka The Muthership ) records just before jetting off to Greece! 🌍✈️ She dives into a passionate and practical list of “what not to do” on social media — straight from her creator heart and years of experience coaching others through content strategy. From...

Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media. Every video you post is someone’s very first encounter with you, and that means you always have a fr...

Intro & Unsponsored By Helen kicks off with her “Unsponsored By” segment, introducing Pistache , an Italian linen brand she recently discovered and loves for its breathable, versatile pieces. Guest Spotlight Helen welcomes her friend and colleague Elysha Lenkin , a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerf...

This week, Helen kicks off the episode in true Muthership style —by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own dail...

Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging. Unsponsored By Segment Simple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win. Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder...

September Reset + Building Community Happy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track. In This Episode: September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other. Why It Matters: TikTok is shifting, and being proactive (not reactive) is key. Str...

Content gear that is not sponsored, but will help you level up your content game! Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammed Click here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAX Segment 1: Unsponsored By...

I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away? Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things you can (and should) be doing to protect your growt...

🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you. Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes: Oura Ring — why I love it, how it tracks my slee...

The Vlog Evolution The “Unsponsored By” segment kicks off the episode with two daily must-haves: o    Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes) o    Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!) 🎥 Main Topic: Why You Need to Start Vlogging ·        Vlogging creates connection. It gives...

🎯 Main Topic: Why You Should Do Trends (Yes, Even You) Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant: ✅ Reasons to Embrace Trends: Staying current: Shows you're tuned into the platform's culture. Algorithm boost: Trends get pushed further — they work. Community building: Viewers relate more when they see familiar content done your wa...

🔑 In This episode Helen shares tips for going live, how to deal with the nerves if  it's your first time and why you should just do it anyway. And here are the 3 pieces of equipment that are worth the investment if you want to up your gams: **Wireless Hollyland Lark M2 Microphone Set: https://amzn.to/4bwInBu **SmallRig Tripod with remote: https://www.bhphotovideo.com/c/product/1897565-REG/smallri...

✨ Episode Overview: In this heartfelt and information-packed solo episode, Helen kicks things off with a meaningful story sparked by a letter and a stack of old cards—reminders of the deep, lasting connections she’s built through her content and community. She then dives into two of her most-used (unsponsored!) products that make her content-creating life easier, and shifts into a hands-on mini-m...

On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next 🔌 Unsponsored Favorites of the Week 1. Hollyland Wireless Mic:   Compact, clean audio, magnetized for easy placement Comes with adapters for iPhone/Android Great alternative to bulky, poor-quality wireless mics Bonus: Comes with discreet black stickers to cover the logo 2. Eastpak Travel Backpack: Perfect...

How to Build Effective Social Media Habits If staying consistent on social media feels overwhelming, you’re not alone. Between the pressure to post, the temptation to scroll, and the constant changes in trends, it can be hard to build a rhythm. But what if creating content became as automatic as checking your phone? This week, we’re diving into simple strategies to turn content creation into a dai...

Today we're talking about real life tv commercial production and how it relates to social media content creators.  Helen covered the stages and crew roles on a shoot, as well as how to connect the dots to yourself as a content creator. Pre-Production: This happens before the shoot where the client sources their team of production experts. Once a crew is established, they all use their expertise to...

If you’ve ever wondered why your videos feel flat—even if your content is great—it might be the angles. The right camera angle does more than just capture a scene, it sets the tone, creates emotion, or tells a story without a word. This week, we’re breaking down the essential camera angles every content creator should know—and how to use them to elevate everything from talking-head videos to creat...

In today's episode, we share how to become your most authentic self on camera. Helen went well beyond the newsletter outline below and covered bonus tips about how to gain confidence with little camera hacks and practice ideas!  🎬 Record Something Daily (Even If You Never Post It) Treat it like vocal warm-ups for your face. One take, one topic—anything goes. Talk about your breakfast, your to-do...

Today we’re diving into the world of social media ads—how they hit us, how they're crafted, and why they’re more familiar than you think. After decades working behind the scenes in commercial production, I’m pulling back the curtain on the old-school tricks that are now dressed up as everyday TikToks and Instagram Reels. From bubble machines that never worked to duffel bags that “magically” shrink...